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How to Let Parishioners Know You’re Fundraising Online

parish_online

So you’ve set up an account with GiveCentral—our web-based donation tool that consolidates all collection, fundraising, and communication activities in one place—and you’re feeling pretty good. You’ve got your systems set up, your goals written out, and you’re ready to start accepting electronic donations. There’s just one simple problem. Your parishioners have no idea that you’re doing, well, any of it.

First things first, don’t panic. You’ve done a great thing by hopping on the online fundraising train. Research into charitable giving in 2016 found that giving increased 1% overall last year, but that online giving increased faster than the average, up 7.9% from the year before. If you build it—and let them know about it—they will come. Here’s how to let your parishioners know that you’re online and ready to receive donations.

Turn to social media

First things first, it’s time to craft a social media blast to let the parishioners that follow you on Facebook, Twitter, and Instagram know that your GiveCentral platform is ready to roll. No need to agonize about this; think short, informative, and to-the-point. If you’re stuck, try something like this:

Tired of writing paper checks? We’re thrilled to let you know that you can now donate to [your parish’s name here] online! It’s quick, easy, and secure. Click the link below for more information.

Don’t forget about other forms of social media, like YouTube and Pinterest. If your parish already uses them, be sure to advertise your GiveCentral account there, too.

Go old-school

Of course, not all your parishioners are going to be on Twitter. That’s why it’s important to announce your GiveCentral presence in more traditional ways—i.e., on paper. Put a notice in your bulletin, print out an announcement and tack it to your bulletin board, and include a mention in your parish newsletter. By announcing it both online and off, you stand a better chance at catching the attention of all your parishioners.

Make your website donor-friendly

If you hop over to any major non-profit’s website, from the ACLU to St. Jude Children’s Research Hospital to the St. Raymond de Penafor Parish (a GiveCentral user!), you’ll find that they make it very, very easy for you to donate. Whether it’s a pop-up, a large “Donate” button, clean graphics, or all of the above, it’s immediately clear that donating to their cause is the primary way a website visitor can help.

Draw inspiration from these huge nonprofits and make sure your website directs visitors to your GiveCentral platform. It doesn’t have to be fancy; no pop-ups or .gifs required. Just make sure the information is on your front page—and easy to read.

Use social proof

The concept of “social proof” is a useful one for parishes to remember when they’re working on fundraising. Broadly, social proof is what happens when you buy a product based on your friend’s recommendation, or watch a video because everyone in your Twitter feed is recommending it. When it comes to fundraising, capitalize on the power of social proof by letting potential donors know that other donors are already contributing. Also, consider letting your parishioners know how these donations are being used. This could take the form of a photo posted on social media, a paragraph in your newsletter, or even a tasteful announcement from the pulpit, if that feels appropriate. The idea is to let your community know that people are supporting your cause and that, if they want to do so too, they simply need to hop online.

The good news is that none of these tips and tricks should take you very long, and the payoff is large! The better news is that we’re here to help. If you are looking to improve your fundraising and make the process much more efficient and far less stressful, GiveCentral may just be the product for you. We’ve got the lowest processing fees in the marketplace—and the passion and knowledge to help you exceed your fundraising goals. Ready to hear more? Reach out to us today.

Fundraising Just Got Much Easier: Introducing the GiveCentral Go App

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The work of nonprofit fundraising is about so much more than just raising funds. It’s about building lasting relationships with your donors and, ideally, it’s about working so efficiently that you don’t have to spend all your valuable time hunched over a spreadsheet. At least, that’s the dream. But the reality is often slow, confusing, and overwhelming, and chances are you spend as much time thinking about fundraising as you do actually fundraising. If only there was a way to streamline the process!

That’s exactly where the GiveCentral Go app comes in. As the mobile app and card reader partner to our GiveCentral online donation tool, GiveCentralGo enables you to raise money anywhere, at any time, without slogging through paperwork or having to organize a bunch of volunteers. With its clean, organized interface, you can use GiveCentral Go to collect funds securely and efficiently and generate engagement and donation reports all in one place. The app integrates accounting and communication tools, too, meaning that your managers and administrators will save precious time and increase the accuracy of their record-keeping. It also makes it easy for donors to support your cause. You might call it a win-win; we call it the future of giving.

