If you want to grow and reach as many people as possible, your presence on the internet is essential. The more you want to grow your organization, the greater your web presence should be. Making a simple website, or having accounts on social networks are not enough.
The advancement of crowdfunding and ease of making online donations should allow you to put yourself forward, and raise funds. Here are some of the top reasons why you should collect online:
- The Internet affects all generations
Don’t assume that your organization won’t have online giving adopters just because you have more elderly donors currently. People ages 65+ are the fastest adopters of the internet – many of them use Facebook, Facetime, and Skype to communicate with their grandchildren and family.
- Paying online is no longer a taboo
Several years ago, few people trusted entering their credit card numbers on the Internet. Today, thanks to all the security offered by banks, card companies, and providers by the means of online payments, you can enter your bank details without fear.
- It’s easier for donors
Online giving is certainly a time-saver for your organization, but it’s also easier for the donors. Many people are turning to the internet to manage their finances, and so make it easy for them – let them give to your nonprofit in the same way! Additionally, allowing them to give when convenient for them makes is easier. They don’t have to wait until your office is open – then can give whenever and wherever.
- This allows you to collect more
Enabling payment online allows donors a wide choice of payment methods, and thus encourages them. The more choices they have, the more the giving becomes simple for your donors, and the more likely he is they are to give!
- Online collection can be communicated
Once your organization has traction with online giving, it’s important to broadcast and communicate that online – through social media, email and your website. Platforms like GiveCentral.org can help your staff communicate your successes faster, giving them more time to promote your mission!