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8 Fundraising Email Strategies To Drive High Response Rates

Fundraising Email Strategies

Your non-profit engages in email marketing and the first thing you do is send an email to your supporter and potential donor appealing to them to come forth and donate to your charity. Now you sit and wait for any replies or donations. After several hours when you open your inbox you find that not only there haven’t been any replies but also no donations have been made. What did go wrong?

Besides fundraising events, fundraising emails also provide significant support and steady income source for many non-profits and charities. But not all organisations are similar and you have to think of a way to stand-out form the rest. Without understanding the art and science of email marketing a lot can go wrong. The window of opportunity to convince a donor to make any donation is very narrow.

Here are few fundamentals that if kept in mind will ensure high response to your email fundraising campaign:-

  1. A Compelling Story

It is necessary to draw the attention of your target audience towards your fundraising effort. Create a compelling and engaging story that is relatable and stands true to the cause that the charity supports. The very first step when your mail your supporter is to define the subject line for your mail. It doesn’t necessary needs to explain the content of the mail but should be interesting enough for the recipient to click it open. Have fun with the subject and be provocative. Always keep a clear narrative of your campaign that should be specific to certain segment audience. As long as you understand to treat your target donors with a specific engagement strategy you can be sure that your supporters will always be around to help.

  1. Specific Appeal

Make sure the purpose of the fundraiser is clear to the recipient. Keep it simple, clean and clear. Always make your objective understandable and perceivable to act upon. Your donor will only be interested in donating if he/she can relate to the cause and find your initiative practical and doable. So don’t blabber away in long words about your plans of how your will use their money, but keep it concise and simple and talk only about the executable actions so that the people get motivated to donate to something they understand.

  1. Mobile Phone Adaptability

Most people these days keep their social networking majorly to the phone than to their laptops or desktops. The preference on mobility to their online social life is understandable. So your email format should be adaptable to a mobile phone also. Almost 53% of the emails opened today are on mobile phones. Keep the important graphics and links and minimize texts. Optimize the graphics for mobile phone screen, resize the images and enlarge any buttons you want them to click for donation or any other information related link.

  1. First Things First

Make your appeal to be the first thing visible on your email. The call for support should be featured prominently in your mail, probably the first thing on the email. Don’t push the reader into scrolling further down before they actually understand what you are asking for. Often fundraiser emails can have multiple/conflicting call-to-action. Be careful about what kind of information you are feeding into your email. If you give the recipient too much to consider they will probably think twice before they donate. Just keep it specific and prominent.

  1. Build Relationship

Another important habit is to build trust and relationship with your donor. When asking for donation amount, you can tell what specific amount will help you achieve. If you can include a brief but heartfelt story of the impact you will create with the donated money, it will go on to impress the donor and boost your trustworthiness remarkably. Further ahead in future also keep cultivating your audience by regular feeds of your success stories. People donate because they’re compelled to be part of something bigger, something that will help them make the world a better place. Always convey to your audience that they can ‘help change lives’. The power of empathy and need to help others is one major reason people are always ready to donate.

  1. Be Creative

Remember, an email is not your organisation’s annual report. It is not a letter or request or a short essay of your plans. The only purpose that your email serves is to motivate your community and prompt giving. You don’t have to share your stories in detail but more importantly provide a format that will lead your audience to click just a button to land on your website. So forget about formatting your email in the formal and boring style. Keep it fresh and innovative. You need to entice your audience and not bore them.

  1. Test and Learn

Test every factor related to likeability of your email campaign and use that data to improve in future. Make sure you get the most information out of the campaign. Readers’ preferences and response to specific promotion style should keenly be studied. Constantly research, change, test, calculate again and then change again. It takes time to reach perfect sync with your donor, so invest that time.

  1. Be thankful

Generosity of the donors is one thing that keeps a charity running for years. Philanthropy has greatly helped charities to function efficiently and perform its duties well. Though at its core it is altruistic, it would do no harm to send a thankful note to your donor. This not only generates goodwill but also keeps your supporters’ numbers intact for future.

