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Make Pink October a fundraising triumph

Pink October started in 1997 as a month-long campaign to raise awareness for breast cancer. It is also known as Breast Cancer Awareness Month (BCAM) and National Breast Cancer Awareness Month (NBCAM) in America. It is internationally observed during the month of October every year, the month for cancer charities to come together and increase awareness and raise funds for the cause.Pink October easy fundraising ideas
A charity organization that supports breast cancer awareness will know that the fundraising ideas have to be worked long before October arrives. And organizations who are just new to raising money for the cause will need to learn the maneuvering for a successful fundraiser for Pink October.

Here are some ideas for fundraisers that can help you raise money for Pink October:-

  1. Becoming part of pink

To become part of the pink trend you need to theme your campaign to the color. It can be as easy as putting up merchandise in the color pink and even using the color in your promotional campaign. Sell consumer products in pink to raise money and remind them to be vigilant about cancer.

  1. Put up the pink ribbon

It very easy to attract attention with the pink ribbon, the internationally recognized symbol for breast awareness. Tie up with local business owners and insert the ribbon into everyday life. For example, you can paint the pink ribbon on parking spots so that people remember to donate while getting to know about your efforts.

  1. Pink Food treat

Food color is easy to lay your hands on. Arrange a picnic or eat out for your community members and encourage the volunteers to use the color pink in their foods. The visitors will buy the food with pink in it which will serve as a visual reminder of where their money is going into and to support what cause and this will encourage them to put in as much support as they can.

  1. Pink Raffle

Ask big companies to donate items to your cause for the game in exchange for marketing. Arrange the event in the theme of pink and let the items be in pink carry bags. Anyone can take part in the raffle by paying a small amount.

  1. Wear pink

Thousands of people will wear the color on 20th Friday, October 2017 in support of the Breast Cancer Awareness. Join in the cause by asking your employees to wear pink casuals to work. Coming out to support the movement will help your organization gain the respect of the local community.

There are even more ideas for a fundraiser. Whatever you do if you do it in pink you will bring awareness to breast cancer. It is necessary to raise vital funds that will go in researching, studying and preventing breast cancer. Pink October is not only a great way to raise awareness for a cause but also a great opportunity to bring people together in support of a cause. It is also a great opportunity for a non-profit to meet its goals of the year.

Easy Fundraising Ideas for 4th of July.

Easy Fundraising Ideas 4th July

Individual donors are the main source of charitable giving per the latest Giving USA Annual Report on philanthropy. To understand your donors, how to reach and engage them effectively as we approach the Independence Day we’ve put together some creative ways for you to consider. But before we get started let’s have a quick look at how the art of fundraising has changed and evolved over the years.

First mentions of fundraising are described in the Christian Bible and many other religions too. The focus has always been to connect the donor with the cause. Traditionally fundraising was done by people going door to door, or going around in the streets to raise funds. Fundraising events were also organized to raise money for institutions like churches, schools or charities. But in the new era, the new forms of fundraising are taking over the traditional face-to-face events. Since the introduction of the internet into our daily lives, fundraising has become effectively more efficient and easy now being done online too.

Holding fundraisers around a holiday has always been effective. 4th of July is probably the biggest event in the history of the United States. It is the largest national holiday and the best time for summer fun. Including the Independence Day celebration into your fundraising activity can help interact with your community and engage.

When it comes to your non-profit organization, the joys of the holidays and fundraising can go hand in hand. Leveraging the fact that schools are out and offices are closed and everyone is looking forward to socializing and having some fun, you can be the organizer of that excitement. Those very holiday activities can become your fundraising opportunity.

Here are some easy fundraising ideas to help you start planning your appeal:

Selling Flags

The patriotic feeling in the general population is high during the holiday. Lots of people want to show their patriotism by putting up flags at their homes. Your fundraising event can involve a flag sale. Small flags are easy to produce and sell in big numbers.

You can also arrange fun activities for kids to keep them and their parents engaged during the event. You can charge the parents a small fee for the activities, like painting your own flag. You can even turn it into a contest for greater engagement.

Flag Hoisting

This activity is for mostly the older folks, for the purpose of involving people from all age groups. There are many elderly folks who are good donors. These people usually can’t hoist a flag at their homes, on their own. A fundraising activity can be about asking volunteers to help them with putting up the U.S. flag in their homes and yards.

Flag raising can be very useful fundraising activity. It can be done on a subscription basis where a family can pay for the flag, where you can rent not only the flag but also necessary accessories. Right from the flag post to the ropes, you can ask for donations.  Training the volunteers in the proper procedure of flag raising is an additional community building opportunity that will pay-off in the long run. Not just for the 4th of July, the flag raising activity can be used all year round, like on Presidents Day, Flag Day, Memorial Day and Veterans Day. You can also charge the subscriber on yearly basis and make them members, and provide the service on the quarterly basis or whenever a holiday requires.

Community Run/Walk

With the weather nice and warm we all are looking forward to being outside. So why not organize a run / walk. Any kind of run or walking event done as a community will attract people in crowds. You can have a sponsored run that may attract considerable donations from sponsors.

Capitalizing on the number of people an event like this is likely to attract consider offering snacks and beverages for purchase that will go towards your charitable fund. Working with the neighborhood businesses for additional fundraising is yet another avenue for you to consider. Inviting local artisans to set up booths to sell their art will promote the image of your charity and attract more donations.

Private Fundraising

Independence Day evokes pride and can result in a exercise of special generosity among certain donors. Keep in mind this unique ‘giving spirit’ as you approach your top 5 donors. Special occasion community dinners or silent auctions will most likely appeal to your high-potential donors.