How GiveCentral works

Our online donation tool GiveCentral has more sophisticated capabilities than any donor management system out there. It enables nonprofit organizations to carve out a unique online presence by creating a customizable donation page on the GiveCentral website. Independent administrator accounts can be used to manage donor accounts, send out communications, or make changes to fundraising events. And if you’re worried about bringing donors to your page, we help with that, too, by providing free customizable marketing materials like email templates, donor signup cards, and more. Plus, we provide you with ongoing technical support by phone, email, or webinar. Our goal is to ensure the long term sustainability of organizations like yours.

Our robust web-based giving tools let donors contribute whenever they want without installing any software. They can make a one-time donation, set up recurring gifts, or simply allocate funds to a chosen category. Payments can be made by all major credit cards or electronic checks, and are secured using Secure Sockets Layer (SSL) encryption. Donors then receive emails confirming their transactions, and they can also view or save all information related to their payments. It’s easy, convenient, and quick—just like giving should be.

One major pain point that our GiveCentral tool solves on the administrative end is—wait for it—the dreaded paperwork. Most nonprofit organizations are used to spending serious time and energy on paperwork, accounting, and data management—including tracking down delayed payments and updating expired payment methods—but GiveCentral consolidates all of that. When you use our online tool, all of your collection, fundraising, and communication activities are neatly gathered in one place, so that nonprofit organizations like yours can raise more money in less time.

GiveCentral Goes Mobile

We love our online tool and think you will too. But what happens when you’re out and about at a fundraising street fair or a charity dinner? That’s where our app GiveCentral Go comes in. It makes the fundraising process even easier, quicker, and more portable, so fans can turn into donors with the mere swipe of a credit card.

GiveCentral Go is a mobile app and card reader that lets you process credit card and debit card transactions on mobile devices. It can be used with iPhone, iPad, iPod and Android devices, and you can use it for both real-time and preauthorized transactions. It eliminates the need for POS machines as well as the need to establish separate merchant accounts for each fundraiser, making fundraising more convenient than it’s ever been before. We are constantly innovating, evolving, and adding new features, and we encourage you to grow with us; our large resource base of blog posts, press releases, articles, webinars, and videos will help you stay informed and efficient.

The Nitty-Gritty

Curious what else you can do with GiveCentral and our new mobile app? You can:

  • Easily set up giving categories for a wide range of fundraising activities. Church collections? Scholarship funds? Selling merchandise? Collecting donations at an event? Quickly set up a new category for whatever you need and start raising money.
  • Access the most sophisticated donor management system in the business. With GiveCentral, you can review real-time analytics, generate comprehensive donor reports, and use the information to build effective, lasting relationships with donors.
  • Communicate in new and exciting ways. From requesting donations to acknowledging donor gifts, you can reach out with customizable email messages. You can also manage recipient lists and link back to your website or social media to keep your community engaged.
  • Engage with donors securely and confidentially. With GiveCentral, donor information is never compromised. Personal information is shared with no one other than the recipient organization. Credit card and bank account numbers remain confidential. Our servers are protected, industry standards for online payment security are applied, and information related to transactions is transmitted using Secure Sockets Layer (SSL) encryption. While quarterly audits are performed by an independent third party to ensure the GiveCentral website meets PCI DSS requirements, internal audits are performed at least once every month.

If you are looking to improve your fundraising and make the process much more efficient and far less stressful, GiveCentral and GiveCentral Go are here to help. We’ve got the lowest processing fees in the marketplace—and the passion and knowledge to help you exceed your fundraising goals. Ready to hear more? Reach out to us today.

Event checklist for easy nonprofit fundraisers.

Event checklist for easy nonprofit fundraisers

When you plan your fundraising year for your non-profit one event a year is a must. Though more demanding than letters, emails, calls or speeches, fundraising events have many unique benefits, including connecting and engaging with your community, getting people to rally for your cause and generating goodwill for your organisation.

The benefits of a fundraising event can be far greater than the challenge of organizing one, if the event is executed correctly. Here is an event checklist for you to get started:

  • Identify Your Target Audience

The first step in organising any fundraising event is easy enough – to know who you would like to reach out to. Would your cause appeal more to men, women or families? Would it be worthwhile targeting teenagers? Or would your cause resonate more with seniors?

Once you have defined your audience, a lot will begin to take shape; simply because the type of events that appeal to seniors are very different from ones that target teenagers.

