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GiveCentral's 2016 Insights on Nonprofit Giving report uncovers Americans’ charitable giving habits.

Individual Giving On the Rise | Charitable Giving Statistics 2017

Americans gave $390.05 billion setting a record in giving to various non-profits all across America, states Giving USA’s Annual Report on Philanthropy.
All donor types, except the bequest category, increased since last year. The total growth in charitable giving has increased 2.7 %, though many acknowledge it as a moderate growth. Even though there was a drop in mega gifts of more than $200 million, the collective donations by individual donors have gone up 3.9%. The smaller amounts still made it to be the majority of the donations and the individual donors made up to 72% of the donors.
According to the Giving USA Report, American philanthropy has seen its third consecutive year of growth. And with the increasing number of generous donors, there is only a positive growth in years to come.

Related: Individual Giving Sets a New Record in 2016 Giving USA Study Reports

The infographic below, created by The Giving USA, The Giving Institute illustrates the numbers and giving trends by sub sectors.

Giving-USA-2017-Infographic

About Giving USA.

Giving USA: The Annual Report on Philanthropy is the longest-running and most comprehensive report on charitable giving in the United States. The annual report of 2017 was released on 13th June.

GiveCentral Go – The best way to receive donations online.

When it comes to giving, distance and time shouldn’t matter.

We often hear from our community about the challenge of keeping up with donors and keeping them engaged. All that  while you are focusing on your mission. We heard you and have created GiveCentral Go – an app that helps make progress with your fundraising more efficiently will less stress.

With GiveCentral you can manage all your events and contributions with one tap on your device. Additionally you can connect with your donors instantly whenever they feel compelled to give, with great technology. The app allows you to receive donations for multiple locations wherever your event takes you, quickly and securely (details transferred via encrypted format) right from your iPhone, iPad or Android Phone.

The entire process takes less than a minute!  Just fire up the GiveCentral Go app, connect the reader via Bluetooth (smaller, sleeker device, with no wires), and accept donations on the spot.

Developed and designed by GiveCentral, the card integrates seamlessly with your GiveCentral Administrator and Donor account. This means:

      • You can now sign-up multiple users or pre-register with user card details
      • Search donor records on your app
      • Access automatically updated transactions records (against a donor, location or event) across all devices, real-time
      • Automatic deposits into your bank account
      • Automatic payment receipts sent to your clients
      • Cancel / Void payments before EOD

With no additional set-up required at your end, GiveCentral Go enables your payments to go mobile, just like your donors. So, let’s get started.

Download here       GiveCentral-Go-Android-App   iOS

5 tips to find, motivate and keep Volunteers for Easy Fundraising Events.

Tips to Easy Fundraising Events

Even with the best of charity, no fundraising event would survive without the involvement of several volunteers and this is also true for smaller non-profit organizations. Whether managing kiosks, welcoming participants, helping with assembly and dismantling, etc., their help is essential.

1 – Recruitment:

Finding the right volunteers can be a very difficult task. As a non-profit organization, it is essential to have interviews, or at least to plan a short meeting with each of the interested parties. Not all the services a volunteer offers must be taken …
First, make sure they understand your values ​​and goals, and then assess if they have the skills to do the tasks you ask.

You cannot be as selective as in an interview for an employee, but be convinced, from the start that you choose the right volunteers for successful fundraising events.

2 – The distribution of tasks:

Once you have found the right volunteers, you must now give them the right tasks. Begin by first learning how to know them, what are their motivations, what do they like in events, why do they want to give time for your event? By answering these questions, you can assign the right volunteer to the right task.

For example, do not entrust the task of monitoring a blocked street to someone who likes contact with the public, place them at the reception desk for they will be more motivated to give you better results.

3 – Information:

It is important to provide clear information to volunteers regarding fundraising events. Since they are not part of the organization during planning, they cannot know all the details. Event managers, in most cases are in direct contact with the participants, so they will be the first to be questioned by the participants.

Also, to make sure that everything goes smoothly, make sure that all volunteers can communicate with you, or a responsible person, at all times. You do not want them to make bad decisions with lack of information.

4 – Instructions:

On the day of the charity event, you must reserve time for a “briefing” with them. Have them arrive in advance and take the time to explain to them what to do. Provide instruction sheets that they can keep with them and refer to, if necessary.

Also ensure that all volunteers know the tasks of other volunteers during the course of fundraising events. In cases where some volunteers do not turn up, you can replace them with another who already know what to do.