In Honour Of……

4th of July can be a great day to remember our fallen heroes. Local community heroes can inspire people to come forth and help your cause. Asking people to give in honor of Benjamin Franklin or in honor of Andrew Jackson, is just some examples. Reach out, speak to your community and great things can happen.

Fourth of July themed Party

A themed party can be another way to attract your donors. Everyone loves a good themed party. You can have independence punch/drink, flag goody bags, flag canopy, etc. You can either charge an entry fee for the party or arrange for a costume competition, where people will pay a minimal amount to enter the competition.

Film Screening

Put a fun spin on movie nights. You can host a public film screening of any patriotic film or any other which will be popular with your community. These screenings can be hosted in big public parks to lower the cost of arranging the event. You can also get in touch with a local business with a large warehouse or a space big enough, to provide a venue for your charity event. You can charge for tickets for the movie and as well for the popcorn and other snacks and beverages.

Benefit Concerts

Concerts are always fun and attract a wade demographic. So, consider arranging for a benefit concert. You can invite a few local performers, seek sponsorship from local businesses and make an ask. Staff and venue size are important considerations as you plan for an event like this.

A benefit concert has multiple sources of funds. Selling tickets for the concert, providing beverages and snacks and selling concert/charity-themed t-shirts and merchandise can help in generating revenue. You can also take the performance online and urge the online donors to donate through the online portals.

Event Promotions

Any idea you end up going with done correctly will be a good source of fundraising. Publicizing your event correctly is a major factor in the success of your effort.

Use social media advertising to let people know of your event. Social media helps you to reach thousands of people instantly and helps in sending them reminders for attendance and keeps them updated about any changes. Be sure to communicate the objective of your initiative. The more your community knows about you and your plans the more they will participate with true intention and open heart.

You have a variety of options to connect with individuals, raise funds and awareness about your organization and its mission during the holidays. At the end of the day fundraising is about connecting with your supporters, developing a long-term relationship to support your organization. So, wait no more. Plan your event and reach out to individuals!

Easy Fundraising Ideas A to Z for your next event.

Often, the most challenging part of fundraising is coming up with creative ideas to motivate your supporters.  With these amazingly easy fundraising ideas we assure you’ll be off to a great start with your next event!

Easy Fundraising Ideas A to Z

easy fundraising ideas a to z

Related: 5 tips to find, motivate and keep Volunteers for Easy Fundraising Events | Facebook for Non-Profits: 10 tips for fundraising success

Make giving fun and exciting and ensure that you reach your goal with these creative ways to fund raise!

Peer to Peer fundraising – an introduction for non-profit organizations.

peer to peer fundraising

The growing ease with which we can share information has created the feeling of being connected with the rest of the world. Social media and other such technologies allow us to influence without undue difficulty the decisions made by our peers and colleagues, whether in relation to the food they eat, the clothes they wear or the organizations they support.

Given the explosion of technology, the growing popularity of peer to peer fundraising in recent years is hardly surprising.

Of all donors, 81% say they have no problem getting themselves approached for a donation by a friend: in comparison, 69% find it acceptable to mail.

Almost all donors have already responded to a request from a peer: 84% of donors say they have given at least once for a friend’s cause in the last year.

Young donors are ready to raise funds for you: 51% of Generation Y donors and 49% of Generation X donors say they raised funds for a charitable cause or non-profit organization in the 12 months prior to the survey (Compared with only 36% of the baby boomers and 25% of the silent generation).

What is peer to peer fundraising?

Peer to peer fundraising is “a way of encouraging supporters of a cause to solicit members of their network of family, friends, colleagues and others.” In addition, fundraising has been individualized, enabling supporters to choose almost any activity they like to attract the attention and support of their peers.

The three main arguments for a non-profit organization to organize peer fundraising campaigns are:

  1. The activities at the centre of these campaigns are likely to encourage people, who would otherwise remain isolated, to engage actively with a specific group.
  2. They allow people who do not have the means (but who are passionate about a cause and want to make a contribution) to raise large sums of money.
  3. They are very popular with Generation Y and have the best online donation rate compared to other forms of fundraising.

The Test of Reality: The Challenges of Peer Fundraising

One of the primary concerns with peer-to-peer fundraising is its potential for retaining new donors. Charities and non-profit organizations have not yet succeeded in transforming people who have given a friend as part of a peer-to-peer fundraiser as a direct supporter of their cause.

Often these people are motivated by the relationship they have with the participant rather than the organization or cause in question. In the study published by Blackbaud in 2013, it can be seen that only 6% of donors to a peer-to-peer fundraising campaign have donated to support the charity. More people (24%) gave support to the campaigner and 65% gave for both reasons.

The key to success: what you need to succeed

Because peer-to-peer fundraising attracts a host of new people to your organization, it represents a tremendous opportunity to convert these people into as many new direct donors.

In addition to segmenting your donor communications social media becomes an important tool. Let your supporters integrate social media into their own fundraising campaign as easily as possible. If, for example, the person can post calls to donations on his or her Facebook or Twitter account, they can seek support from people they do not communicate with via e-mail or in person. To get started with a Facebook page for your non-profit or cause read more here.

More and more charitable and non-profit organizations are launching peer-to-peer fundraising campaigns, and it’s hard not to be impressed by the scale of some events. What ultimately counts is the same criterion as for any other fundraising effort: It has to be well organized and you have to create an emotional connection with the participants.”