Electronic mails count for almost one third of the total online fundraising today. Emails have proved to be the most efficient and cost-effective way to raise money for non-profits. The outreach of your brand value to the target audience is enormous and efficient, and the response rate is also quicker. Tapping into this medium can greatly increase your performance as a charitable organisation.

What Makes Givecentral Different From Other Fundraising Apps?

What Makes Givecentral Different From Other Fundraising  Apps?

As a non-profit organization you have three main objectives – raise funds, build lasting relationship with your donors  and do that efficiently. Our GiveCentral Go app provides lasting solutions for your nonprofit!

GiveCentral Go does more than fund collection. Using GiveCentral Go you can collect funds securely and efficiently, generate engagement and donation reports in one place.   GiveCentral uses technology to design innovative solutions that promote online giving for the non profit community.

GiveCentral Fundraising App

Why is GiveCentral App Unique?

On the one hand GiveCentral integrates accounting and communication tools in one convenient place, helping managers and administrators save precious time and effort.  On the other hand it makes it easy for donors to support a cause.

How GiveCentral App Works:

Our robust web-based giving tools lets donors like you contribute from anywhere, at anytime, without installing any software. You can make a one-time donation or recurring gifts, or just allocate funds for a chosen category. Payments can be made by all major credit cards or electronic checks and are secured using Secure Sockets Layer (SSL) encryption. Donors then receive emails confirming their transactions and can also view or save all information related to their payments. GiveCentral makes giving easy, convenient and quick.

Addressing the most pressing needs of administrators, GiveCentral consolidates all collection, fundraising and communication activities in one place, helping non profit organisations raise more money, in less time. From planning fundraising categories to generating reports, this donor management app helps get a lot done easily, including tracking payments that have been received or the ones that are delayed. Reducing paperwork and improving accounting and data management, GiveCentral makes life easier.

Both GiveCentral, our online donation tool, and GiveCentral Go, the mobile app and card reader, use our distinctive approach to accept electronic donations.

Customize It, Use It, Love It!

Compared to other donor management systems, GiveCentral has some of the most sophisticated capabilities. It enables non profit organisations to create a unique online presence through a customizable donation page on the GiveCentral website. This page can be designed to meet your organisation’s specific needs. Also, independent administrator accounts can be used to manage donor accounts, send out communication or make changes to fundraising events. Marketing materials like email templates, donor signup cards and more are available for free, along with ongoing technical support by phone, email and webinars. Our effort is to ensure long term sustainability of organisations like yours.

Mobile Friendly

GiveCentral Go is a mobile app and card reader that allows the processing of credit card and debit card transactions on mobile devices. It can be used with iPhone, iPad, iPod and Android devices, for both real-time as well as preauthorised  transactions. It eliminates the use of POS machines and the need to establish separate merchant accounts for each fundraiser, making fundraising a lot more convenient than before.

What makes GiveCentral a truly unique donor management app, is our unending effort to innovate and do better. Unlike most church apps, GiveCentral is continually evolving. Based on feedback from our clients, we keep improving it.

Our app also lets you learn. Our large resource base of blog posts, press releases, articles, webinars and videos help you stay informed, and efficient.

Do all your fundraising, in one

Easily set up giving categories online for a wide range of fundraising activities – from church collections to scholarship funds, from events and fees to merchandise sale.

Access an unmatched donor management system

Our sophisticated donor management system has features that other church apps are unable to match. From ease in setting up to building lasting relations, GiveCentral partners your journey every step of the way. Generate comprehensive reports, review real time analytics and use these to reach out effectively.

Communicate in new and exciting ways

From requesting donations to acknowledging donor gifts, reach out through customised email messages. Manage recipient lists and link back to your website or social media to keep your community engaged.

Ensure security and confidentiality

With GiveCentral, donor information is never compromised. Personal information is shared with no one other than the recipient organization. Credit card and bank account numbers remain confidential.

Our servers are protected, industry standards for online payment security are applied and information related to transactions is transmitted using Secure Sockets Layer (SSL) encryption.

