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How to Let Parishioners Know You’re Fundraising Online

parish_online

So you’ve set up an account with GiveCentral—our web-based donation tool that consolidates all collection, fundraising, and communication activities in one place—and you’re feeling pretty good. You’ve got your systems set up, your goals written out, and you’re ready to start accepting electronic donations. There’s just one simple problem. Your parishioners have no idea that you’re doing, well, any of it.

First things first, don’t panic. You’ve done a great thing by hopping on the online fundraising train. Research into charitable giving in 2016 found that giving increased 1% overall last year, but that online giving increased faster than the average, up 7.9% from the year before. If you build it—and let them know about it—they will come. Here’s how to let your parishioners know that you’re online and ready to receive donations.

Turn to social media

First things first, it’s time to craft a social media blast to let the parishioners that follow you on Facebook, Twitter, and Instagram know that your GiveCentral platform is ready to roll. No need to agonize about this; think short, informative, and to-the-point. If you’re stuck, try something like this:

Tired of writing paper checks? We’re thrilled to let you know that you can now donate to [your parish’s name here] online! It’s quick, easy, and secure. Click the link below for more information.

Don’t forget about other forms of social media, like YouTube and Pinterest. If your parish already uses them, be sure to advertise your GiveCentral account there, too.

Go old-school

Of course, not all your parishioners are going to be on Twitter. That’s why it’s important to announce your GiveCentral presence in more traditional ways—i.e., on paper. Put a notice in your bulletin, print out an announcement and tack it to your bulletin board, and include a mention in your parish newsletter. By announcing it both online and off, you stand a better chance at catching the attention of all your parishioners.

Make your website donor-friendly

If you hop over to any major non-profit’s website, from the ACLU to St. Jude Children’s Research Hospital to the St. Raymond de Penafor Parish (a GiveCentral user!), you’ll find that they make it very, very easy for you to donate. Whether it’s a pop-up, a large “Donate” button, clean graphics, or all of the above, it’s immediately clear that donating to their cause is the primary way a website visitor can help.

Draw inspiration from these huge nonprofits and make sure your website directs visitors to your GiveCentral platform. It doesn’t have to be fancy; no pop-ups or .gifs required. Just make sure the information is on your front page—and easy to read.

Use social proof

The concept of “social proof” is a useful one for parishes to remember when they’re working on fundraising. Broadly, social proof is what happens when you buy a product based on your friend’s recommendation, or watch a video because everyone in your Twitter feed is recommending it. When it comes to fundraising, capitalize on the power of social proof by letting potential donors know that other donors are already contributing. Also, consider letting your parishioners know how these donations are being used. This could take the form of a photo posted on social media, a paragraph in your newsletter, or even a tasteful announcement from the pulpit, if that feels appropriate. The idea is to let your community know that people are supporting your cause and that, if they want to do so too, they simply need to hop online.

The good news is that none of these tips and tricks should take you very long, and the payoff is large! The better news is that we’re here to help. If you are looking to improve your fundraising and make the process much more efficient and far less stressful, GiveCentral may just be the product for you. We’ve got the lowest processing fees in the marketplace—and the passion and knowledge to help you exceed your fundraising goals. Ready to hear more? Reach out to us today.

Philanthropic Giving Towards Education Keeps Growing

Giving to education has a huge gain in the year-round philanthropic giving, per the third edition of The Philanthropy Outlook. The trend suggests the growth will continue in 2017- 2018. Donor behavior seems to be the major factor propagating the trend. How do modern donors give? What motivates them and how does that behavior change how development teams plan their asks?

Donating to higher education has increased in particular via online giving. Both private and public institutions have witnessed successful fundraising campaigns.

In the recent years philanthropists in America have shown a growing interest in supporting education in the country. In fact, education was indicated as a priority for the philanthropic community. More and more charitable contributions are made to better education by training teachers, funding schools, inventive education programs and other likewise initiatives.  Many people find it critical to support higher education, private K-12 schools, libraries and many more educational institutes. In 2014, about 15 per cent of the total charitable donations in America were made to educational organizations. Not only was it an increase in the donation to education but also propelled education sector to be the second largest recipient of charitable giving in America.

The study finds that giving to education includes all cash and non-cash donations from itemizing and non-itemizing U.S. households to U.S. education charities, including institutions of higher education, private K-12 schools, vocational schools, libraries, educational research and policy, and many other types of organizations serving an educational purpose.