  • Define your goals

The more focused your goal is, the more successful your fundraiser will be. Would you like to organise a non-ask event that aims to create awareness and build preference? Alternately, if you wish to raise funds, decide on the amount of money you would like to raise. A common practice is to aim to raise at least 10% of what you spend. Either way, make your goals measurable. Ideally, it is good to have one main objective along with multiple secondary ones. For example, while the main objective may be to raise $5000, the secondary objective could be to get 25 people to volunteer for your cause.

  • Plan the day of the event

Start by choosing a suitable date and venue. You will also have to book a speaker and make arrangements for catering and entertainment. When choosing the venue keep in mind the number of attendees, facilities you could use, and accessibility. When finalising the date, you would have to consider the availability of your speaker and catering and entertainment providers. Treat this as an  opportunity to involve other members of your organisation by reaching out to them for their preferences and recommendations.

An essential part of your fundraising event would be the arrangement for attendee registration. Consider creating a form on your website for the visitors to fill out.  Ask your attendees to include information like emails, phone numbers, postal addresses and more. By further building out your list of contacts you are shaping the success of all your future fundraising efforts.

  • Set a budget

Any fundraiser organised to raise money should give your nonprofit return on its investment. To decide how much you need to invest, calculate your overall spend for the event. Amongst others the costs to consider include venue, catering, entertainment and speaker fees, printing & mailing costs, travel expenses, licensing fee & permissions, marketing & advertising and photography.

Once this amount is decided, it is important to not exceed your spend beyond it. Every effort should be made to stay within the budget.

  • Build your team

Organising an event can become overwhelming when left to one or two members of your organisation.

To build an internal event planning team, define the different roles and their respective responsibilities. Start with team leaders and work through, all the way to the volunteers.  Cover roles in hospitality, marketing, guest and public relations and more. Create productive working relationships by establishing clear responsibilities and authority and building trust amongst team members.

Working together will get more done in lesser time. Here are some great tips to find, motivate and engage your volunteers.

  • Look for sponsors

Corporations often support causes as a way to give back to the community or for corporate benefits. Start your search by reaching out to possible sponsors, educating them about your cause and telling them about your fundraising event. Let them know who you plan to target and how you plan to promote the sponsor.

Bringing a corporate sponsor on board will make it easier to raise money through the fundraiser. It will make more funds available to organise a better event, and help you reach a larger number of people.

  • Promote your event

This is one activity that can be undertaken without limits. To promote your event, use all channels of communication – both traditional media like letters, leaflets and print advertisements as well as new media that includes your website, social channels and emailers.  Your event’s target audience will help define whether to focus more on traditional media or new media. For example, if you wish to reach senior citizens, focus more on traditional channels whereas to reach a younger audience, focus more on new media. Deploy an effective content marketing strategy and involve members of your organisation to get the word out. The more you promote, the more attendees will register; resulting in more donations at the fundraiser.

  • Measure your achievements

Once your event is over, it’s time to evaluate your performance. What went well and what didn’t? Did you manage to achieve your goals? What are the press reviews like? Could you have done things differently for better results? What are the learnings? How could you apply them to future fundraising events?

Hopefully, you would also have a fresh list of registrations or donors. Use these lists for future goal setting, planning and acquisition.

  • Follow up after the event

Once your fundraising event is over, it may seem that there is nothing more to be done. However, just by going one step further you could make your next round of fundraising a whole lot easier.

Reach out to all those who were part of your event – attendees, volunteers and sponsors – and get their feedback. What did they think of the event and the preparations? What was it that they liked best or least? This information is sure to help you in the future.

Lastly, even though you would have thanked your donors during the event, follow up after the event with a final, personalised thank you message.

These small efforts go a long way in keeping participants engaged and building lasting relationships.

Use the above checklist to ensure the success of your event and make raising money easier, both during and after your fundraiser.

What Makes Givecentral Different From Other Fundraising Apps?

What Makes Givecentral Different From Other Fundraising  Apps?

As a non-profit organization you have three main objectives – raise funds, build lasting relationship with your donors  and do that efficiently. Our GiveCentral Go app provides lasting solutions for your nonprofit!

GiveCentral Go does more than fund collection. Using GiveCentral Go you can collect funds securely and efficiently, generate engagement and donation reports in one place.   GiveCentral uses technology to design innovative solutions that promote online giving for the non profit community.

GiveCentral Fundraising App

Why is GiveCentral App Unique?