While quarterly audits are performed by an independent third party to ensure the GiveCentral website meets PCI DSS requirements, internal audits are performed at least once every month.

If you are looking to enhance your fundraising, and work with more efficiency and less stress, GiveCentral is the right choice for you. It is a donor management system that is sophisticated yet easy to use. It is further differentiated from other church apps by having the lowest processing fees in the marketplace.

To take advantage of its superior features, all you have to do, is reach out to us.

Benefits of Giving To Charity and some positive effects of donating.

Benefits of Giving To Charity

In our busy lives, we hardly can find time to help others, even though we so much want to. The empathy of others plight is the great connection that we feel as humanity in whole. But given the fact that we are living such a fast-paced life that this connection we want to feel, takes a back-step. We can’t all volunteer for a charity or organize humanitarian efforts and a regular day, but what we can do instead is support a charity and give in whatever way we can so that they are enabled to do such tasks and dedicate time to making things better in the world.

Of all the things you can do besides volunteering work is to donate to a charity. Although this also can be restrained at some times as money can be too tight at home. But even with a situation like this, there is hardly any reason to turn your back on charitable giving. Because we often give away our money unconsciously, like asking a waiter to keep change after your meal because you don’t need loose change jingling in your pocket.

But when it comes to consciously donating the money we often think of a reason not to. Often excuses like, ‘oh my donation hardly matters for such a huge cause’ or something like ‘the charities are all scams and the money won’t go to the deserving’.

When giving to charities even small donations matter a lot. People are equally aware of the poverty and misery around the world, and some people genuinely feel sorry about it. But most think it is hardly in their power to bring any changes. When the truth is that they hold most of the power.

And I use ‘they’ because we often miss the bigger picture where a whole community comes together to help someone. A collective effort always means success. Looking at the efforts as individually someone’s alone might be discouraging for a person. But when we look at what is possible at the hand of a group of people or a mass of supporters, the task becomes less daunting.

Charitable giving is the only way to solve poverty. Intervening in a poor society in an effective way can help break the cycle of generating one poor generation after another by that society.  Helping a community by providing it with effective healthcare will also reduce any future downfall of society and economy. Medical aids can help in the growth of that community’s financial support. And when this happens, that community will become self-dependant. When giving in an effective charity your donation in accumulation directly correlates to the progress of the receiver not just for today but for generations to come.

But money is the last thing that unites us, what does is the empathy to help each other. Not only is it beneficial for the society as whole but also to each one of us at a personal level. Some positive effects of donating are as follows:-

Feeling of Bliss

In a controlled experiment done by the National Institutes of Health, where the test subject was asked to donate a portion of their salary in whatever way, whatever amount seemed fit and whenever they wanted to donate. With these open parameters, the participants donated at their will. But it was found that with every donation there was an increased activity in the pleasure center of the brain. It is surprising to realize, even by the participants who might have seen giving away their hard earned money away, as a negative thing. But when they realized that their donation was bringing smiles on the receiver’s face, when they realized their little loss is actually a big gain for someone else, their attitude towards the act of donation became positive.

Benefit for Others

You might live in a country or a place where hardships are relevantly smaller than the ones in lesser developed countries. While we can wait for the right charity to come along seeking our help for their cause, people who are in need of your support right at this moment. There won’t be a right time to donate (donate whenever it is possible) and there is no right amount to donate (donate whatever little you can). Your money will help someone and help them to help someone else in return. What we fail to realize is that our one act is just a part of the chain reaction that will create a better community and hence a better world.

Tax Exemptions

Speaking of personal benefits, your donation helps in reducing your taxes. When you file for the tax return every year just mentioning your IRS approved transactions of donation, done throughout the year will help in reducing the amount of your taxable income. This is really helpful as ultimately it will end up in you paying a lot less money in taxes than originally.