According to the report, giving to education will be higher in 2017 and 2018. The current projections predict it to be higher than it has been in the previous ten years. It will still be lower than the previous twenty-five and forty-year average. Giving to education is predicted to increase by 6.3% in 2017 and 6.0% in 2018.

Here are some of the factors that will significantly affect giving to education institutions in the year 2017 and 2018:

  • GDP growing above the average
  • Expenses of education services incurred by the consumer increasing in the coming year
  • Consumer’s expenditure on health

These three factors will be responsible for the majority increase in donating to education in coming years. How a charity grows also depends on the previous growth in specific economic variables. Other factors affecting giving to education in 2017-2018 include recreation services, nonprofit service output, healthcare services and rate of consumption.

With the increase in the giving to education another equally growing phenomenon are fundraising campaigns between the institutions of higher educations that are continuously growing and becoming billion-dollar endeavors. These campaigns provide philanthropists an opportunity to give and in a generous way, which otherwise will be hard to come about. This only means that there is a direct relation between the increase in a number of these fundraising campaigns and increase in donations. If such campaigns continue in 2017 and 2018 it will only give more opportunity for the people to donate to education.

HISTORICAL ANNUALIZED AVERAGES FOR GIVING

Graph_education

Charitable giving to education is expected to increase as a percentage of total giving, from an estimated 15% in 2014 to 17% in 2018.

These data are drawn from historical giving data found in Giving USA 2016: The Annual Report on Philanthropy for the Year 2015. Data are adjusted for inflation to 2015 dollars.

Donors these days seek more control of their philanthropic interests. Each and every year donors are getting more intelligent about how and where their money goes to.  Many fundraising campaigns are hence based on donor-centric behavior. Understanding what drives donors today will help improve and build strong sentiments for fundraisers in future.

How To Evaluate Your Online Giving Solutions

Every year we get a little close to going digital. Just think of it – media is digital, cameras are digital and so is the retail. According to the most recent survey by the Giving Institute more and more donors give online. So, it is important for churches to adapt to these changes too and give their members the option of .

Online payment process

As you think giving an online options for your donors try these three electronic payment types, see what your church members think:

  1. Through their credit card
  2. Electronic Fund Transfer for recurring donation
  3. Automated Clearing House

Evaluating an e-giving solution

As there are numerous programs that offer the service of online-giving, a church should be cautious as to what solution they choose for their congregation.

Here are a few points to remember as you choose the right program:

  1. The frequency of giving: Is the program able to give multiple options for fund transfers? Are there any schedules for recurring donations? The donor should be capable of linking their bank accounts for donation capability with weekly, biweekly or monthly automatic fund deduction capability. Donating frequently should be made easy.
  2. Easy to pledge options: Will the donor be able to pledge an amount for donation and then the payment for the pledge is scheduled over a certain period of time? Can the donor make a down payment on the pledge? Will he/she be able to make a down payment from one account and then charge the rest to another account?
  3. Confidentiality preference: Will a donor be able to remain anonymous?
  4. The process of transaction: What is the duration of the process of fund transfer? How much time does it take for the money to go from donor’s account to bank’s account? How much time does the application processing take these data? And what and how much fee is charged for the process?
  5. Security: Does the program comply with the guidelines of a safe transaction?
  6. PCI compliance
  7. 128-bit secure browser connection for safe data handling
  8. Secure Sockets Layer (SSL) for information encryption.
  9. End to end data management. Donor’s card details and account information should be discreet. There should be no third party involved in handling the fund transfer.
  10. Price: When buying any product or service the top concern is the cost. Many service providers give unrealistic promises of the increase in the number of online participants in given number of year. But such predictions hardly meet their promise and are very misleading. Much of their charging fees is unexpected and can greatly hamper the collection capability of a church. Fees that are related to the size of the church or factors like how many already are giving and how many will readily switch to online giving, all these matters greatly when you are choosing a software solution. Hidden fees can bury the church in expenses that will make the service exorbitant.
  11. Advertising: Will the vendor also provide the service of promotion? Often the staff at church is not ready to encourage people to donate beyond the walls of the church. So asking the church members to become interested in the new online giving method will require some assistance. You will need a service provider who will help in launching and promoting the program. Many a time the participation in online giving can see a sudden spike but then slows and falls down gradually. The program should be capable analyse giving habits and advise long-term strategies for donation collection.

