Category: Research

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Charitable Giving On the Rise for Second Consecutive Year

Charitable Giving On the Rise for Second Consecutive Year

The numbers are in... 2015 was another record-setting year for charitable giving. According to the recently released "Giving USA 2016: The Annual Repo ...
Generosity Varies by Time of Day – When Do Your Donors Give?

Generosity Varies by Time of Day – When Do Your Donors Give?

When you're appealing to the generosity of your donors, every second counts... and when that second happens matters, too. Your donors are busy, and th ...
Small Nonprofits: How Do You Stack Up?

Small Nonprofits: How Do You Stack Up?

So your nonprofit isn't as big as the United Way or Goodwill, but you're still doing good work. But all the Big Research that you could compare your o ...
Connect with Your Donors: Tell Your Parish Story

Connect with Your Donors: Tell Your Parish Story

Churches are lucky among nonprofits; time to connect with your community is built into religious life. For Catholics, that means Sunday Mass. And as y ...
Tax Time: Top 10 Reasons Donors Give

Tax Time: Top 10 Reasons Donors Give

The mad dash to file personal income tax returns is on! With the April tax deadline looming, we thought it would be interesting to share insights on w ...
Understanding Donor Preferences Means More Money

Understanding Donor Preferences Means More Money

Individuals account for nearly three-quarters of the nation's charitable contributions. While the reasons why they give vary, once thing is certain: T ...
Red Gift, Blue Gift: How Giving Crosses Party Lines

Red Gift, Blue Gift: How Giving Crosses Party Lines

It's Super Tuesday. As thousands of voters head to the primary polls, I thought it would be interesting - and fun - to look at charitable giving patte ...
Time Will Tell

Time Will Tell

Put yourself in your donor's shoes. The frenzy of the morning rush. Workdays packed with meetings and deadlines. Add to that the round-the-clock deman ...
New Study Reveals Insights on Donor Giving Habits

New Study Reveals Insights on Donor Giving Habits

Knowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences are importa ...
Why Your Fundraising Plan is Critical in 2016

Why Your Fundraising Plan is Critical in 2016

As the development director at a "small but mighty" nonprofit, Heather Yandow was interested in data to back up her fundraising plan.But while she was ...
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