Giving is convenient

Donating to a charity is the easiest way to nurture your philanthropy activity.  Yes, you can go ahead and vouch for volunteering for any charitable organization, but with the fast paced world today it is hard to engage yourself in such activities. It can often deter people from helping out. What they don’t realize that donating is equally liberating feeling.

Building Purpose in Life

Often we think about what we are meant to do in our life. Most spend time earning and saving money to survive and live a life of content. But what we don’t pay attention to is our own desire to make a prominent effect in the world and find a purpose.

There are others who have the same feelings and when a charity brings these people to work for a cause, their shared belief in the cause and their humanitarian ideologies will inspire others also. Being able to make an impact with your efforts in the real world will give the desired meaning and purpose to life. The simple act of giving can anchor your life and give a new navigation to it.

Inspiring the Next Generation

Kids often learn from their parents. If you are thrifty your kid will be empathizing towards the need of others. This, in turn, will create a chain reaction of generations to come that won’t care to help anyone else and the world will end up in selfish hands. So do donate whenever it is possible and then let your kid know. Talking to your kid about how your little effort will help someone, will only inspire the next generation and the ones to come after, to care.

Creating a Circle of Motivated People

Sharing the success story of the charity which you support will increase your respect in the eyes of your friends and family. When you become an active part of social charity you not only become an inspiration for your peers but also create a circle of motivated and inspired people who will be encouraged to donate and give to charities.

Helping in any Measure Possible

You don’t need to be a millionaire and make substantial donations to be able to see changes that you want to influence. Remember even an ocean is made of only small drops of water. Your donation might be small but in a bigger perspective, it is an integral puzzle piece that makes the whole charity a success. Even a dollar that you donate can mean a day’s meal for a child in Africa. So the truth is you don’t need much to become someone’s hero.

Improving Your Own Respect for Money

Another good effect of donating on a regular basis is that you yourself get more careful about your finances. When you understand the little amount you donate is capable of initiating big changes and change someone’s life, you realize the value of money. And with time you steadily make a constant effort to be reasonable with your expenses.

So now you know how giving can elevate not just a society in general but also you. One of the best things you would ever do with your money is to give some of it to charity. The emotional value of donating is unparalleled. When you donate money, that money is no longer just a piece of paper. The one who receives it, for them it is a bag of rice or a blanket for cold weather. When you can see our money with that perspective, your meaning of giving will change for forever.

Even if the donating is blissful in a biblical sense, what really makes us happy is the understanding that when donating people on both ends, the one who donates and the one who receives the donation, both are equally benefited.

And this knowledge is the basis of the foundation of a prosperous world. By giving away we solidify our common welfare. A smaller donation has an equal effect as the bigger one. And when everyone realizes the success stories of the donation, our stories become an inspiration to one who hears, which ultimately creates a collective consciousness.

Easy Fundraising Ideas for 4th of July.

Easy Fundraising Ideas 4th July

Individual donors are the main source of charitable giving per the latest Giving USA Annual Report on philanthropy. To understand your donors, how to reach and engage them effectively as we approach the Independence Day we’ve put together some creative ways for you to consider. But before we get started let’s have a quick look at how the art of fundraising has changed and evolved over the years.

First mentions of fundraising are described in the Christian Bible and many other religions too. The focus has always been to connect the donor with the cause. Traditionally fundraising was done by people going door to door, or going around in the streets to raise funds. Fundraising events were also organized to raise money for institutions like churches, schools or charities. But in the new era, the new forms of fundraising are taking over the traditional face-to-face events. Since the introduction of the internet into our daily lives, fundraising has become effectively more efficient and easy now being done online too.

Holding fundraisers around a holiday has always been effective. 4th of July is probably the biggest event in the history of the United States. It is the largest national holiday and the best time for summer fun. Including the Independence Day celebration into your fundraising activity can help interact with your community and engage.

When it comes to your non-profit organization, the joys of the holidays and fundraising can go hand in hand. Leveraging the fact that schools are out and offices are closed and everyone is looking forward to socializing and having some fun, you can be the organizer of that excitement. Those very holiday activities can become your fundraising opportunity.