Online giving should be promoted in every way possible even to members who aren’t that frequent to church. Promoting online giving can be a hard task if the attendance lays low throughout the year. Integration with any social platform can greatly boost exposure of the new giving habit to other members. Attracting potential donors has to be a constant effort. It is imperative to look into expenses of these promotions before you decide on a service provider.

  1. Information: Will the reports of online contribution be available, and in what form? Will the integration of information be automated to enable transfer of data to donation management software? An efficient bookkeeper tracks the donor by funds donated to measure the effective way of using a program. But if the data handling is too complicated a person can falter and margin of error becomes bigger. Also, it shouldn’t be too overwhelming so as to teach a new staff member. The service provider should offer teaching tools and train to help the church staff in organizing data in the most efficient way.
  2. Updates: The vendor should provide frequent updates to keep pace with the changing habits of the donors and to sync with the collection strategies of the churches. The program should be up-to-date and have the most contemporary functionalities. If the application for mobile phones is available then it should provide flexible payment methods and easy donation process. As more people are using smartphones these days, online finance option is now steadily being used by people. Every detail ranging from likeability and functionality of the application to the security provided should be updated as frequently as possible to adhere to changes in need and demand. This will help in maximizing participation in online giving.

Just like you would go to a store to get your groceries, so should you go online to reach your donors for charitable giving.  By going where your donors are you are increasing the likelihood of engaging them not just for that collection, but for recurring long-term charitable relationship. Online giving should be a top priority on your long list of things to do. But remember, we are here to help make your fundraising effort easier. Talk to us by leaving a comment below!

It’s Almost Time to Go Back To School: Are You Planning Your Supplies Drive?

back to school supplies

It’s almost August.  Which means it’s almost time to welcome your students back to school. You’ve probably started planning and making necessary upgrades to your classrooms.

School supplies are always something both teachers and families plan for. You can never have enough supplies. Especially considering stressed school and family budgets.

Consider organizing a fun and easy back-to-school fundraiser or a supply drive. There are many families who have supplies lying around the house they would love to give away. You will be surprised how many will show up to support your initiative. After all, everyone knows that every penny counts when you have a child at school.

Another way to go about this is to organize a buy from a catalogue, where families can order supplies for their children every month from the catalog provided by the school so that the proceeds go directly to the school. The parents will also appreciate the one-stop shopping experience. Buying from one provider in one store online of offline is always helpful.

Here are few things to keep in mind as you organize a drive for school supplies:

  • First, ask the teachers to note down all of the missing equipment and supplies that the school needs at the moment.
  • Advertise your efforts properly. By handing out flyers about your charitable drive you can inform people to participate and show their support. You need to make your request visible at all the right places like the local mall, at stores and churches.
  • You can also advertise by email to the parents and send them proper invites with dates mentioned and ask them to spread the word among family and friends.
  • Let the world know too. Reach out to the local media for a wider publicity.
  • Use social media to your advantage. Facebook and Twitter might be the best platforms for you to promote your event, reach out to donors. You might even attract and engage new donors who are interested in supporting education. We can help with crowdfunding. Just let us know.
  • Arrange the list of thing you need based on priorities. Not all will be able to provide you with everything so the least you can do is make it clear and understandable to them you essential needs.
  • Be sure that you are accurate about the time, date and venue for the drop-off of the donated supplies. Always keep the queries of the donors satisfied. If you give them good response it will be easier for them to donate.
  • Partner with the right people, those who can provide you with a great location for drop-offs of the donated items, a clean and appropriate collection site. Make sure the boxes are nicely stored and are not mishandled.
  • Keep your volunteers informed about the location of drop off and make use of them cleverly to ensure the proper handling caretaking of the boxes of donated supplies. The volunteers are essential as they will later help you to and deliver the supplies from the collection site to the school and later to classrooms.
  • In the end be thankful to your generous donors. Keep in mind to send out ‘thank you’ notes either on paper or online. You will also need to thank all the volunteers for their help.

Back-to-school fundraiser can go a long way and create a positive educational environment. Don’t let time restrains, assumption that the initiative will be a waist stop you from taking action. An action that not only makes it possible for the school to purchase necessary supplies for the children to have an enriching educational experience but also further strengthen your community. Wait no more. Start planning and reaching out to families.