5 – Meals, expenses and rewards:

It is absolutely necessary to reserve a budget item for volunteers at fundraising events. Although they do not expect to be paid, they do not expect to have to spend either.

If they have to eat, you have to provide the meal. Make prior agreements with your caterer or find a sponsorship.

Same thing applies for traveling. If they have to use their own cars to travel a long distance, make sure to at least pay for the gasoline.

And finally, think about rewarding them. It’s not mandatory that it’s expensive, only a little something that will prove you appreciate their involvement. For example, if you have promotional items (sweaters, caps, etc.) to the effigy of your event, book in a few for them. You can also offer them a discount at one of your sponsors, a gift card, etc.
Certainly, although it is essential, the management of volunteers is not an easy task. However, by applying these tips, your experience will be more enjoyable and if your event is recurring, you will have less and less difficulty finding, motivating and keeping your volunteers.

Peer to Peer fundraising – an introduction for non-profit organizations.

peer to peer fundraising

The growing ease with which we can share information has created the feeling of being connected with the rest of the world. Social media and other such technologies allow us to influence without undue difficulty the decisions made by our peers and colleagues, whether in relation to the food they eat, the clothes they wear or the organizations they support.

Given the explosion of technology, the growing popularity of peer to peer fundraising in recent years is hardly surprising.

Of all donors, 81% say they have no problem getting themselves approached for a donation by a friend: in comparison, 69% find it acceptable to mail.

Almost all donors have already responded to a request from a peer: 84% of donors say they have given at least once for a friend’s cause in the last year.

Young donors are ready to raise funds for you: 51% of Generation Y donors and 49% of Generation X donors say they raised funds for a charitable cause or non-profit organization in the 12 months prior to the survey (Compared with only 36% of the baby boomers and 25% of the silent generation).

What is peer to peer fundraising?

Peer to peer fundraising is “a way of encouraging supporters of a cause to solicit members of their network of family, friends, colleagues and others.” In addition, fundraising has been individualized, enabling supporters to choose almost any activity they like to attract the attention and support of their peers.

The three main arguments for a non-profit organization to organize peer fundraising campaigns are:

  1. The activities at the centre of these campaigns are likely to encourage people, who would otherwise remain isolated, to engage actively with a specific group.
  2. They allow people who do not have the means (but who are passionate about a cause and want to make a contribution) to raise large sums of money.
  3. They are very popular with Generation Y and have the best online donation rate compared to other forms of fundraising.

The Test of Reality: The Challenges of Peer Fundraising

One of the primary concerns with peer-to-peer fundraising is its potential for retaining new donors. Charities and non-profit organizations have not yet succeeded in transforming people who have given a friend as part of a peer-to-peer fundraiser as a direct supporter of their cause.

Often these people are motivated by the relationship they have with the participant rather than the organization or cause in question. In the study published by Blackbaud in 2013, it can be seen that only 6% of donors to a peer-to-peer fundraising campaign have donated to support the charity. More people (24%) gave support to the campaigner and 65% gave for both reasons.

The key to success: what you need to succeed

Because peer-to-peer fundraising attracts a host of new people to your organization, it represents a tremendous opportunity to convert these people into as many new direct donors.

In addition to segmenting your donor communications social media becomes an important tool. Let your supporters integrate social media into their own fundraising campaign as easily as possible. If, for example, the person can post calls to donations on his or her Facebook or Twitter account, they can seek support from people they do not communicate with via e-mail or in person. To get started with a Facebook page for your non-profit or cause read more here.

More and more charitable and non-profit organizations are launching peer-to-peer fundraising campaigns, and it’s hard not to be impressed by the scale of some events. What ultimately counts is the same criterion as for any other fundraising effort: It has to be well organized and you have to create an emotional connection with the participants.”

 

Donor Management: Tools to Segment & Personalize Mailing List

givecentral donor management tools

In the family of donor management tools that non-profit associations should use, the most important one would enable “personalized communication” based on the “segmentation” of its audience.

Each customer is unique, so why would you want reach them with the single approach?

It is a question of not sending a single letter to tens or hundreds of people who have little in common – It is a matter of grouping its recipient donors and personalizing its message for each group (the individualization of the message being the most advanced level).

One of the oldest and best techniques for segmenting a database is the RFM (Recency, Frequency, and Amount) analysis. RFM analysis is simple because it does not require complex statistical analysis or detailed demographic profiles.