On the one hand GiveCentral integrates accounting and communication tools in one convenient place, helping managers and administrators save precious time and effort.  On the other hand it makes it easy for donors to support a cause.

How GiveCentral App Works:

Our robust web-based giving tools lets donors like you contribute from anywhere, at anytime, without installing any software. You can make a one-time donation or recurring gifts, or just allocate funds for a chosen category. Payments can be made by all major credit cards or electronic checks and are secured using Secure Sockets Layer (SSL) encryption. Donors then receive emails confirming their transactions and can also view or save all information related to their payments. GiveCentral makes giving easy, convenient and quick.

Addressing the most pressing needs of administrators, GiveCentral consolidates all collection, fundraising and communication activities in one place, helping non profit organisations raise more money, in less time. From planning fundraising categories to generating reports, this donor management app helps get a lot done easily, including tracking payments that have been received or the ones that are delayed. Reducing paperwork and improving accounting and data management, GiveCentral makes life easier.

Both GiveCentral, our online donation tool, and GiveCentral Go, the mobile app and card reader, use our distinctive approach to accept electronic donations.

Customize It, Use It, Love It!

Compared to other donor management systems, GiveCentral has some of the most sophisticated capabilities. It enables non profit organisations to create a unique online presence through a customizable donation page on the GiveCentral website. This page can be designed to meet your organisation’s specific needs. Also, independent administrator accounts can be used to manage donor accounts, send out communication or make changes to fundraising events. Marketing materials like email templates, donor signup cards and more are available for free, along with ongoing technical support by phone, email and webinars. Our effort is to ensure long term sustainability of organisations like yours.

Mobile Friendly

GiveCentral Go is a mobile app and card reader that allows the processing of credit card and debit card transactions on mobile devices. It can be used with iPhone, iPad, iPod and Android devices, for both real-time as well as preauthorised  transactions. It eliminates the use of POS machines and the need to establish separate merchant accounts for each fundraiser, making fundraising a lot more convenient than before.

What makes GiveCentral a truly unique donor management app, is our unending effort to innovate and do better. Unlike most church apps, GiveCentral is continually evolving. Based on feedback from our clients, we keep improving it.

Our app also lets you learn. Our large resource base of blog posts, press releases, articles, webinars and videos help you stay informed, and efficient.

Do all your fundraising, in one

Easily set up giving categories online for a wide range of fundraising activities – from church collections to scholarship funds, from events and fees to merchandise sale.

Access an unmatched donor management system

Our sophisticated donor management system has features that other church apps are unable to match. From ease in setting up to building lasting relations, GiveCentral partners your journey every step of the way. Generate comprehensive reports, review real time analytics and use these to reach out effectively.

Communicate in new and exciting ways

From requesting donations to acknowledging donor gifts, reach out through customised email messages. Manage recipient lists and link back to your website or social media to keep your community engaged.

Ensure security and confidentiality

With GiveCentral, donor information is never compromised. Personal information is shared with no one other than the recipient organization. Credit card and bank account numbers remain confidential.

Our servers are protected, industry standards for online payment security are applied and information related to transactions is transmitted using Secure Sockets Layer (SSL) encryption.

While quarterly audits are performed by an independent third party to ensure the GiveCentral website meets PCI DSS requirements, internal audits are performed at least once every month.

If you are looking to enhance your fundraising, and work with more efficiency and less stress, GiveCentral is the right choice for you. It is a donor management system that is sophisticated yet easy to use. It is further differentiated from other church apps by having the lowest processing fees in the marketplace.

To take advantage of its superior features, all you have to do, is reach out to us.

Easy Fundraising Ideas for 4th of July.

Easy Fundraising Ideas 4th July

Individual donors are the main source of charitable giving per the latest Giving USA Annual Report on philanthropy. To understand your donors, how to reach and engage them effectively as we approach the Independence Day we’ve put together some creative ways for you to consider. But before we get started let’s have a quick look at how the art of fundraising has changed and evolved over the years.

First mentions of fundraising are described in the Christian Bible and many other religions too. The focus has always been to connect the donor with the cause. Traditionally fundraising was done by people going door to door, or going around in the streets to raise funds. Fundraising events were also organized to raise money for institutions like churches, schools or charities. But in the new era, the new forms of fundraising are taking over the traditional face-to-face events. Since the introduction of the internet into our daily lives, fundraising has become effectively more efficient and easy now being done online too.