What Makes Givecentral Different From Other Fundraising Apps?

What Makes Givecentral Different From Other Fundraising  Apps?

As a non-profit organization you have three main objectives – raise funds, build lasting relationship with your donors  and do that efficiently. Our GiveCentral Go app provides lasting solutions for your nonprofit!

GiveCentral Go does more than fund collection. Using GiveCentral Go you can collect funds securely and efficiently, generate engagement and donation reports in one place.   GiveCentral uses technology to design innovative solutions that promote online giving for the non profit community.

GiveCentral Fundraising App

Why is GiveCentral App Unique?

On the one hand GiveCentral integrates accounting and communication tools in one convenient place, helping managers and administrators save precious time and effort.  On the other hand it makes it easy for donors to support a cause.

How GiveCentral App Works:

Our robust web-based giving tools lets donors like you contribute from anywhere, at anytime, without installing any software. You can make a one-time donation or recurring gifts, or just allocate funds for a chosen category. Payments can be made by all major credit cards or electronic checks and are secured using Secure Sockets Layer (SSL) encryption. Donors then receive emails confirming their transactions and can also view or save all information related to their payments. GiveCentral makes giving easy, convenient and quick.

Addressing the most pressing needs of administrators, GiveCentral consolidates all collection, fundraising and communication activities in one place, helping non profit organisations raise more money, in less time. From planning fundraising categories to generating reports, this donor management app helps get a lot done easily, including tracking payments that have been received or the ones that are delayed. Reducing paperwork and improving accounting and data management, GiveCentral makes life easier.

Both GiveCentral, our online donation tool, and GiveCentral Go, the mobile app and card reader, use our distinctive approach to accept electronic donations.

Customize It, Use It, Love It!

Compared to other donor management systems, GiveCentral has some of the most sophisticated capabilities. It enables non profit organisations to create a unique online presence through a customizable donation page on the GiveCentral website. This page can be designed to meet your organisation’s specific needs. Also, independent administrator accounts can be used to manage donor accounts, send out communication or make changes to fundraising events. Marketing materials like email templates, donor signup cards and more are available for free, along with ongoing technical support by phone, email and webinars. Our effort is to ensure long term sustainability of organisations like yours.

Mobile Friendly

GiveCentral Go is a mobile app and card reader that allows the processing of credit card and debit card transactions on mobile devices. It can be used with iPhone, iPad, iPod and Android devices, for both real-time as well as preauthorised  transactions. It eliminates the use of POS machines and the need to establish separate merchant accounts for each fundraiser, making fundraising a lot more convenient than before.

What makes GiveCentral a truly unique donor management app, is our unending effort to innovate and do better. Unlike most church apps, GiveCentral is continually evolving. Based on feedback from our clients, we keep improving it.

Our app also lets you learn. Our large resource base of blog posts, press releases, articles, webinars and videos help you stay informed, and efficient.

Do all your fundraising, in one

Easily set up giving categories online for a wide range of fundraising activities – from church collections to scholarship funds, from events and fees to merchandise sale.

Access an unmatched donor management system

Our sophisticated donor management system has features that other church apps are unable to match. From ease in setting up to building lasting relations, GiveCentral partners your journey every step of the way. Generate comprehensive reports, review real time analytics and use these to reach out effectively.

Communicate in new and exciting ways

From requesting donations to acknowledging donor gifts, reach out through customised email messages. Manage recipient lists and link back to your website or social media to keep your community engaged.

Ensure security and confidentiality

With GiveCentral, donor information is never compromised. Personal information is shared with no one other than the recipient organization. Credit card and bank account numbers remain confidential.

Our servers are protected, industry standards for online payment security are applied and information related to transactions is transmitted using Secure Sockets Layer (SSL) encryption.

While quarterly audits are performed by an independent third party to ensure the GiveCentral website meets PCI DSS requirements, internal audits are performed at least once every month.

If you are looking to enhance your fundraising, and work with more efficiency and less stress, GiveCentral is the right choice for you. It is a donor management system that is sophisticated yet easy to use. It is further differentiated from other church apps by having the lowest processing fees in the marketplace.

To take advantage of its superior features, all you have to do, is reach out to us.

