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Remembering world’s greatest humanitarians on World Humanitarian Day

world's greatest humanitarians on World Humanitarian Day

Every year on August 19th the world celebrates those who give their time, risk their lives, so that others can feel comforted.  World Humanitarian Day (WHD) was officially established to recognize Sergio Vieira de Mello and thousands like him who work every day to make the world a better place for the less fortunate, the underprivileged, and those living in places of war and starvation.

Beyonce and her song “I was here” further galvanized the World Humanitarian Day. You know how it goes:

“I just want them to know

That I gave my all, did my best

Brought someone to happiness

Left this world a little better just because

I was here …”

For WHD 2017 the world community is coming together to reconfirm that civilians caught in conflict are #NotATarget.

Famous humanitarians  like Mother Teresa, Mahatama Gandhi are an inspiration to all of us; because humanity is in all of us. We all have a share.

Some of the world’s humanitarians

Mother Teresa

Born Agnes Gonxha Bojaxhiu, Mother Teresa was an Albanian-Indian Roman Catholic nun and missionary. Leaving home at the age of 18 for Ireland she spent 45 years serving others, spending most of this time amongst the poorest of the poor in Calcutta, India. Mother Teresa founded the Missionaries of Charity which works for orphans, people suffering from HIV/AIDs, tuberculosis and leprosy, manages soup kitchens, mobile clinics and more. She was awarded the Nobel Peace Prize in 1979 and in 2016 she was canonised by the church. She is known in the Catholic Church as Saint Teresa of Calcutta.

Mahatama Gandhi

Mahatma Gandhi, loving called ‘Bapu’ was born Mohandas Karamchand Gandhi in India. A prominent Indian political leader who led the movement for India’s independence from British rule, he organised the common people to protest against excessive tax and discrimination. As leader of the Indian National Congress, Gandhi led nationwide campaigns for various social causes and for self-rule. Followed by a nation and respected by all for his beliefs and practices, Gandhi used nonviolent civil disobedience in his fight for justice. Over the years, he has inspired civil rights movements and the call for freedom across the world.

Martin Luther King

King was an American Baptist minister and leader of the African-American Civil Rights Movement.  He is remembered for his opposition of racial inequality using nonviolent civil disobedience and his famous speech, “I Have A Dream” which has inspired millions. One of the first to defend Rosa Parks, he fought tirelessly to raise awareness about racial inequalities which lead to significant political change. His non-violent protests and fight for justice led the Civil Rights Movement from the mid-1950s until his assassination in 1968. In 1964, he was awarded the Nobel Peace Prize, but gave away the prize money to the movement he championed.

Andrew Carnegie

A Scottish-American industrialist, Carnegie moved to the United States from Scotland at the age of 13. He worked a series of small jobs including some on the railroad, and in due course built the Carnegie Steel Corporation, the largest steel manufacturing company in the world. Often identified as one of the wealthiest people in the world, he eventually sold his business and dedicated himself to philanthropic work. Since then, his wealth has supported almost every cause – from education to the dismantling of nuclear weapons, from the discovery of insulin to the creation of Sesame Street.

Bill Gates

William Henry Gates III is the principal founder of Microsoft, the world’s richest man and a philanthropist. Rising from modest beginnings, Gates dropped out of Harvard and went on to create the world’s foremost software development company. In 2014, he retired from Microsoft and now chairs the world’s largest private charitable foundation, the Bill & Melinda Gates Foundation, with his wife Melinda.  The foundation focuses on solving global problems in the area of health, development, advocacy and more.

Warren Buffet

Called the ‘Oracle of Omaha’ for his ability to recognize undervalued assets, Warren Buffet is one of the most successful investors of all time. A student of Economics, he formed a number of partnerships during his early working years. Soon, he acquired a textile firm called Berkshire Hathaway  and built it into one of the world’s largest and most successful holding companies. Today, his net worth is evaluated at over 70 billion, 99.9% of which, he has pledged to give away.

Together, Bill Gates and Warren Buffet founded The Giving Pledge, which asks billionaires to donate at least half of their wealth to philanthropy.

Facebook for Non-Profits: 10 tips for fundraising success.