Here are some easy fundraising ideas to help you start planning your appeal:

Selling Flags

The patriotic feeling in the general population is high during the holiday. Lots of people want to show their patriotism by putting up flags at their homes. Your fundraising event can involve a flag sale. Small flags are easy to produce and sell in big numbers.

You can also arrange fun activities for kids to keep them and their parents engaged during the event. You can charge the parents a small fee for the activities, like painting your own flag. You can even turn it into a contest for greater engagement.

Flag Hoisting

This activity is for mostly the older folks, for the purpose of involving people from all age groups. There are many elderly folks who are good donors. These people usually can’t hoist a flag at their homes, on their own. A fundraising activity can be about asking volunteers to help them with putting up the U.S. flag in their homes and yards.

Flag raising can be very useful fundraising activity. It can be done on a subscription basis where a family can pay for the flag, where you can rent not only the flag but also necessary accessories. Right from the flag post to the ropes, you can ask for donations.  Training the volunteers in the proper procedure of flag raising is an additional community building opportunity that will pay-off in the long run. Not just for the 4th of July, the flag raising activity can be used all year round, like on Presidents Day, Flag Day, Memorial Day and Veterans Day. You can also charge the subscriber on yearly basis and make them members, and provide the service on the quarterly basis or whenever a holiday requires.

Community Run/Walk

With the weather nice and warm we all are looking forward to being outside. So why not organize a run / walk. Any kind of run or walking event done as a community will attract people in crowds. You can have a sponsored run that may attract considerable donations from sponsors.

Capitalizing on the number of people an event like this is likely to attract consider offering snacks and beverages for purchase that will go towards your charitable fund. Working with the neighborhood businesses for additional fundraising is yet another avenue for you to consider. Inviting local artisans to set up booths to sell their art will promote the image of your charity and attract more donations.

Private Fundraising

Independence Day evokes pride and can result in a exercise of special generosity among certain donors. Keep in mind this unique ‘giving spirit’ as you approach your top 5 donors. Special occasion community dinners or silent auctions will most likely appeal to your high-potential donors.

In Honour Of……

4th of July can be a great day to remember our fallen heroes. Local community heroes can inspire people to come forth and help your cause. Asking people to give in honor of Benjamin Franklin or in honor of Andrew Jackson, is just some examples. Reach out, speak to your community and great things can happen.

Fourth of July themed Party

A themed party can be another way to attract your donors. Everyone loves a good themed party. You can have independence punch/drink, flag goody bags, flag canopy, etc. You can either charge an entry fee for the party or arrange for a costume competition, where people will pay a minimal amount to enter the competition.

Film Screening

Put a fun spin on movie nights. You can host a public film screening of any patriotic film or any other which will be popular with your community. These screenings can be hosted in big public parks to lower the cost of arranging the event. You can also get in touch with a local business with a large warehouse or a space big enough, to provide a venue for your charity event. You can charge for tickets for the movie and as well for the popcorn and other snacks and beverages.

Benefit Concerts

Concerts are always fun and attract a wade demographic. So, consider arranging for a benefit concert. You can invite a few local performers, seek sponsorship from local businesses and make an ask. Staff and venue size are important considerations as you plan for an event like this.

A benefit concert has multiple sources of funds. Selling tickets for the concert, providing beverages and snacks and selling concert/charity-themed t-shirts and merchandise can help in generating revenue. You can also take the performance online and urge the online donors to donate through the online portals.

Event Promotions

Any idea you end up going with done correctly will be a good source of fundraising. Publicizing your event correctly is a major factor in the success of your effort.

Use social media advertising to let people know of your event. Social media helps you to reach thousands of people instantly and helps in sending them reminders for attendance and keeps them updated about any changes. Be sure to communicate the objective of your initiative. The more your community knows about you and your plans the more they will participate with true intention and open heart.

You have a variety of options to connect with individuals, raise funds and awareness about your organization and its mission during the holidays. At the end of the day fundraising is about connecting with your supporters, developing a long-term relationship to support your organization. So, wait no more. Plan your event and reach out to individuals!