Benefits of Giving To Charity and some positive effects of donating.

Benefits of Giving To Charity

In our busy lives, we hardly can find time to help others, even though we so much want to. The empathy of others plight is the great connection that we feel as humanity in whole. But given the fact that we are living such a fast-paced life that this connection we want to feel, takes a back-step. We can’t all volunteer for a charity or organize humanitarian efforts and a regular day, but what we can do instead is support a charity and give in whatever way we can so that they are enabled to do such tasks and dedicate time to making things better in the world.

Of all the things you can do besides volunteering work is to donate to a charity. Although this also can be restrained at some times as money can be too tight at home. But even with a situation like this, there is hardly any reason to turn your back on charitable giving. Because we often give away our money unconsciously, like asking a waiter to keep change after your meal because you don’t need loose change jingling in your pocket.

But when it comes to consciously donating the money we often think of a reason not to. Often excuses like, ‘oh my donation hardly matters for such a huge cause’ or something like ‘the charities are all scams and the money won’t go to the deserving’.

When giving to charities even small donations matter a lot. People are equally aware of the poverty and misery around the world, and some people genuinely feel sorry about it. But most think it is hardly in their power to bring any changes. When the truth is that they hold most of the power.

And I use ‘they’ because we often miss the bigger picture where a whole community comes together to help someone. A collective effort always means success. Looking at the efforts as individually someone’s alone might be discouraging for a person. But when we look at what is possible at the hand of a group of people or a mass of supporters, the task becomes less daunting.

Charitable giving is the only way to solve poverty. Intervening in a poor society in an effective way can help break the cycle of generating one poor generation after another by that society.  Helping a community by providing it with effective healthcare will also reduce any future downfall of society and economy. Medical aids can help in the growth of that community’s financial support. And when this happens, that community will become self-dependant. When giving in an effective charity your donation in accumulation directly correlates to the progress of the receiver not just for today but for generations to come.

But money is the last thing that unites us, what does is the empathy to help each other. Not only is it beneficial for the society as whole but also to each one of us at a personal level. Some positive effects of donating are as follows:-

Feeling of Bliss

In a controlled experiment done by the National Institutes of Health, where the test subject was asked to donate a portion of their salary in whatever way, whatever amount seemed fit and whenever they wanted to donate. With these open parameters, the participants donated at their will. But it was found that with every donation there was an increased activity in the pleasure center of the brain. It is surprising to realize, even by the participants who might have seen giving away their hard earned money away, as a negative thing. But when they realized that their donation was bringing smiles on the receiver’s face, when they realized their little loss is actually a big gain for someone else, their attitude towards the act of donation became positive.

Benefit for Others

You might live in a country or a place where hardships are relevantly smaller than the ones in lesser developed countries. While we can wait for the right charity to come along seeking our help for their cause, people who are in need of your support right at this moment. There won’t be a right time to donate (donate whenever it is possible) and there is no right amount to donate (donate whatever little you can). Your money will help someone and help them to help someone else in return. What we fail to realize is that our one act is just a part of the chain reaction that will create a better community and hence a better world.

Tax Exemptions

Speaking of personal benefits, your donation helps in reducing your taxes. When you file for the tax return every year just mentioning your IRS approved transactions of donation, done throughout the year will help in reducing the amount of your taxable income. This is really helpful as ultimately it will end up in you paying a lot less money in taxes than originally.

Giving is convenient

Donating to a charity is the easiest way to nurture your philanthropy activity.  Yes, you can go ahead and vouch for volunteering for any charitable organization, but with the fast paced world today it is hard to engage yourself in such activities. It can often deter people from helping out. What they don’t realize that donating is equally liberating feeling.

Building Purpose in Life

Often we think about what we are meant to do in our life. Most spend time earning and saving money to survive and live a life of content. But what we don’t pay attention to is our own desire to make a prominent effect in the world and find a purpose.

There are others who have the same feelings and when a charity brings these people to work for a cause, their shared belief in the cause and their humanitarian ideologies will inspire others also. Being able to make an impact with your efforts in the real world will give the desired meaning and purpose to life. The simple act of giving can anchor your life and give a new navigation to it.

