More than one billion users around the world use Facebook daily. Is there a way to connect with people and form interest-based communities? Where are the volunteers and donors that support your cause located? Can your Facebook page help with your non-profit events? In this post we find out how to create a Facebook page that captures the interest of your community and effectively manage it for fundraising success.
Why register your non-profit events page on Facebook
- Having a Facebook page is a must-have for and a non-profit that wants to be dynamic! It maintains a spirit of community by opening a two-way communication channel. You will be able to stay in touch with your members and solicit them. This page can even become a real meeting point.
- Want to attract new donors, volunteers, or members? In addition to energizing your current community, you could also expand it with Facebook.
Defining the objectives of your Facebook page will help you to build your donor communication strategy.
How to create your page in a few clicks?
You must have a personal Facebook account to create a non-profit events or business page. Create an account or login, and visit this page: facebook.com/pages/create .
Select ” Business, organization or institution “. Enter the name of your association, then choose ” Non-Profit Organization” from the drop-down list. Be sure to opt for periodic tips and tricks from Facebook for your page.
That’s it! Your page is created. Now you can set the information for your page. This page is the entry point for people who will discover your non-profit via Facebook, so think about it.
- Start by adding a photo, which will usually be your logo.
- Then a cover photo, which appears at the top of your page. Use it well to convey your story. Please select a photo of good quality.
- Add a short description of your organization. Do not forget to add your website, which will be displayed on your Facebook page. Also customize the Facebook address or the username of your page or cause. For example, we have changed the generic URL in the address bar to https://www.facebook.com/givecentral/
- Add your page to your Facebook favorites. You will have easy access from your personal account.
As you scroll down your newly created page you will find a series of suggestions in a drop-down menu for you to explore and upload your post. What is the action you want people to take when they land on your page? It may be:
- Make a donation
- Registering for non-profit events
- Create offers, and so on.
In general, try to complete your profile as much as possible: address, contact details, history with key milestones for your organization … The Facebook page has become the digital business card of any organization, including non-profits. It needs to be treated with maximum information from the start.
The 10 best practices of a good Facebook page for fundraising success are:
Tip # 1: Define your communication strategy
That is, your own identity. Ask yourself the right questions:
What information would my audience like to find? At what frequency? What tone to use? On what media? (Videos, photos, drawings, articles, interview …) What is the message to pass? (Gather, promote, advice, and share news …)
You can even give a survey on your members’ expectations before you get started.
Tip # 2: Grab attention
One of the keys to success on Facebook is to remain concise and inventive. You must be successful in distinguishing yourself from other publications.
Tip # 3: Keep up the pace
It is essential to publish frequently on Facebook, so that you are not forgotten. Do not fall into excess and find the right frequency for posting.
Tip # 4: Build bridges with your site
Remember to link your website and your Facebook page. In addition to winning visits from both sides, you will have better SEO.
Tip # 5: Have a dedicated community manager
Managing a good Facebook page takes time. Ideally you should have a dedicated community manager within your organization to specifically take care of this task. Young volunteers comfortable with social networks also make for a good choice. Just supervise by giving the right guidelines.
Tip # 6: Time your posts
Finally, consider publishing at the right time. There are more timely moments than others. Study your page monthly to find out when your audience is engaging with your posts using data from the Facebook insights.
What type of content to publish?
Tip # 7: Vary the content
You have the option to upload videos, photos, articles, events, news, links, questions, content from another Facebook page… utilize them.
Tip # 8: Put your members to work
Encourage your members to interact with your community: ask them to participate in your non-profit events, sign petitions, react to a debate, and visit your site, for example.
Tip # 9: Behind the Scenes Stories
Internet users like to see what happens behind the scene, they will “like” the images of your volunteers at work preparing their actions.
Better less, but better!
Tip # 10: Publish Quality Content
You can write articles supporting your cause, or news about your associations. If you do not have the pen handy, you can also relay content related to your association.
You now have all the information to set up and effectively manage a Facebook page for fundraising success, it’s up to you to play!