Holding fundraisers around a holiday has always been effective. 4th of July is probably the biggest event in the history of the United States. It is the largest national holiday and the best time for summer fun. Including the Independence Day celebration into your fundraising activity can help interact with your community and engage.

When it comes to your non-profit organization, the joys of the holidays and fundraising can go hand in hand. Leveraging the fact that schools are out and offices are closed and everyone is looking forward to socializing and having some fun, you can be the organizer of that excitement. Those very holiday activities can become your fundraising opportunity.

Here are some easy fundraising ideas to help you start planning your appeal:

Selling Flags

The patriotic feeling in the general population is high during the holiday. Lots of people want to show their patriotism by putting up flags at their homes. Your fundraising event can involve a flag sale. Small flags are easy to produce and sell in big numbers.

You can also arrange fun activities for kids to keep them and their parents engaged during the event. You can charge the parents a small fee for the activities, like painting your own flag. You can even turn it into a contest for greater engagement.

Flag Hoisting

This activity is for mostly the older folks, for the purpose of involving people from all age groups. There are many elderly folks who are good donors. These people usually can’t hoist a flag at their homes, on their own. A fundraising activity can be about asking volunteers to help them with putting up the U.S. flag in their homes and yards.

Flag raising can be very useful fundraising activity. It can be done on a subscription basis where a family can pay for the flag, where you can rent not only the flag but also necessary accessories. Right from the flag post to the ropes, you can ask for donations.  Training the volunteers in the proper procedure of flag raising is an additional community building opportunity that will pay-off in the long run. Not just for the 4th of July, the flag raising activity can be used all year round, like on Presidents Day, Flag Day, Memorial Day and Veterans Day. You can also charge the subscriber on yearly basis and make them members, and provide the service on the quarterly basis or whenever a holiday requires.

Community Run/Walk

With the weather nice and warm we all are looking forward to being outside. So why not organize a run / walk. Any kind of run or walking event done as a community will attract people in crowds. You can have a sponsored run that may attract considerable donations from sponsors.

Capitalizing on the number of people an event like this is likely to attract consider offering snacks and beverages for purchase that will go towards your charitable fund. Working with the neighborhood businesses for additional fundraising is yet another avenue for you to consider. Inviting local artisans to set up booths to sell their art will promote the image of your charity and attract more donations.

Private Fundraising

Independence Day evokes pride and can result in a exercise of special generosity among certain donors. Keep in mind this unique ‘giving spirit’ as you approach your top 5 donors. Special occasion community dinners or silent auctions will most likely appeal to your high-potential donors.

In Honour Of……

4th of July can be a great day to remember our fallen heroes. Local community heroes can inspire people to come forth and help your cause. Asking people to give in honor of Benjamin Franklin or in honor of Andrew Jackson, is just some examples. Reach out, speak to your community and great things can happen.

Fourth of July themed Party

A themed party can be another way to attract your donors. Everyone loves a good themed party. You can have independence punch/drink, flag goody bags, flag canopy, etc. You can either charge an entry fee for the party or arrange for a costume competition, where people will pay a minimal amount to enter the competition.

Film Screening

Put a fun spin on movie nights. You can host a public film screening of any patriotic film or any other which will be popular with your community. These screenings can be hosted in big public parks to lower the cost of arranging the event. You can also get in touch with a local business with a large warehouse or a space big enough, to provide a venue for your charity event. You can charge for tickets for the movie and as well for the popcorn and other snacks and beverages.

Benefit Concerts

Concerts are always fun and attract a wade demographic. So, consider arranging for a benefit concert. You can invite a few local performers, seek sponsorship from local businesses and make an ask. Staff and venue size are important considerations as you plan for an event like this.

A benefit concert has multiple sources of funds. Selling tickets for the concert, providing beverages and snacks and selling concert/charity-themed t-shirts and merchandise can help in generating revenue. You can also take the performance online and urge the online donors to donate through the online portals.

Event Promotions

Any idea you end up going with done correctly will be a good source of fundraising. Publicizing your event correctly is a major factor in the success of your effort.

Use social media advertising to let people know of your event. Social media helps you to reach thousands of people instantly and helps in sending them reminders for attendance and keeps them updated about any changes. Be sure to communicate the objective of your initiative. The more your community knows about you and your plans the more they will participate with true intention and open heart.