Individual Giving Sets a New Record in 2016 Giving USA Study Reports

Americana sets  a new individual giving record in 2016, according to Giving USA Annual Report on Philanthropy released June 13, 2017.  It has been the fifth time in the history of their research that non-profits have experienced an increase in the amount of donors. With a major leap in individual donors, the amount of donation diverted to religion is also greater.

With 32% of the total donation amount gone to religious establishments, religious charities have become one of the major non-profits in America today. Last year alone donations made to religious institutions came up to almost a hundred and twenty-three billion dollars, which is an increase of 3% since last year. It’s is the highest amount ever in the history of this research, even with the inflation adjustment. It is the sixth consecutive year that the religious philanthropy has seen an increase. However, on a closer look, it isn’t as great as one would assume. In the five-year average growth in this category, it has been the slowest growth year in comparison to all other categories.

Screen Shot 2017-06-16 at 10.32.14 AM

Institutions coming in the religious category are congregations houses of worship, national religious entities, and missionary societies. But the drop in the average growth in the religious donations in these institutions are broadly based on two factors.

Related: Individual Giving On the Rise |  Charitable Giving Statistics 2017

Donor Behaviour

Memberships of churches and synagogues has seen an overall decline. The number of people who used to go to church weekly has also declined in the recent years. There are fewer people in the country who make a donation to their house of worship to strengthen their relationship with it.

Donation Accounting Methodology

Per the report findings, the major concern in general census is that the method of accounting in these religious institutions for religious giving is not as contemporary as it could be. The traditional method of bookkeeping and basic computation power might be making the donation management a bit exhausting task. The methodology for the accounting can be improved.

There are still some variations in the results of the report. For example, if a hospital foundation, even if it has religious affiliation, will still be counted in healthcare.

Giving USA Foundation has been investing resources to improve the approach of religious non-profits in attracting and maintaining its donors. If the current methodology of accounting is improved upon a lot more clear result can be procured.

In religious category total giving is spurred largely by individuals. For the start, the donor-receiver relationship matters more than just the numbers in the value of donations, and thus should be a priority concern.

Giving USA 2017: The Annual Report on Philanthropy was released to the public at 12:01 a.m. ET on Tuesday, June 13, 2017.

Individual Giving On the Rise | Charitable Giving Statistics 2017

Americans gave $390.05 billion setting a record in giving to various non-profits all across America, states Giving USA’s Annual Report on Philanthropy.
All donor types, except the bequest category, increased since last year. The total growth in charitable giving has increased 2.7 %, though many acknowledge it as a moderate growth. Even though there was a drop in mega gifts of more than $200 million, the collective donations by individual donors have gone up 3.9%. The smaller amounts still made it to be the majority of the donations and the individual donors made up to 72% of the donors.
According to the Giving USA Report, American philanthropy has seen its third consecutive year of growth. And with the increasing number of generous donors, there is only a positive growth in years to come.

Related: Individual Giving Sets a New Record in 2016 Giving USA Study Reports

The infographic below, created by The Giving USA, The Giving Institute illustrates the numbers and giving trends by sub sectors.

Giving-USA-2017-Infographic

About Giving USA.

Giving USA: The Annual Report on Philanthropy is the longest-running and most comprehensive report on charitable giving in the United States. The annual report of 2017 was released on 13th June.

GiveCentral Go – The best way to receive donations online.

When it comes to giving, distance and time shouldn’t matter.

We often hear from our community about the challenge of keeping up with donors and keeping them engaged. All that  while you are focusing on your mission. We heard you and have created GiveCentral Go – an app that helps make progress with your fundraising more efficiently will less stress.

With GiveCentral you can manage all your events and contributions with one tap on your device. Additionally you can connect with your donors instantly whenever they feel compelled to give, with great technology. The app allows you to receive donations for multiple locations wherever your event takes you, quickly and securely (details transferred via encrypted format) right from your iPhone, iPad or Android Phone.

