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Individual Giving Sets a New Record in 2016 Giving USA Study Reports

Americana sets  a new individual giving record in 2016, according to Giving USA Annual Report on Philanthropy released June 13, 2017.  It has been the fifth time in the history of their research that non-profits have experienced an increase in the amount of donors. With a major leap in individual donors, the amount of donation diverted to religion is also greater.

With 32% of the total donation amount gone to religious establishments, religious charities have become one of the major non-profits in America today. Last year alone donations made to religious institutions came up to almost a hundred and twenty-three billion dollars, which is an increase of 3% since last year. It’s is the highest amount ever in the history of this research, even with the inflation adjustment. It is the sixth consecutive year that the religious philanthropy has seen an increase. However, on a closer look, it isn’t as great as one would assume. In the five-year average growth in this category, it has been the slowest growth year in comparison to all other categories.

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Institutions coming in the religious category are congregations houses of worship, national religious entities, and missionary societies. But the drop in the average growth in the religious donations in these institutions are broadly based on two factors.

Related: Individual Giving On the Rise |  Charitable Giving Statistics 2017

Donor Behaviour

Memberships of churches and synagogues has seen an overall decline. The number of people who used to go to church weekly has also declined in the recent years. There are fewer people in the country who make a donation to their house of worship to strengthen their relationship with it.

Donation Accounting Methodology

Per the report findings, the major concern in general census is that the method of accounting in these religious institutions for religious giving is not as contemporary as it could be. The traditional method of bookkeeping and basic computation power might be making the donation management a bit exhausting task. The methodology for the accounting can be improved.

There are still some variations in the results of the report. For example, if a hospital foundation, even if it has religious affiliation, will still be counted in healthcare.

Giving USA Foundation has been investing resources to improve the approach of religious non-profits in attracting and maintaining its donors. If the current methodology of accounting is improved upon a lot more clear result can be procured.

In religious category total giving is spurred largely by individuals. For the start, the donor-receiver relationship matters more than just the numbers in the value of donations, and thus should be a priority concern.

Giving USA 2017: The Annual Report on Philanthropy was released to the public at 12:01 a.m. ET on Tuesday, June 13, 2017.

Individual Giving On the Rise | Charitable Giving Statistics 2017

Americans gave $390.05 billion setting a record in giving to various non-profits all across America, states Giving USA’s Annual Report on Philanthropy.
All donor types, except the bequest category, increased since last year. The total growth in charitable giving has increased 2.7 %, though many acknowledge it as a moderate growth. Even though there was a drop in mega gifts of more than $200 million, the collective donations by individual donors have gone up 3.9%. The smaller amounts still made it to be the majority of the donations and the individual donors made up to 72% of the donors.
According to the Giving USA Report, American philanthropy has seen its third consecutive year of growth. And with the increasing number of generous donors, there is only a positive growth in years to come.

Related: Individual Giving Sets a New Record in 2016 Giving USA Study Reports

The infographic below, created by The Giving USA, The Giving Institute illustrates the numbers and giving trends by sub sectors.

Giving-USA-2017-Infographic

About Giving USA.

Giving USA: The Annual Report on Philanthropy is the longest-running and most comprehensive report on charitable giving in the United States. The annual report of 2017 was released on 13th June.

GiveCentral Go – The best way to receive donations online.

When it comes to giving, distance and time shouldn’t matter.

We often hear from our community about the challenge of keeping up with donors and keeping them engaged. All that  while you are focusing on your mission. We heard you and have created GiveCentral Go – an app that helps make progress with your fundraising more efficiently will less stress.

With GiveCentral you can manage all your events and contributions with one tap on your device. Additionally you can connect with your donors instantly whenever they feel compelled to give, with great technology. The app allows you to receive donations for multiple locations wherever your event takes you, quickly and securely (details transferred via encrypted format) right from your iPhone, iPad or Android Phone.

The entire process takes less than a minute!  Just fire up the GiveCentral Go app, connect the reader via Bluetooth (smaller, sleeker device, with no wires), and accept donations on the spot.

Developed and designed by GiveCentral, the card integrates seamlessly with your GiveCentral Administrator and Donor account. This means:

      • You can now sign-up multiple users or pre-register with user card details
      • Search donor records on your app
      • Access automatically updated transactions records (against a donor, location or event) across all devices, real-time
      • Automatic deposits into your bank account
      • Automatic payment receipts sent to your clients
      • Cancel / Void payments before EOD

With no additional set-up required at your end, GiveCentral Go enables your payments to go mobile, just like your donors. So, let’s get started.

Download here       GiveCentral-Go-Android-App   iOS

charitable giving by religion

The #GivingTuesday Countdown

#GivingTuesday

– the global philanthropic movement celebrating and encouraging a national day of charitable giving – is one week away.  How are you celebrating it this year?  

Ideally, your planning is in the final “finishing touches” stage with your communications ready to roll and your online/mobile giving site ready to accept donations.  For some, however, we know that despite the best intentions your #GivingTuesday plans may still be in the works.  

