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Individual Giving Sets a New Record in 2016 Giving USA Study Reports

Americana sets  a new individual giving record in 2016, according to Giving USA Annual Report on Philanthropy released June 13, 2017.  It has been the fifth time in the history of their research that non-profits have experienced an increase in the amount of donors. With a major leap in individual donors, the amount of donation diverted to religion is also greater.

With 32% of the total donation amount gone to religious establishments, religious charities have become one of the major non-profits in America today. Last year alone donations made to religious institutions came up to almost a hundred and twenty-three billion dollars, which is an increase of 3% since last year. It’s is the highest amount ever in the history of this research, even with the inflation adjustment. It is the sixth consecutive year that the religious philanthropy has seen an increase. However, on a closer look, it isn’t as great as one would assume. In the five-year average growth in this category, it has been the slowest growth year in comparison to all other categories.

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Institutions coming in the religious category are congregations houses of worship, national religious entities, and missionary societies. But the drop in the average growth in the religious donations in these institutions are broadly based on two factors.

Related: Individual Giving On the Rise |  Charitable Giving Statistics 2017

Donor Behaviour

Memberships of churches and synagogues has seen an overall decline. The number of people who used to go to church weekly has also declined in the recent years. There are fewer people in the country who make a donation to their house of worship to strengthen their relationship with it.

Donation Accounting Methodology

Per the report findings, the major concern in general census is that the method of accounting in these religious institutions for religious giving is not as contemporary as it could be. The traditional method of bookkeeping and basic computation power might be making the donation management a bit exhausting task. The methodology for the accounting can be improved.

There are still some variations in the results of the report. For example, if a hospital foundation, even if it has religious affiliation, will still be counted in healthcare.

Giving USA Foundation has been investing resources to improve the approach of religious non-profits in attracting and maintaining its donors. If the current methodology of accounting is improved upon a lot more clear result can be procured.

In religious category total giving is spurred largely by individuals. For the start, the donor-receiver relationship matters more than just the numbers in the value of donations, and thus should be a priority concern.

Giving USA 2017: The Annual Report on Philanthropy was released to the public at 12:01 a.m. ET on Tuesday, June 13, 2017.

Individual Giving On the Rise | Charitable Giving Statistics 2017

Americans gave $390.05 billion setting a record in giving to various non-profits all across America, states Giving USA’s Annual Report on Philanthropy.
All donor types, except the bequest category, increased since last year. The total growth in charitable giving has increased 2.7 %, though many acknowledge it as a moderate growth. Even though there was a drop in mega gifts of more than $200 million, the collective donations by individual donors have gone up 3.9%. The smaller amounts still made it to be the majority of the donations and the individual donors made up to 72% of the donors.
According to the Giving USA Report, American philanthropy has seen its third consecutive year of growth. And with the increasing number of generous donors, there is only a positive growth in years to come.

Related: Individual Giving Sets a New Record in 2016 Giving USA Study Reports

The infographic below, created by The Giving USA, The Giving Institute illustrates the numbers and giving trends by sub sectors.

Giving-USA-2017-Infographic

About Giving USA.

Giving USA: The Annual Report on Philanthropy is the longest-running and most comprehensive report on charitable giving in the United States. The annual report of 2017 was released on 13th June.

GiveCentral Go – The best way to receive donations online.

When it comes to giving, distance and time shouldn’t matter.

We often hear from our community about the challenge of keeping up with donors and keeping them engaged. All that  while you are focusing on your mission. We heard you and have created GiveCentral Go – an app that helps make progress with your fundraising more efficiently will less stress.

With GiveCentral you can manage all your events and contributions with one tap on your device. Additionally you can connect with your donors instantly whenever they feel compelled to give, with great technology. The app allows you to receive donations for multiple locations wherever your event takes you, quickly and securely (details transferred via encrypted format) right from your iPhone, iPad or Android Phone.

The entire process takes less than a minute!  Just fire up the GiveCentral Go app, connect the reader via Bluetooth (smaller, sleeker device, with no wires), and accept donations on the spot.

Developed and designed by GiveCentral, the card integrates seamlessly with your GiveCentral Administrator and Donor account. This means:

      • You can now sign-up multiple users or pre-register with user card details
      • Search donor records on your app
      • Access automatically updated transactions records (against a donor, location or event) across all devices, real-time
      • Automatic deposits into your bank account
      • Automatic payment receipts sent to your clients
      • Cancel / Void payments before EOD

With no additional set-up required at your end, GiveCentral Go enables your payments to go mobile, just like your donors. So, let’s get started.

Download here       GiveCentral-Go-Android-App   iOS

5 tips to find, motivate and keep Volunteers for Easy Fundraising Events.