The entire process takes less than a minute!  Just fire up the GiveCentral Go app, connect the reader via Bluetooth (smaller, sleeker device, with no wires), and accept donations on the spot.

Developed and designed by GiveCentral, the app integrates seamlessly with your GiveCentral Administrator and Donor account. This means:

      • You can now sign-up multiple users or pre-register with user card details
      • Search donor records on your app
      • Access automatically updated transactions records (against a donor, location or event) across all devices, real-time
      • Automatic deposits into your bank account
      • Automatic payment receipts sent to your clients
      • Cancel / Void payments before EOD

With no additional set-up required at your end, GiveCentral Go enables your payments to go mobile, just like your donors. So, let’s get started.

Download here       GiveCentral-Go-Android-App   iOS

5 tips to find, motivate and keep Volunteers for Easy Fundraising Events.

Tips to Easy Fundraising Events

Even with the best of charity, no fundraising event would survive without the involvement of several volunteers and this is also true for smaller non-profit organizations. Whether managing kiosks, welcoming participants, helping with assembly and dismantling, etc., their help is essential.

1 – Recruitment:

Finding the right volunteers can be a very difficult task. As a non-profit organization, it is essential to have interviews, or at least to plan a short meeting with each of the interested parties. Not all the services a volunteer offers must be taken …
First, make sure they understand your values ​​and goals, and then assess if they have the skills to do the tasks you ask.

You cannot be as selective as in an interview for an employee, but be convinced, from the start that you choose the right volunteers for successful fundraising events.

2 – The distribution of tasks:

Once you have found the right volunteers, you must now give them the right tasks. Begin by first learning how to know them, what are their motivations, what do they like in events, why do they want to give time for your event? By answering these questions, you can assign the right volunteer to the right task.

For example, do not entrust the task of monitoring a blocked street to someone who likes contact with the public, place them at the reception desk for they will be more motivated to give you better results.

3 – Information:

It is important to provide clear information to volunteers regarding fundraising events. Since they are not part of the organization during planning, they cannot know all the details. Event managers, in most cases are in direct contact with the participants, so they will be the first to be questioned by the participants.

Also, to make sure that everything goes smoothly, make sure that all volunteers can communicate with you, or a responsible person, at all times. You do not want them to make bad decisions with lack of information.

4 – Instructions:

On the day of the charity event, you must reserve time for a “briefing” with them. Have them arrive in advance and take the time to explain to them what to do. Provide instruction sheets that they can keep with them and refer to, if necessary.

Also ensure that all volunteers know the tasks of other volunteers during the course of fundraising events. In cases where some volunteers do not turn up, you can replace them with another who already know what to do.

5 – Meals, expenses and rewards:

It is absolutely necessary to reserve a budget item for volunteers at fundraising events. Although they do not expect to be paid, they do not expect to have to spend either.

If they have to eat, you have to provide the meal. Make prior agreements with your caterer or find a sponsorship.

Same thing applies for traveling. If they have to use their own cars to travel a long distance, make sure to at least pay for the gasoline.

And finally, think about rewarding them. It’s not mandatory that it’s expensive, only a little something that will prove you appreciate their involvement. For example, if you have promotional items (sweaters, caps, etc.) to the effigy of your event, book in a few for them. You can also offer them a discount at one of your sponsors, a gift card, etc.
Certainly, although it is essential, the management of volunteers is not an easy task. However, by applying these tips, your experience will be more enjoyable and if your event is recurring, you will have less and less difficulty finding, motivating and keeping your volunteers.

Peer to Peer fundraising – an introduction for non-profit organizations.

peer to peer fundraising

The growing ease with which we can share information has created the feeling of being connected with the rest of the world. Social media and other such technologies allow us to influence without undue difficulty the decisions made by our peers and colleagues, whether in relation to the food they eat, the clothes they wear or the organizations they support.

Given the explosion of technology, the growing popularity of peer to peer fundraising in recent years is hardly surprising.

Of all donors, 81% say they have no problem getting themselves approached for a donation by a friend: in comparison, 69% find it acceptable to mail.