Facebook for Non-Profits: 10 tips for fundraising success

facebook fundraising success

More than one billion users around the world use Facebook daily. Is there a way to connect with people and form interest-based communities? Where are the volunteers and donors that support your cause located? Can your Facebook page help with your non-profit events? In this post we find out how to create a Facebook page that captures the interest of your community and effectively manage it for fundraising success.

Why register your non-profit events page on Facebook

  • Having a Facebook page is a must-have for and a non-profit that wants to be dynamic! It maintains a spirit of community by opening a two-way communication channel. You will be able to stay in touch with your members and solicit them. This page can even become a real meeting point.
  • Want to attract new donors, volunteers, or members? In addition to energizing your current community, you could also expand it with Facebook.

Defining the objectives of your Facebook page will help you to build your donor communication strategy.

How to create your page in a few clicks?

You must have a personal Facebook account to create a non-profit events or business page. Create an account or login, and visit this page: facebook.com/pages/create .

1st step:

Select ” Business, organization or institution “. Enter the name of your association, then choose ” Non-Profit Organization” from the drop-down list. Be sure to opt for periodic tips and tricks from Facebook for your page.

Create facebook page for non profit associations

2nd stage:

That’s it! Your page is created. Now you can set the information for your page. This page is the entry point for people who will discover your non-profit via Facebook, so think about it.

Facebook for fundraising success

  1. Start by adding a photo, which will usually be your logo.
  2. Then a cover photo, which appears at the top of your page. Use it well to convey your story. Please select a photo of good quality.
  3. Add a short description of your organization. Do not forget to add your website, which will be displayed on your Facebook page. Also customize the Facebook address or the username of your page or cause. For example, we have changed the generic URL in the address bar to https://www.facebook.com/givecentral/
  4. Add your page to your Facebook favorites. You will have easy access from your personal account.

Facebook marketing for non profits

3rd step:

As you scroll down your newly created page you will find a series of suggestions in a drop-down menu for you to explore and upload your post. What is the action you want people to take when they land on your page? It may be:

  • Make a donation
  • Registering for non-profit events
  • Create offers, and so on.

In general, try to complete your profile as much as possible: address, contact details, history with key milestones for your organization … The Facebook page has become the digital business card of any organization, including non-profits. It needs to be treated with maximum information from the start.

The 10 best practices of a good Facebook page for fundraising success are:

Tip # 1: Define your communication strategy

That is, your own identity. Ask yourself the right questions:

What information would my audience like to find? At what frequency? What tone to use? On what media? (Videos, photos, drawings, articles, interview …) What is the message to pass? (Gather, promote, advice, and share news …)

You can even give a survey on your members’ expectations before you get started.

Tip # 2: Grab attention

One of the keys to success on Facebook is to remain concise and inventive. You must be successful in distinguishing yourself from other publications.

Tip # 3: Keep up the pace

It is essential to publish frequently on Facebook, so that you are not forgotten. Do not fall into excess and find the right frequency for posting.

Tip # 4: Build bridges with your site

Remember to link your website and your Facebook page. In addition to winning visits from both sides, you will have better SEO.

When to post on Social Media for non profits

Tip # 5: Have a dedicated community manager

Managing a good Facebook page takes time.  Ideally you should have a dedicated community manager within your organization to specifically take care of this task. Young volunteers comfortable with social networks also make for a good choice. Just supervise by giving the right guidelines.

Tip # 6: Time your posts

Finally, consider publishing at the right time. There are more timely moments than others. Study your page monthly to find out when your audience is engaging with your posts using data from the Facebook insights.

What type of content to publish?

Tip # 7: Vary the content  

You have the option to upload videos, photos, articles, events, news, links, questions, content from another Facebook page… utilize them.

Tip # 8: Put your members to work

Encourage your members to interact with your community: ask them to participate in your non-profit events, sign petitions, react to a debate, and visit your site, for example.

Tip # 9: Behind the Scenes Stories

Internet users like to see what happens behind the scene, they will “like” the images of your volunteers at work preparing their actions.

Better less, but better!
Tip # 10: Publish Quality Content

You can write articles supporting your cause, or news about your associations. If you do not have the pen handy, you can also relay content related to your association.

You now have all the information to set up and effectively manage a Facebook page for fundraising success, it’s up to you to play!