Group of kids school volunteer charity environment

Even with the best of charity, no fundraising event would survive without the involvement of several volunteers and this is also true for smaller non-profit organizations. Whether managing kiosks, welcoming participants, helping with assembly and dismantling, etc., their help is essential.

1 – Recruitment:

Finding the right volunteers can be a very difficult task. As a non-profit organization, it is essential to have interviews, or at least to plan a short meeting with each of the interested parties. Not all the services a volunteer offers must be taken …
First, make sure they understand your values ​​and goals, and then assess if they have the skills to do the tasks you ask.

You cannot be as selective as in an interview for an employee, but be convinced, from the start that you choose the right volunteers for successful fundraising events.

2 – The distribution of tasks:

Once you have found the right volunteers, you must now give them the right tasks. Begin by first learning how to know them, what are their motivations, what do they like in events, why do they want to give time for your event? By answering these questions, you can assign the right volunteer to the right task.

For example, do not entrust the task of monitoring a blocked street to someone who likes contact with the public, place them at the reception desk for they will be more motivated to give you better results.

3 – Information:

It is important to provide clear information to volunteers regarding fundraising events. Since they are not part of the organization during planning, they cannot know all the details. Event managers, in most cases are in direct contact with the participants, so they will be the first to be questioned by the participants.

Also, to make sure that everything goes smoothly, make sure that all volunteers can communicate with you, or a responsible person, at all times. You do not want them to make bad decisions with lack of information.

4 – Instructions:

On the day of the charity event, you must reserve time for a “briefing” with them. Have them arrive in advance and take the time to explain to them what to do. Provide instruction sheets that they can keep with them and refer to, if necessary.

Also ensure that all volunteers know the tasks of other volunteers during the course of fundraising events. In cases where some volunteers do not turn up, you can replace them with another who already know what to do.

5 – Meals, expenses and rewards:

It is absolutely necessary to reserve a budget item for volunteers at fundraising events. Although they do not expect to be paid, they do not expect to have to spend either.

If they have to eat, you have to provide the meal. Make prior agreements with your caterer or find a sponsorship.

Same thing applies for traveling. If they have to use their own cars to travel a long distance, make sure to at least pay for the gasoline.

And finally, think about rewarding them. It’s not mandatory that it’s expensive, only a little something that will prove you appreciate their involvement. For example, if you have promotional items (sweaters, caps, etc.) to the effigy of your event, book in a few for them. You can also offer them a discount at one of your sponsors, a gift card, etc.
Certainly, although it is essential, the management of volunteers is not an easy task. However, by applying these tips, your experience will be more enjoyable and if your event is recurring, you will have less and less difficulty finding, motivating and keeping your volunteers.

Peer to Peer fundraising – an introduction for non-profit organizations.

Multiethnic group of young people putting their hands on top of each other. Close up image of young students making a stack of hands.

The growing ease with which we can share information has created the feeling of being connected with the rest of the world. Social media and other such technologies allow us to influence without undue difficulty the decisions made by our peers and colleagues, whether in relation to the food they eat, the clothes they wear or the organizations they support.

Given the explosion of technology, the growing popularity of peer to peer fundraising in recent years is hardly surprising.

Of all donors, 81% say they have no problem getting themselves approached for a donation by a friend: in comparison, 69% find it acceptable to mail.

Almost all donors have already responded to a request from a peer: 84% of donors say they have given at least once for a friend’s cause in the last year.

Young donors are ready to raise funds for you: 51% of Generation Y donors and 49% of Generation X donors say they raised funds for a charitable cause or non-profit organization in the 12 months prior to the survey (Compared with only 36% of the baby boomers and 25% of the silent generation).

What is peer to peer fundraising?

Peer to peer fundraising is “a way of encouraging supporters of a cause to solicit members of their network of family, friends, colleagues and others.” In addition, fundraising has been individualized, enabling supporters to choose almost any activity they like to attract the attention and support of their peers.

The three main arguments for a non-profit organization to organize peer fundraising campaigns are:

  1. The activities at the centre of these campaigns are likely to encourage people, who would otherwise remain isolated, to engage actively with a specific group.
  2. They allow people who do not have the means (but who are passionate about a cause and want to make a contribution) to raise large sums of money.
  3. They are very popular with Generation Y and have the best online donation rate compared to other forms of fundraising.

The Test of Reality: The Challenges of Peer Fundraising

One of the primary concerns with peer-to-peer fundraising is its potential for retaining new donors. Charities and non-profit organizations have not yet succeeded in transforming people who have given a friend as part of a peer-to-peer fundraiser as a direct supporter of their cause.

Often these people are motivated by the relationship they have with the participant rather than the organization or cause in question. In the study published by Blackbaud in 2013, it can be seen that only 6% of donors to a peer-to-peer fundraising campaign have donated to support the charity. More people (24%) gave support to the campaigner and 65% gave for both reasons.