Almost all donors have already responded to a request from a peer: 84% of donors say they have given at least once for a friend’s cause in the last year.

Young donors are ready to raise funds for you: 51% of Generation Y donors and 49% of Generation X donors say they raised funds for a charitable cause or non-profit organization in the 12 months prior to the survey (Compared with only 36% of the baby boomers and 25% of the silent generation).

What is peer to peer fundraising?

Peer to peer fundraising is “a way of encouraging supporters of a cause to solicit members of their network of family, friends, colleagues and others.” In addition, fundraising has been individualized, enabling supporters to choose almost any activity they like to attract the attention and support of their peers.

The three main arguments for a non-profit organization to organize peer fundraising campaigns are:

  1. The activities at the centre of these campaigns are likely to encourage people, who would otherwise remain isolated, to engage actively with a specific group.
  2. They allow people who do not have the means (but who are passionate about a cause and want to make a contribution) to raise large sums of money.
  3. They are very popular with Generation Y and have the best online donation rate compared to other forms of fundraising.

The Test of Reality: The Challenges of Peer Fundraising

One of the primary concerns with peer-to-peer fundraising is its potential for retaining new donors. Charities and non-profit organizations have not yet succeeded in transforming people who have given a friend as part of a peer-to-peer fundraiser as a direct supporter of their cause.

Often these people are motivated by the relationship they have with the participant rather than the organization or cause in question. In the study published by Blackbaud in 2013, it can be seen that only 6% of donors to a peer-to-peer fundraising campaign have donated to support the charity. More people (24%) gave support to the campaigner and 65% gave for both reasons.

The key to success: what you need to succeed

Because peer-to-peer fundraising attracts a host of new people to your organization, it represents a tremendous opportunity to convert these people into as many new direct donors.

In addition to segmenting your donor communications social media becomes an important tool. Let your supporters integrate social media into their own fundraising campaign as easily as possible. If, for example, the person can post calls to donations on his or her Facebook or Twitter account, they can seek support from people they do not communicate with via e-mail or in person. To get started with a Facebook page for your non-profit or cause read more here.

More and more charitable and non-profit organizations are launching peer-to-peer fundraising campaigns, and it’s hard not to be impressed by the scale of some events. What ultimately counts is the same criterion as for any other fundraising effort: It has to be well organized and you have to create an emotional connection with the participants.”

 

Donor Management: Tools to Segment & Personalize Mailing List

givecentral donor management tools

In the family of donor management tools that non-profit associations should use, the most important one would enable “personalized communication” based on the “segmentation” of its audience.

Each customer is unique, so why would you want reach them with the single approach?

It is a question of not sending a single letter to tens or hundreds of people who have little in common – It is a matter of grouping its recipient donors and personalizing its message for each group (the individualization of the message being the most advanced level).

One of the oldest and best techniques for segmenting a database is the RFM (Recency, Frequency, and Amount) analysis. RFM analysis is simple because it does not require complex statistical analysis or detailed demographic profiles.

If non-profit associations have their donor’s giving history in their database, then they can do an RFM analysis. This analysis is said to be a powerful donor management tool because it brings together three of the best indicators of a donor’s interest in the cause.

In other words they can be classified in the following five groups:

  1. New donors (have just made their first donation)
  2. (Less than one year old)
  3. Old donors (have given before a year)
  4. Regular donors (those who give regularly, for example by monthly contributors)
  5. The donors by giving levels (those who give via a group, once a certain threshold is reached)

Other popular methods of segmentation non-profit associations can use are:

Segmentation by Geographic territories

E-mail delivery by geographic location can provide you with a significant advantage. Spending time segmenting your donors by region, department or city can help you personalize your events and appeals for these donors.

Segmentation by Age/Sex

Email marketing can also be tailored to the age and gender of your donors. The tone of the content, the images used, and even the kind of charity events themselves, can give better results if they target a more specific audience. By establishing alternative advertising methods based on these two demographic criteria, companies can attract a wider audience without too much effort.