If non-profit associations have their donor’s giving history in their database, then they can do an RFM analysis. This analysis is said to be a powerful donor management tool because it brings together three of the best indicators of a donor’s interest in the cause.

In other words they can be classified in the following five groups:

  1. New donors (have just made their first donation)
  2. (Less than one year old)
  3. Old donors (have given before a year)
  4. Regular donors (those who give regularly, for example by monthly contributors)
  5. The donors by giving levels (those who give via a group, once a certain threshold is reached)

Other popular methods of segmentation non-profit associations can use are:

Segmentation by Geographic territories

E-mail delivery by geographic location can provide you with a significant advantage. Spending time segmenting your donors by region, department or city can help you personalize your events and appeals for these donors.

Segmentation by Age/Sex

Email marketing can also be tailored to the age and gender of your donors. The tone of the content, the images used, and even the kind of charity events themselves, can give better results if they target a more specific audience. By establishing alternative advertising methods based on these two demographic criteria, companies can attract a wider audience without too much effort.

4 tips for Donor retention with Email Marketing.

Donor retention

We all have donors who no longer engage with us or haven’t made recent contributions. However, rather than seeking to acquire new donors, it is more productive to re-engage with these lapsed donors who are more likely to take action as they are already familiar with your organization and the processes. Here are some tips to help you succeed on this path.

Preventive strategies VS curative techniques

Organizations must seek to optimize donor experience and satisfaction by understanding their behavior. This is the best way to “hold” them, keep them active and limit the loss of donors. On the marketing front, this satisfaction requires a thorough personalization of the actions and operations undertaken. The goal is to offer your donors tools or services that really interest them.

Prevention is better than cure. But how do you begin to recover lapsed donors, once you have identified them? In this blog, we will discuss 4 innovative methods that will help you connect with lapsed donors again.

  1. Identify donors through segmentation

The first thing you need to do is to identify lapsed donors in your CRM by grouping them into a segment. This presupposes, of course, that you have a minimum of information about your donors and that you know their behaviors.

After consolidating these donors you can better align appeals based on donor interests.

  1. Know when to stop

You have to know, at some point, to draw a line on the donors who really do not react at all to your solicitations. Repeated recalls can quickly be perceived by donors as a form of unwanted invasion and may evoke resistance to appeals. It is important to respect their decision.

  1. Surprise to revitalize donors

Create messages your donors will love. Send them emails that are out of the ordinary. The idea is to try to be as inventive as possible without falling into provocation and exaggeration. Try to make your donor feel a sense of urgency and at the same time provoke a click.

  1. Offer your lapsed donors a satisfaction/opinion questionnaire

If your donors are not actively engaging with you, maybe they have good reasons. Is your process a hassle? Do you send too frequent emails? A donation route that they do not understand?

Your dormant donors probably have a lot to teach you. Questionnaires are always appreciated by donors. They feel valued because you show them that their opinion counts.

These techniques should not make you forget that the main goal is to actively engage donors in the future. For this, we will recommend that you place donor satisfaction at the heart of your marketing strategy.

Non-Profit Communications: 4 Steps to Creating a Social Media Content Strategy.

Non-Profit Communications

Creating a non-profit communication strategy on social media is never easy. Generally with relatively small funds, non-profit organizations struggle even harder in this exercise. So we decided to set up this short guide with 4 steps to help you orient your strategy while preserving your wallet at best. These few tips will help you improve your visibility and the weight of your website on the World Wide Web.

The goal of this non-profit communication strategy is to stir the crowds and raise more funds to carry out your activities.

1.    Know your audience

It is important to know who you are addressing.Which age group is most sensitive to your cause?What are the interests of your audience?Adapt your content accordingly: Experiment, take risks!Note that while this year has seen the growth of smartphones (207.1 million in the US in 2016), 2017 will only amplify the trend.Perhaps you could orient your strategy towards new platforms?For example, WWF recently used Snapchat and its famous countdown to defend the urgency of protecting species threatened by human activities.

2.    Build strategic partnerships

Make sure that people talk about you. Contact bloggers, journalists and other influencers to talk about your cause! Why not ask celebrities to lend you their voice? You can also take advantage of Corporate Social Responsibility (CSR). CSR is a “concept in which companies integrate social, environmental and economic concerns in their activities and in their interactions with their stakeholders on a voluntary basis”. A 50/50 situation that allows you to benefit from an expanded network and gives your partner the status of defender while allowing him to meet the standards of CSR is a great non-profit communication strategy to instantly reach target audience.