You have a variety of options to connect with individuals, raise funds and awareness about your organization and its mission during the holidays. At the end of the day fundraising is about connecting with your supporters, developing a long-term relationship to support your organization. So, wait no more. Plan your event and reach out to individuals!

Easy Fundraising Ideas A to Z for your next event.

Often, the most challenging part of fundraising is coming up with creative ideas to motivate your supporters.  With these amazingly easy fundraising ideas we assure you’ll be off to a great start with your next event!

Easy Fundraising Ideas A to Z

easy fundraising ideas a to z

Related: 5 tips to find, motivate and keep Volunteers for Easy Fundraising Events | Facebook for Non-Profits: 10 tips for fundraising success

Make giving fun and exciting and ensure that you reach your goal with these creative ways to fund raise!

Peer to Peer fundraising – an introduction for non-profit organizations.

peer to peer fundraising

The growing ease with which we can share information has created the feeling of being connected with the rest of the world. Social media and other such technologies allow us to influence without undue difficulty the decisions made by our peers and colleagues, whether in relation to the food they eat, the clothes they wear or the organizations they support.

Given the explosion of technology, the growing popularity of peer to peer fundraising in recent years is hardly surprising.

Of all donors, 81% say they have no problem getting themselves approached for a donation by a friend: in comparison, 69% find it acceptable to mail.

Almost all donors have already responded to a request from a peer: 84% of donors say they have given at least once for a friend’s cause in the last year.

Young donors are ready to raise funds for you: 51% of Generation Y donors and 49% of Generation X donors say they raised funds for a charitable cause or non-profit organization in the 12 months prior to the survey (Compared with only 36% of the baby boomers and 25% of the silent generation).

What is peer to peer fundraising?

Peer to peer fundraising is “a way of encouraging supporters of a cause to solicit members of their network of family, friends, colleagues and others.” In addition, fundraising has been individualized, enabling supporters to choose almost any activity they like to attract the attention and support of their peers.

The three main arguments for a non-profit organization to organize peer fundraising campaigns are:

  1. The activities at the centre of these campaigns are likely to encourage people, who would otherwise remain isolated, to engage actively with a specific group.
  2. They allow people who do not have the means (but who are passionate about a cause and want to make a contribution) to raise large sums of money.
  3. They are very popular with Generation Y and have the best online donation rate compared to other forms of fundraising.

The Test of Reality: The Challenges of Peer Fundraising

One of the primary concerns with peer-to-peer fundraising is its potential for retaining new donors. Charities and non-profit organizations have not yet succeeded in transforming people who have given a friend as part of a peer-to-peer fundraiser as a direct supporter of their cause.

Often these people are motivated by the relationship they have with the participant rather than the organization or cause in question. In the study published by Blackbaud in 2013, it can be seen that only 6% of donors to a peer-to-peer fundraising campaign have donated to support the charity. More people (24%) gave support to the campaigner and 65% gave for both reasons.

The key to success: what you need to succeed

Because peer-to-peer fundraising attracts a host of new people to your organization, it represents a tremendous opportunity to convert these people into as many new direct donors.

In addition to segmenting your donor communications social media becomes an important tool. Let your supporters integrate social media into their own fundraising campaign as easily as possible. If, for example, the person can post calls to donations on his or her Facebook or Twitter account, they can seek support from people they do not communicate with via e-mail or in person. To get started with a Facebook page for your non-profit or cause read more here.

More and more charitable and non-profit organizations are launching peer-to-peer fundraising campaigns, and it’s hard not to be impressed by the scale of some events. What ultimately counts is the same criterion as for any other fundraising effort: It has to be well organized and you have to create an emotional connection with the participants.”

 

fundraising campaign

5 things to know before starting a fundraising campaign.

