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Giving Tuesday: Celebrating the Spirit of Giving

By Bridget Mayer

The holiday season is a whirl of activity. For many, it “officially” kicks off with the shopping, deal-focused frenzy of Black Friday and Cyber Monday events.

Five years ago, two enterprising organizations – New York City’s 92nd Street Y community and cultural center and the United Nations Foundation – joined forces to create an event to kick off the charitable giving season and Giving Tuesday was born. Since then, Giving Tuesday has been celebrating philanthropy and charitable giving. Last year, this widely supported and nationally recognized day of giving raised an estimated $117 million, according to Reuters.

Giving Tuesday 2016 will take place on Tuesday, November 29th. Now’s the time to plan how your nonprofit can be part of the action on this national day of giving. While many of you may already be in the thick of appeals or about to launch other holiday campaigns, Giving Tuesday is a great day to bolster (or even kick-off) your campaign and help increase support. Leverage the built-in awareness of this popular day to your advantage!

At GiveCentral we support and share the sentiment behind Giving Tuesday so we’ve developed a handy guide to help your organization capitalize on the excitement and rally your donors.

1. Create Your Campaign

For every fundraising campaign, It’s crucial to know your audience and their key values to tailor your pitch. Create a theme for your campaign (what are you raising money for) that will resonate with donors. Most importantly, ensure you have personal anecdotes and stories to bring your campaign to life. Be specific about how donated funds will be used and build a case as to why it’s important. Tap into select donors to help tell your story and reinforce why the campaign is important. Donors are more likely to give if they can relate to where their dollars are going and “buy in” to the need. Once themes and storyline proof points are set, use the buzz around Giving Tuesday to not only celebrate philanthropy but also encourage support of your cause. The goal of your messaging should always be to effectively get your donor base to believe in your mission.

2. Layer Your Communications

With the campaign creative and messaging set, it’s time to spread the word! Whether it’s a note in your newsletter, email, flyer, text message or social posts and videos, be sure to maximize all of your communication platforms to share details about your campaign. Educate your audience on what Giving Tuesday is and how they can get involved to make Giving Tuesday a successful kick-off for your organization’s holiday season charitable giving campaign.

GiveCentral Best Practice Tip: Don’t forget to say thank you! A personalized thank you for a donation is an effective way to turn a one-time donor into a lifelong supporter. GiveCentral makes it easy for organizations by sending automatically customized thank you notes after each donation.

3. Engage Your Resources

It takes a village! Don’t go at your campaign alone. Create a committee of individuals who are energized and excited to make your fundraising campaign a success for your organization. Leverage these individuals to be key communicators of your campaign through word of mouth, social media and more!

Be sure to tap into Giving Tuesday’s extensive resource center. They offer a plethora of free resources – tool kits, logos, ideas and more – to make your campaign sizzle.

GiveCentral Best Practice Tip: Take advantage of the smartphone phenomenon and directly connect to your donors through GiveCentral’s Text-To-Connect platform. Texts are sent to your custom cell phone number to collect information and donations to take your Giving Tuesday campaign to the next level.

4. Get Social

#GivingTuesday expertly leverages social media as a catalyst to build momentum for the movement and drive charitable giving across the world. Be part of the conversation and share your story. Create tailored Facebook posts, Tweets and Instagram images to remind your followers of #GivingTuesday and your mission while gaining new followers.

GiveCentral Best Practice Tip: Create a personalized hashtag for your Giving Tuesday campaign for donors to easily tag, track and share!

With these tips, your organization will be well on its way to helping members celebrate Giving Tuesday and get into the holiday giving spirit!  Click here for a downloadable GivingTuesday planning guide featuring these helpful tips.  

Thank you

That’s A Wrap

By Bridget Mayer

October got off to a busy start with two important industry conferences.  GiveCentral was proud to participate in both the International Catholic Stewardship Conference (ICSC) and the National Catholic Development Conference (NCDC).  We greatly enjoyed connecting with so many of you and appreciate you taking the time to learn how GiveCentral can be a cost-effective fundraising partner.  

Each year these conferences offer a plethora of valuable information for attendees as well as exhibitors.  We hope you found the meetings informative and were able to capture some helpful takeaways!

Congrats Are in Order

We’d like to congratulate our iPad giveaway promotion winners who visited our booth during the conferences.  We’re grateful for the opportunity to have demonstrated the state-of-the-art GiveCentral online giving system and look forward to partnering with you to help you raise more:

  • Mariann Gilbride, Associate Director of Development Major and Planned Gifts, Diocese of Trenton (ICSC winner)
  • Valerie Sperka, Director of Development, Catholic Charities Indianapolis (NCDC winner)

Didn’t get a chance to stop by or are curious to learn more…give us a call.  We’d love to show you how effective GiveCentral can be as a fundraising too and showcase all we can do to help you optimize giving.

Palm Trees

GiveCentral Proud to Participate in DFMC Conference

The Diocesan Fiscal Management Conference (DFMC) is underway in beautiful San Diego.  Diocesan fiscal leaders from across the country are once again gathering for the four-day conference where they will collaborate with colleagues and participate in a variety of fiscal-management focused educational seminars, work sessions and exhibits.

As a partner committed to helping Dioceses across the nation grow their giving, GiveCentral is honored to once again participate in this annual event.  This year, GiveCentral hosted breakfast on Monday, September 19th for all attendees.  We were happy to see so many of you and look forward to a great conference!

With its focus on continued education, DFMC offers attendees the chance to hear from organizations who can help them achieve their mission.  Our GiveCentral team will be on hand throughout the conference to demonstrate our turn-key, online donation service.  Though GiveCentral’s full suite of integrated capabilities, we have successfully helped many Dioceses and Archdioceses across the country raise more while simultaneously reducing staff time spent on administrative work, freeing them up to spread their mission (and who can’t use more time in their day?).

“GiveCentral is taking the Diocese’s fundraising operation in the right direction. In our first year of using GiveCentral for the Catholic Ministries Annual Appeal, we not only met our goal, but exceeded it by over $1.1M! I appreciate the detailed, real time reports, and I know our donors appreciate how easy it is to use. I recommend GiveCentral to any organization that is serious about fundraising.”

 

  • Tony Brandolino – Director of Stewardship and Development

If you are headed to San Diego for the conference,  we’d love to connect and show you how we can help you grow your giving!

Christian Brothers and GiveCentral logos in white on a blue background

GiveCentral Partners with Christian Brothers Services

GiveCentral is proud to announce its partnership with Christian Brothers Services (CBS).

Christian Brothers Services is a nonprofit, Catholic organization that administers cooperative programs in the areas of health, retirement, property/casualty, information and technology services, Catholic School Management and consulting. We are particularly excited to promote CBS’ parish and school web templates, which will help our client organizations improve their web presences and online giving practices.

“This agreement marks an exciting collaboration between both companies to better serve our Catholic client base by providing expanded and enhanced services.”

Patrick Coleman, President and CEO

As partners, GiveCentral and CBS will be able to provide members and clients “with a unique, multi-faceted set of offerings,” said Brother Michael Quirk, FSC, Ed.D., president and CEO of Christian Brothers Services. “By joining forces we are able to leverage both groups’ expertise for our members.”

You may view our official press release here.