With that in mind, we developed this quick-and-easy last minute #GivingTuesday Checklist to help you capitalize on this big day of giving and pull together a successful #GivingTuesday campaign:

  • Determine Your Campaign Theme and Goal

The first step is to figure out what you are raising money for and how much you aim to raise.  To make things easy, if you already have a holiday or end-of-year campaign in place, simply tie #GivingTuesday to that campaign.  It’s a great way to bolster the campaign and increase support.

If not, create a specific campaign goal that will resonate with your supporters.  Donors want to know what their donations support so be specific – i.e. raising $50,000 for a scholarship fund or $10,000 for sprucing up a local family shelter.  You may even want to consider taking a menu approach:  allowing donors to direct funds to multiple ongoing projects you  support.  

  • Craft Your Communications.

Compelling communications are the backbone of your #GivingTuesday fundraising campaign.  Donors are more likely to give if they know how their dollars help.  Be sure to craft stories that demonstrate the impact donations have on your campaign.  Use strong visuals to help bring your story to life and be sure to make it easy to give by including a link to your online giving page in every communication.  Your communications need to inspire and breakthrough the clutter of the day.  

Time won’t allow for a full donation page overhaul, but at the very least make sure your donation page references your #GivingTuesday effort and the donation options mirror your campaign.  And, be sure to add the highly recognizable #GivingTuesday logo to your page.   

  • Get Social

#GivingTuesday expertly leverages social media to encourage giving.  Be sure you create social content that is not only compelling but easily sharable.  Invite your supporters to share your story – and link!  

You can still make the most of #GivingTuesday but you have to act fast!  Happy fundraising.    

Mobile Giving

The Age of Convenience

It’s the age of convenience. Everything – in every category imaginable – is geared toward making things easier and more convenient. We have a need for speed and ease!Today, we rely on the internet for just about everything: news, shopping, banking, socializing, and much, much more. Quick and easy is the name of the game in our increasingly online-focused world. Having instant – and seamless – access has become an ingrained part of our culture. As such, your donors expect the same level of ease and accessibility from your organization that they find elsewhere… and all from the palm of their hand.Regardless of where donors spend their hard-earned money – ordering groceries online, e-shopping, downloading music, paying bills electronically or supporting a worthy cause – donors are primed for and – quite honestly, expect – hassle-free online buying experiences. I know I do!To help ensure your supporters have a great giving experience, try these tips:

Make it mobile friendly.

Donors are on the go. Ensure you are optimized for mobile giving so donors can give anytime, anywhere, from any device. (more…)

Duck Race Fundraiser

Tips on Inspiring Year-Round Giving

Spring is (finally) in the air and with the blooming of spring comes the season for marquee nonprofit fundraising events. From grand galas to spring fling festivities, these cornerstone events are an important part of the fundraising mix, often raising significant funds.

While extra emphasis is rightfully put on these annual high-profile and revenue-producing events, don’t take your eye off the eight ball. Year-round giving is critical to your long-term viability and is the engine that drives your mission. Steady, recurring gifts add up and are foundational elements to your fundraising success.

The most successful nonprofit organizations integrate traditional fundraising activities such as annual galas with online giving options and ongoing donor communications. Electronic giving is an effective tool to not only facilitate donations, but also deepen donor engagement which results in increased year-round giving. When adding GiveCentral to their fundraising tool kit, our clients report a growth of up to 50 percent in total donations.

You can inspire year-round giving by deploying the latest fundraising technology and creating meaningful donor touch points throughout the year.

Try these proven GiveCentral tips: (more…)

Donor Giving

Generosity Varies by Time of Day – When Do Your Donors Give?

When you’re appealing to the generosity of your donors, every second counts… and when that second happens matters, too. Your donors are busy, and their time is just as valuable as their money.So what’s a nonprofit to do? Make it easy for your donors to give when it’s most convenient for them by offering online giving!GiveCentral’s recent survey of over 800 American donors told us that people are far more likely to donate in the evenings (36 percent) or on weekends (26 percent) than during the “normal” business nine-to-five. That’s a lot of generosity you might be missing if you’re not ready for off-hours giving.

(more…)

Small nonprofits get a five-star rating for their mission.

Small Nonprofits: How Do You Stack Up?

So your nonprofit isn’t as big as the United Way or Goodwill, but you’re still doing good work. But all the Big Research that you could compare your organization to is based on the big-budgeted, big-named orgs… how can small nonprofits measure up? What’s the best way to reach out to your donors in a way they’ll be receptive to? How do they prefer to give?Today we’re taking a look at another aspect of the Individual Donor Benchmark Report (IDBR), which takes a deep dive into the data of small nonprofits (anywhere from $5,000 to $500,000). And one of the biggest things they’ve discovered is that online giving presents a HUGE opportunity for you.The “Individual Donors” studied in this report generate about 36% of a nonprofit’s budget, giving an average of $435 apiece. (About half of that was “major” gifts over $1,000.) While gift size certainly varies by the size, focus, and organizational strategy of a particular nonprofit, that’s still money you want to ensure makes it into your budget.