3.    Create a Buzz around your cause

You do not have an unlimited budget? It does not matter. It is always possible to create a buzz with good ideas when one is well informed. Social Media audience tend to react better with content that is either shocking or funny. Unicef ​​Sweden decided to shock its audience in April 2013 by launching a campaign entitled “LIKES DO NOT SAVE LIVES”. A smart campaign smartly conducted for guaranteed success.

A good non-profit communications campaign cannot be improvised. Study the trends and discover the conversations and interests of internet users to strike the right chord. In order to save time and maximize your efficiency, do not hesitate to use a good monitoring tool or donor management tool. You will have the keys to master the core of your social media communication strategy with insights gained on donor behavior.

4.    Reward the Commitment

Last but not least, listen to the reactions that your engagement brings.The era 2.0 is also an era of reputation.By becoming a recognized organization, you become an influential voice.A simple thank you, personified and addressed directly to the internet users who interact with you means a lot.That said, you will also attract the engagement of your interlocutors, offering a little more visibility to your organization.

The goal of this guide, a better non-profit communication strategy for social media is to help you multiply the commitment to your organization.Target your audience, build quality partnerships, produce content that can be shared virally, and reward users who interact with you.

Facebook for Non-Profits: 10 tips for fundraising success.

Facebook for Non-Profits: 10 tips for fundraising success

facebook fundraising success

More than one billion users around the world use Facebook daily. Is there a way to connect with people and form interest-based communities? Where are the volunteers and donors that support your cause located? Can your Facebook page help with your non-profit events? In this post we find out how to create a Facebook page that captures the interest of your community and effectively manage it for fundraising success.

Why register your non-profit events page on Facebook

  • Having a Facebook page is a must-have for and a non-profit that wants to be dynamic! It maintains a spirit of community by opening a two-way communication channel. You will be able to stay in touch with your members and solicit them. This page can even become a real meeting point.
  • Want to attract new donors, volunteers, or members? In addition to energizing your current community, you could also expand it with Facebook.

Defining the objectives of your Facebook page will help you to build your donor communication strategy.

How to create your page in a few clicks?

You must have a personal Facebook account to create a non-profit events or business page. Create an account or login, and visit this page: facebook.com/pages/create .

1st step:

Select ” Business, organization or institution “. Enter the name of your association, then choose ” Non-Profit Organization” from the drop-down list. Be sure to opt for periodic tips and tricks from Facebook for your page.

Create facebook page for non profit associations

2nd stage:

That’s it! Your page is created. Now you can set the information for your page. This page is the entry point for people who will discover your non-profit via Facebook, so think about it.

Facebook for fundraising success

  1. Start by adding a photo, which will usually be your logo.
  2. Then a cover photo, which appears at the top of your page. Use it well to convey your story. Please select a photo of good quality.
  3. Add a short description of your organization. Do not forget to add your website, which will be displayed on your Facebook page. Also customize the Facebook address or the username of your page or cause. For example, we have changed the generic URL in the address bar to https://www.facebook.com/givecentral/
  4. Add your page to your Facebook favorites. You will have easy access from your personal account.

Facebook marketing for non profits

3rd step:

As you scroll down your newly created page you will find a series of suggestions in a drop-down menu for you to explore and upload your post. What is the action you want people to take when they land on your page? It may be:

  • Make a donation
  • Registering for non-profit events
  • Create offers, and so on.

In general, try to complete your profile as much as possible: address, contact details, history with key milestones for your organization … The Facebook page has become the digital business card of any organization, including non-profits. It needs to be treated with maximum information from the start.

The 10 best practices of a good Facebook page for fundraising success are:

Tip # 1: Define your communication strategy

That is, your own identity. Ask yourself the right questions:

What information would my audience like to find? At what frequency? What tone to use? On what media? (Videos, photos, drawings, articles, interview …) What is the message to pass? (Gather, promote, advice, and share news …)

You can even give a survey on your members’ expectations before you get started.

Tip # 2: Grab attention

One of the keys to success on Facebook is to remain concise and inventive. You must be successful in distinguishing yourself from other publications.

Tip # 3: Keep up the pace

It is essential to publish frequently on Facebook, so that you are not forgotten. Do not fall into excess and find the right frequency for posting.

Tip # 4: Build bridges with your site

Remember to link your website and your Facebook page. In addition to winning visits from both sides, you will have better SEO.