Inspiring the Next Generation

Kids often learn from their parents. If you are thrifty your kid will be empathizing towards the need of others. This, in turn, will create a chain reaction of generations to come that won’t care to help anyone else and the world will end up in selfish hands. So do donate whenever it is possible and then let your kid know. Talking to your kid about how your little effort will help someone, will only inspire the next generation and the ones to come after, to care.

Creating a Circle of Motivated People

Sharing the success story of the charity which you support will increase your respect in the eyes of your friends and family. When you become an active part of social charity you not only become an inspiration for your peers but also create a circle of motivated and inspired people who will be encouraged to donate and give to charities.

Helping in any Measure Possible

You don’t need to be a millionaire and make substantial donations to be able to see changes that you want to influence. Remember even an ocean is made of only small drops of water. Your donation might be small but in a bigger perspective, it is an integral puzzle piece that makes the whole charity a success. Even a dollar that you donate can mean a day’s meal for a child in Africa. So the truth is you don’t need much to become someone’s hero.

Improving Your Own Respect for Money

Another good effect of donating on a regular basis is that you yourself get more careful about your finances. When you understand the little amount you donate is capable of initiating big changes and change someone’s life, you realize the value of money. And with time you steadily make a constant effort to be reasonable with your expenses.

So now you know how giving can elevate not just a society in general but also you. One of the best things you would ever do with your money is to give some of it to charity. The emotional value of donating is unparalleled. When you donate money, that money is no longer just a piece of paper. The one who receives it, for them it is a bag of rice or a blanket for cold weather. When you can see our money with that perspective, your meaning of giving will change for forever.

Even if the donating is blissful in a biblical sense, what really makes us happy is the understanding that when donating people on both ends, the one who donates and the one who receives the donation, both are equally benefited.

And this knowledge is the basis of the foundation of a prosperous world. By giving away we solidify our common welfare. A smaller donation has an equal effect as the bigger one. And when everyone realizes the success stories of the donation, our stories become an inspiration to one who hears, which ultimately creates a collective consciousness.

Individual Giving Sets a New Record in 2016 Giving USA Study Reports

Americana sets  a new individual giving record in 2016, according to Giving USA Annual Report on Philanthropy released June 13, 2017.  It has been the fifth time in the history of their research that non-profits have experienced an increase in the amount of donors. With a major leap in individual donors, the amount of donation diverted to religion is also greater.

With 32% of the total donation amount gone to religious establishments, religious charities have become one of the major non-profits in America today. Last year alone donations made to religious institutions came up to almost a hundred and twenty-three billion dollars, which is an increase of 3% since last year. It’s is the highest amount ever in the history of this research, even with the inflation adjustment. It is the sixth consecutive year that the religious philanthropy has seen an increase. However, on a closer look, it isn’t as great as one would assume. In the five-year average growth in this category, it has been the slowest growth year in comparison to all other categories.

Screen Shot 2017-06-16 at 10.32.14 AM

Institutions coming in the religious category are congregations houses of worship, national religious entities, and missionary societies. But the drop in the average growth in the religious donations in these institutions are broadly based on two factors.

Related: Individual Giving On the Rise |  Charitable Giving Statistics 2017

Donor Behaviour

Memberships of churches and synagogues has seen an overall decline. The number of people who used to go to church weekly has also declined in the recent years. There are fewer people in the country who make a donation to their house of worship to strengthen their relationship with it.

Donation Accounting Methodology

Per the report findings, the major concern in general census is that the method of accounting in these religious institutions for religious giving is not as contemporary as it could be. The traditional method of bookkeeping and basic computation power might be making the donation management a bit exhausting task. The methodology for the accounting can be improved.

There are still some variations in the results of the report. For example, if a hospital foundation, even if it has religious affiliation, will still be counted in healthcare.

Giving USA Foundation has been investing resources to improve the approach of religious non-profits in attracting and maintaining its donors. If the current methodology of accounting is improved upon a lot more clear result can be procured.

In religious category total giving is spurred largely by individuals. For the start, the donor-receiver relationship matters more than just the numbers in the value of donations, and thus should be a priority concern.

Giving USA 2017: The Annual Report on Philanthropy was released to the public at 12:01 a.m. ET on Tuesday, June 13, 2017.