Online Giving is Massive for Small Nonprofit

Small NonProfit

Now the big news: among nonprofits surveyed, the average growth in online fundraising between 2013 and 2014 was 403%. That’s incredible!Nonprofits with under $5,000 in online revenue are at the head of the class, with 1,083% growth in online giving from 2013 to 2014. While organizations with new online giving programs are the most likely to experience such explosive growth, even the 25% growth experienced by larger organizations is nothing to scoff at. That’s an amazing benefit to offering an online giving option to your donors!

bar graph showing the growth in the average online donation between 2013 and 2014 for four categories of small nonprofits
When your donors prefer to give online, you make sure it’s an option!

The average nonprofit is currently raising about 17% of its revenue online, and that number is growing every day. With the rate of growth mentioned above, it’s in your best interests to devote some resources to the exploration and development of an online giving program such as GiveCentral.

Recurring Donors Give More

Once you’ve got an online giving program in place, offering recurring giving options is a no-brainer. Letting your donors set up weekly, monthly, quarterly, or even annually-recurring gifts makes it incredibly easy for them to keep giving in the ways they prefer to give.  Letting them plan ahead lets you plan ahead, knowing that at least some of your revenue is essentially guaranteed. (more…)

donor communication

Time is Money

The words of Benjamin Franklin –“Time is Money” – are particularly apropos for nonprofit organizations. There never seems to be enough time in the day to get it all done, particularly for those organizations running on skeleton staffs. Nonprofit executives often wear many hats, which can keep them from spending enough time developing donors. Wouldn’t it be great to have a mini-me to help get things done and free up time to spend engaging donors and actually fundraising?But how? One way is to put the right fundraising tools in place. Sophisticated tools developed specifically for the nonprofit sector can increase efficiency and productivity. The outcome? You reclaim time for activities that can increase your bottom line.One of the most impactful, must-have fundraising tools is a system in which to track and communicate with donors. Without an effective system you needlessly spend time chasing down information or contacts and likely miss fundraising opportunities as a result. If your system can’t provide informative reports with a push of a button, or provide a easy way to stay in touch, valuable staff time is being wasted. How does your current system compare to the platforms available today?GiveCentral consolidates fundraising, reporting and communications activities in one convenient place. Partnering with GiveCentral is like adding a super-smart, seasoned and productive member to your team to help ease and streamline the workload. Advanced system features put real-time analytics, comprehensive reports and integrated communication templates at your fingertips. GiveCentral saves staff time and hard-earned money on accounting and data management and makes it easier than ever for donors to support your mission.Does your system stack up?

US Presidential Polls 2016

Red Gift, Blue Gift: How Giving Crosses Party Lines

It’s Super Tuesday. As thousands of voters head to the primary polls, I thought it would be interesting – and fun – to look at charitable giving patterns along political party lines. Our recent Insights on Nonprofit Giving report revealed some interesting partisan similarities and differences.

Where Party Lines Agree

According to the national survey, regardless of whether people identify as red or blue, they donate for the same reason – wanting to help people in need.What’s more, generally speaking, Democrats, Republicans and Independents prefer the same methods of giving – with top preferences being cash in-person and checks in the mail. For example,

  • In-person with cash:
    • Republicans, 33 percent
    • Democrats, 29 percent
    • Independents, 32 percent
  • By mail with a check:
    • Republicans, 28 percent
    • Democrats, 31 percent
    • Independents, 32 percent
  • By credit or debit card using a computer:
    • Republicans, 19 percent
    • Democrats, 23 percent
    • Independents, 19 percent

Where Party Lines Diverge

We are, however, divided when it comes to how much we give.Average contributions over the last 12 months by Democrats and Independents are roughly the same: $598 and $596, respectively. Republicans, on the other hand, average nearly double that amount at $1,146.

When looking at the median amounts, there is somewhat less deviation, though Republicans still lead the pack at $300, with Democrats and Independents in a dead heat at a median amount of $200.Other relevant statistics include:

  • Republicans may favor tax breaks: Republicans were almost twice as likely as Democrats to indicate they’d made a charitable contribution for a tax break: 19 percent and 10 percent, respectively. Though these statistics are generally within the survey’s margin of error, it may still be something to consider.
  • Feeling fortunate motivates Democrats more: Only 36 percent of Republicans gave because they “felt fortunate and wanted to give something back,” while that’s what inspired 42 percent of Democrats to give. In both cases, this was the second most popular reason to make charitable donations.

Democrats and Republicans rally together

The most popular reason for giving – “I wanted to help people in need” – was chosen by 56 percent of both Republicans and Democrats.

Across the board, the reasons cited for giving were altruistic. 58 percent said “I wanted to help people in need.” A significant 39 percent told us, “I felt fortunate and wanted to give something back.” And tied for third place were religious reasons and “It’s just part of how I was raised,” at 29 percent each. Only 15 percent of those polled indicated they donated because they “wanted a tax deduction.”While the survey results won’t tell us the candidates that will come out on top, it does provide some interesting insights. Perhaps we’re in less of a race than we might have thought.GiveCentral’s Insights on Nonprofit Giving report is full of other insights, tips and recommendations. Be sure to get your free report!Get The Survey Report