When to post on Social Media for non profits

Tip # 5: Have a dedicated community manager

Managing a good Facebook page takes time.  Ideally you should have a dedicated community manager within your organization to specifically take care of this task. Young volunteers comfortable with social networks also make for a good choice. Just supervise by giving the right guidelines.

Tip # 6: Time your posts

Finally, consider publishing at the right time. There are more timely moments than others. Study your page monthly to find out when your audience is engaging with your posts using data from the Facebook insights.

What type of content to publish?

Tip # 7: Vary the content  

You have the option to upload videos, photos, articles, events, news, links, questions, content from another Facebook page… utilize them.

Tip # 8: Put your members to work

Encourage your members to interact with your community: ask them to participate in your non-profit events, sign petitions, react to a debate, and visit your site, for example.

Tip # 9: Behind the Scenes Stories

Internet users like to see what happens behind the scene, they will “like” the images of your volunteers at work preparing their actions.

Better less, but better!
Tip # 10: Publish Quality Content

You can write articles supporting your cause, or news about your associations. If you do not have the pen handy, you can also relay content related to your association.

You now have all the information to set up and effectively manage a Facebook page for fundraising success, it’s up to you to play!

market research nonoprofit association

Market Research for your Non-Profit Association~the 7 Golden Rules.

Before you start a major marketing campaign for your non-profit association or plan to introduce a new product or service, you need to be sure that your donors want what you are offering. Imagine working hard on a new service for months only to find out that your audience just isn’t ready for it!

Research surveys can help you find the interests of your community, provide a thorough understanding of your existing business and also help explore new opportunities in the marketplace.

Conducting a survey however, can be more difficult than it seems. At least for quality results.

Here are some tips from us at GiveCentral to help you get started.

Set up a survey to probe your non-profit association’s community with these 7 golden rules.

1.     Before getting started ask yourself

The survey must be specific to a target because its nature and the conclusions to be drawn will depend greatly on the target. You can survey your volunteers or employees to make improvements within the organization.

You can also know the satisfaction of your donors and the prospects of their growth.

  • What question are you trying to answer?

Write the problem to which this survey responds. Poll Rule: A survey always answers a question.

2.       How to structure it?

Some tips to increase your response rate:

  • Choose your non-profit survey title and subtitle
  • Consider adding a description where you set the context, explain the issues involved in the survey and why it is important that they complete the survey
  • Give an end date to the survey, and put it forward so as to avoid procrastination. It’s now or never!
  • Start with broad questions and get into the details as you go.

3.      What kind of questions to ask?

Questions should be short. Between 5 and 15 words. The respondent does not want to spend too much time taking questions. Answering your survey should be easy and quick.

Questions must be clear. Use simple and appropriate vocabulary. Even if the questionnaire is aimed at professionals, avoid the use of jargons.

Questions must be relevant. Stick to a subject. The respondent must understand why you are asking a particular question.

Also be careful not to ask personal questions. Even if your survey is anonymous, you would lose in response rate.

4.     What kind of survey response options to use?

There are two formats you can choose from- structured (where the respondent is allowed to select a response from pre-existing choices) or unstructured (open-ended) response formats.

While the structured formats are used for greater efficiency and ease, the unstructured survey response formats are a more popular choice for qualitative research.

Some advantages and disadvantages of the most frequently used survey formats for market research are:

Single choice closed question

+ Fast and simple

– Limit

Closed multiple choice question

+ More open but still easy to strip

– Some proposals are sometimes chosen without real conviction

Ranking

+ Allows accurate comparisons and results

– Difficult to put in place

Open question

+ Leave a Reply

– Long to answer: may scare the respondent (be sure to leave the answer optional)

– Little response rate

– Long to strip

5.      Who will be your target audience?

Sample and population

  • The population is the number of people who make up the group you want to interview.

For example, if you want to better understand the behaviour of your donors, your population is the number of donors your non-profit association has: 150 for example.

  • The sample is the number of people in this population who responded to your survey.

You send your survey by email to your 150 donors. Only 50 respond: this is the size of your sample.

How large should my sample be compared to my population?

The table below shows you the size of the sample you need to get meaningful results.

Market Research for your Non-Profit Association- the 7 golden rules

 

 

 

 

 

 

 

 

 

Source: https://www.surveymonkey.com/mp/sample-size/

Thus, it can be seen that the larger the size of the population, the less the proportion of respondents to be interviewed.

When is a sample representative of my population?