Want to launch your online fundraising campaign? A little strategy is in order! From the beginning of a Fundraising campaign, it is important for non-profit organizations to be aware of certain elements:

  • Philanthropists want to see results from their gift. If they agree to help fund a project, it’s because they believe in the organization and its mission. Make it clear in your marketing and messaging why is your organization raising funds.
  • It is tricky to solicit donations for the sole purpose of balancing a budget. It is easier to convince donors to participate in the development of your organization, or in a specific mission that the institution intends to carry out. To get more donors to become involved, the funds sought must be used to move the nonprofit organization.
  • Soliciting prospective donors in a non-targeted manner (for example starting with the letter A of a directory) whether it is specialized or not, is not considered the most effective strategy while starting a fundraising campaign. It is better to turn to potential donors (companies or individuals) who are already connected in one way or another to the fundraising institution or its members.
  • As often in marketing disciplines, loyalty to a donor is easier than recruiting a new donor. For this, the process of traceability, thanking your donors,  follow-ups and information regarding the use of donations are essential.
  • According to several recent studies, there is generally a very large disproportion in the amount of donations obtained.The Pareto principle applies here in full: the fact that 90% of donations come from 10% of donors is a common pattern. This can even go further (95-5 etc.). In conclusion, it is not necessarily useful to look for a large quantity donors, it is necessary to be able to detect and convince the quality ones.
GiveCentral Go Fall Fundraising Tips

Fall Fundraising Tips To Boost Your Campaigns

Autumn is officially here!  As I look outside, I see the leaves slowly starting to change; turning that warm red and deep gold that signals Autumn has arrived.  

Fall is for layering and cozying up.  The same “fall rules” apply to your organization…it’s time to cozy up to donors and layer in some easy-to-organize FUNdraising activities to engage your supporters and/or raise funds to fuel your mission.  From tailgaters to Oktoberfest and Halloween parties, and everything in between, for many nonprofits fall is brimming with fundraising events.  It’s also an ideal time to prep for your year-end appeal.

Here’s some fall fundraising tips to keep in mind:

Show Donors Some Love This Fall

Making donors feel loved and helping them understand the important part they play in your mission is a key ingredient for successful fundraising.  That’s why you need to nurture donor relationships throughout the year, not just when asking for money.  Fall is the perfect time to “hunker down” and connect with donors to thank them for all they do to help your mission thrive, without asking for money.  Why not host a tailgater at your next football or soccer game?  Or, invite donors to a coffee where you share stories of the impact they are making.  These easy-to-implement activities will go a long way in showing your gratitude.  

Are you ready for some fun?

FUNdraising doesn’t have to be a chore (or a bore), it can – and should – be fun.  Fall is the perfect time to bring donors together – after being away for the summer – and there’s no better way to do that than planning a fun Fall Fest! Put your fun cap on and dream up activities that will draw donors to your event.  Remember the golden rule, you need to at least double your expenses to make any event worthwhile.  

Grab Them On The Go

One of the great things about fall is the weather and that means outdoor fundraisers.  GiveCentral Go is great for fundraising activities because you can accept payments on the spot, regardless of location.  The GiveCentral Go mobile app and card reader process payments on smartphones and tablets with the simple swipe of a credit or debit card. Funds are deposited directly into the online GiveCentral account.  Try GiveCentral Go at your fall fundraising events.

Avoid End-of-Year Pitfalls

 October is the beginning of the year-end homestretch. Our last idea of the fall fundraising tips series, is to set aside time in October to properly plan for your end-of-year appeal.  Create your fundraising plan and make sure you have the tools and team in place to make it your most successful year yet!  
A brand new season is on the horizon.  Are you ready to take it on?

donor communication

Time is Money

The words of Benjamin Franklin –“Time is Money” – are particularly apropos for nonprofit organizations. There never seems to be enough time in the day to get it all done, particularly for those organizations running on skeleton staffs. Nonprofit executives often wear many hats, which can keep them from spending enough time developing donors. Wouldn’t it be great to have a mini-me to help get things done and free up time to spend engaging donors and actually fundraising?But how? One way is to put the right fundraising tools in place. Sophisticated tools developed specifically for the nonprofit sector can increase efficiency and productivity. The outcome? You reclaim time for activities that can increase your bottom line.One of the most impactful, must-have fundraising tools is a system in which to track and communicate with donors. Without an effective system you needlessly spend time chasing down information or contacts and likely miss fundraising opportunities as a result. If your system can’t provide informative reports with a push of a button, or provide a easy way to stay in touch, valuable staff time is being wasted. How does your current system compare to the platforms available today?GiveCentral consolidates fundraising, reporting and communications activities in one convenient place. Partnering with GiveCentral is like adding a super-smart, seasoned and productive member to your team to help ease and streamline the workload. Advanced system features put real-time analytics, comprehensive reports and integrated communication templates at your fingertips. GiveCentral saves staff time and hard-earned money on accounting and data management and makes it easier than ever for donors to support your mission.Does your system stack up?