Individual Giving On the Rise | Charitable Giving Statistics 2017

Americans gave $390.05 billion setting a record in giving to various non-profits all across America, states Giving USA’s Annual Report on Philanthropy.
All donor types, except the bequest category, increased since last year. The total growth in charitable giving has increased 2.7 %, though many acknowledge it as a moderate growth. Even though there was a drop in mega gifts of more than $200 million, the collective donations by individual donors have gone up 3.9%. The smaller amounts still made it to be the majority of the donations and the individual donors made up to 72% of the donors.
According to the Giving USA Report, American philanthropy has seen its third consecutive year of growth. And with the increasing number of generous donors, there is only a positive growth in years to come.

Related: Individual Giving Sets a New Record in 2016 Giving USA Study Reports

The infographic below, created by The Giving USA, The Giving Institute illustrates the numbers and giving trends by sub sectors.

Giving-USA-2017-Infographic

About Giving USA.

Giving USA: The Annual Report on Philanthropy is the longest-running and most comprehensive report on charitable giving in the United States. The annual report of 2017 was released on 13th June.

GiveCentral Go – The best way to receive donations online.

When it comes to giving, distance and time shouldn’t matter.

We often hear from our community about the challenge of keeping up with donors and keeping them engaged. All that  while you are focusing on your mission. We heard you and have created GiveCentral Go – an app that helps make progress with your fundraising more efficiently will less stress.

With GiveCentral you can manage all your events and contributions with one tap on your device. Additionally you can connect with your donors instantly whenever they feel compelled to give, with great technology. The app allows you to receive donations for multiple locations wherever your event takes you, quickly and securely (details transferred via encrypted format) right from your iPhone, iPad or Android Phone.

The entire process takes less than a minute!  Just fire up the GiveCentral Go app, connect the reader via Bluetooth (smaller, sleeker device, with no wires), and accept donations on the spot.

Developed and designed by GiveCentral, the app integrates seamlessly with your GiveCentral Administrator and Donor account. This means:

      • You can now sign-up multiple users or pre-register with user card details
      • Search donor records on your app
      • Access automatically updated transactions records (against a donor, location or event) across all devices, real-time
      • Automatic deposits into your bank account
      • Automatic payment receipts sent to your clients
      • Cancel / Void payments before EOD

With no additional set-up required at your end, GiveCentral Go enables your payments to go mobile, just like your donors. So, let’s get started.

Download here       GiveCentral-Go-Android-App   iOS

charitable giving by religion

The #GivingTuesday Countdown

#GivingTuesday

– the global philanthropic movement celebrating and encouraging a national day of charitable giving – is one week away.  How are you celebrating it this year?  

Ideally, your planning is in the final “finishing touches” stage with your communications ready to roll and your online/mobile giving site ready to accept donations.  For some, however, we know that despite the best intentions your #GivingTuesday plans may still be in the works.  

With that in mind, we developed this quick-and-easy last minute #GivingTuesday Checklist to help you capitalize on this big day of giving and pull together a successful #GivingTuesday campaign:

  • Determine Your Campaign Theme and Goal

The first step is to figure out what you are raising money for and how much you aim to raise.  To make things easy, if you already have a holiday or end-of-year campaign in place, simply tie #GivingTuesday to that campaign.  It’s a great way to bolster the campaign and increase support.

If not, create a specific campaign goal that will resonate with your supporters.  Donors want to know what their donations support so be specific – i.e. raising $50,000 for a scholarship fund or $10,000 for sprucing up a local family shelter.  You may even want to consider taking a menu approach:  allowing donors to direct funds to multiple ongoing projects you  support.  

  • Craft Your Communications.

Compelling communications are the backbone of your #GivingTuesday fundraising campaign.  Donors are more likely to give if they know how their dollars help.  Be sure to craft stories that demonstrate the impact donations have on your campaign.  Use strong visuals to help bring your story to life and be sure to make it easy to give by including a link to your online giving page in every communication.  Your communications need to inspire and breakthrough the clutter of the day.  

Time won’t allow for a full donation page overhaul, but at the very least make sure your donation page references your #GivingTuesday effort and the donation options mirror your campaign.  And, be sure to add the highly recognizable #GivingTuesday logo to your page.   

  • Get Social

#GivingTuesday expertly leverages social media to encourage giving.  Be sure you create social content that is not only compelling but easily sharable.  Invite your supporters to share your story – and link!  

You can still make the most of #GivingTuesday but you have to act fast!  Happy fundraising.