A margin of error of 5% and a confidence level of 95% according to the sample size shown above guarantees good reliability and very significant results.

6.     How to administer the non-profit survey?

There are multiple ways to administer a survey depending on the size of the population and the number of questions you may wish to ask. Each method has its pros and cons.

Face to face:

+ Helps if the questionnaire is complex / long

+ High response rate

– Costly and long

– Long analysis

By email:

Send a questionnaire + a cover letter + return envelope or propose a return by hand

+ Accessible to all: can reach all our members without exception

– Low response rate

– Expensive

– Long analysis

Online survey:

Put your non-profit online survey on the website, and send an invitation to reply by email. You can use solutions like Google Form, Survey Monkey and GiveCentral’s donor management system.

+ Automatic scoring

+ Anonymity of responses if desired

+ Allows some tools to have a graphical view of the results

– Need to have internet to answer: discriminating (less and less however)

The people who respond to the surveys must be randomly selected if our population is to be represented. Be careful, therefore, that administering your online survey does not distort the results. There is a risk of missing out on the representation of elderly people without internet access, those who rarely consult their emails or rarely visit your website.

7.     What to do with the results?

The analysis of the results is an essential step.

The results must make it possible to answer your initial questions and put in place concrete actions.

Be sure to remain objective in your analysis, because some answers can be misinterpreted. To remedy this, you can work with several hypothesis.

It is important to communicate the results of your non-profit survey to the community.

People who have taken time to answer your questionnaire will be delighted to have this information. Your non-profit association can use various communication tools such as, the website, monthly newsletter or email.

donor experience

Managing Donor Experience: The 5 big challenges.

Managing donor experience is a relatively recent concept which has become key to our relational and marketing plans’ success.With all of the new technological advances competing for our donor’s attention,here are the 5 major challenges for small and large organizations this year.

# 1 The Rise of Mobile

Smartphones are taking over. Globally, 1.4 billion smartphones were sold in 2015, according to Gartner. Smartphones have revolutionized consumers’ habits and behaviour. This is undoubtedly one of the most striking phenomena of the decade.

The rate of the mobile usage keeps increasing from year to year. 2017 is no exception to the rule. Organizations that seek to optimize the user experience need to integrate this technology in their marketing and relational plans. Organizations should focus the coming year on improving the mobile donor experience. How?By proposing a mobile application, adapting the website to the mobile phone (responsive design), and using text messaging as a marketing channel.

# 2 Multichannel Intensification

The channels of communication have grown considerably in recent years, especially with the emergence of digital channels: email, sms, mobile application, chat, online questionnaires. Donors often use multiple channels to interact with the organization, and pass from one channel to another (from the mobile to the website, from the website to the physical point of transaction).This trend is expected to continue in 2017.

Organizations have to offer their donors a multichannel donor experience, that is to say:

  • Provide an optimal donor experience regardless of the channel used by the donor.
  • Provide fluidity in the passage from one channel to another, and thus the connection of the different channels. For example, the possibility of finding an offline charity event on the mobile application.

# 3 Combining the digital and physical: the rise of Phygital marketing

Organizations must not only offer more channels of interaction, but must also ensure that the various channels are properly integrated.There must be bridges between the different channels so that donors can switch from one to the other with ease.

There are two main families of channels: digital channels (online) and physical channels (offline). For some years now we have been seeing a blend of these two types.Some use the term “phygital” to describe this phenomenon.

# 4 Authenticity in donor relations

Donors appreciate organizations that listen to them. This includes the integration of social networks into the relationship strategy. Many organizations are hiring people to respond to demands on social networks (community managers).

# 5 Self-reliance

The human side of donor relations counts a lot, but donors also cherish their autonomy. They are increasingly enjoying the services that enable them to solve a simple problem on their own without the help of the organization. Why? Because the donor is looking to save time and minimize their efforts. The development of self-service tools is another 2017 trend of donor experience.

In the search for maximizing the donor experience, you have to keep in mind this seemingly contradictory aspect with the previous point. The principle is: let the donor do what they can do themselves, and concentrate the donor relations on the more complex actions or problems.

An example? Have a Frequently Asked Questions (FAQ) on your website that answers the basic questions, or show them how to use the app via tutorials. This helps to manage your donor service, and improves your efficiency.

As an organization, it is essential that you are aware of these developments to differentiate yourself from the crowd and maintain a good level of donor satisfaction. These trends are not new but their importance will certainly increase in the months to come.