The key to success: what you need to succeed

Because peer-to-peer fundraising attracts a host of new people to your organization, it represents a tremendous opportunity to convert these people into as many new direct donors.

In addition to segmenting your donor communications social media becomes an important tool. Let your supporters integrate social media into their own fundraising campaign as easily as possible. If, for example, the person can post calls to donations on his or her Facebook or Twitter account, they can seek support from people they do not communicate with via e-mail or in person. To get started with a Facebook page for your non-profit or cause read more here.

More and more charitable and non-profit organizations are launching peer-to-peer fundraising campaigns, and it’s hard not to be impressed by the scale of some events. What ultimately counts is the same criterion as for any other fundraising effort: It has to be well organized and you have to create an emotional connection with the participants.”

 

Donor Management: Tools to Segment & Personalize Mailing List

In the family of donor management tools that non-profit associations should use, the most important one would enable “personalized communication” based on the “segmentation” of its audience.

Each customer is unique, so why would you want reach them with the single approach?

It is a question of not sending a single letter to tens or hundreds of people who have little in common – It is a matter of grouping its recipient donors and personalizing its message for each group (the individualization of the message being the most advanced level).

One of the oldest and best techniques for segmenting a database is the RFM (Recency, Frequency, and Amount) analysis. RFM analysis is simple because it does not require complex statistical analysis or detailed demographic profiles.

If non-profit associations have their donor’s giving history in their database, then they can do an RFM analysis. This analysis is said to be a powerful donor management tool because it brings together three of the best indicators of a donor’s interest in the cause.

In other words they can be classified in the following five groups:

  1. New donors (have just made their first donation)
  2. (Less than one year old)
  3. Old donors (have given before a year)
  4. Regular donors (those who give regularly, for example by monthly contributors)
  5. The donors by giving levels (those who give via a group, once a certain threshold is reached)

Other popular methods of segmentation non-profit associations can use are:

Segmentation by Geographic territories

E-mail delivery by geographic location can provide you with a significant advantage. Spending time segmenting your donors by region, department or city can help you personalize your events and appeals for these donors.

Segmentation by Age/Sex

Email marketing can also be tailored to the age and gender of your donors. The tone of the content, the images used, and even the kind of charity events themselves, can give better results if they target a more specific audience. By establishing alternative advertising methods based on these two demographic criteria, companies can attract a wider audience without too much effort.

Non-Profit Communications: 4 Steps to Creating a Social Media Content Strategy.

Blue bird on speech bubble

Creating a non-profit communication strategy on social media is never easy. Generally with relatively small funds, non-profit organizations struggle even harder in this exercise. So we decided to set up this short guide with 4 steps to help you orient your strategy while preserving your wallet at best. These few tips will help you improve your visibility and the weight of your website on the World Wide Web. The goal of this non-profit communication strategy is to stir the crowds and raise more funds to carry out your activities.

1.    Know your audience

It is important to know who you are addressing.Which age group is most sensitive to your cause?What are the interests of your audience?Adapt your content accordingly: Experiment, take risks!Note that while this year has seen the growth of smartphones (207.1 million in the US in 2016), 2017 will only amplify the trend.Perhaps you could orient your strategy towards new platforms?For example, WWF recently used Snapchat and its famous countdown to defend the urgency of protecting species threatened by human activities.

2.    Build strategic partnerships

Make sure that people talk about you. Contact bloggers, journalists and other influencers to talk about your cause! Why not ask celebrities to lend you their voice? You can also take advantage of Corporate Social Responsibility (CSR). CSR is a “concept in which companies integrate social, environmental and economic concerns in their activities and in their interactions with their stakeholders on a voluntary basis”. A 50/50 situation that allows you to benefit from an expanded network and gives your partner the status of defender while allowing him to meet the standards of CSR is a great non-profit communication strategy to instantly reach target audience.

3.    Create a Buzz around your cause

You do not have an unlimited budget? It does not matter. It is always possible to create a buzz with good ideas when one is well informed. Social Media audience tend to react better with content that is either shocking or funny. Unicef ​​Sweden decided to shock its audience in April 2013 by launching a campaign entitled “LIKES DO NOT SAVE LIVES”. A smart campaign smartly conducted for guaranteed success.

A good non-profit communications campaign cannot be improvised. Study the trends and discover the conversations and interests of internet users to strike the right chord. In order to save time and maximize your efficiency, do not hesitate to use a good monitoring tool or donor management tool. You will have the keys to master the core of your social media communication strategy with insights gained on donor behaviour.

4.    Reward the Commitment

Last but not least, listen to the reactions that your engagement brings.The era 2.0 is also an era of reputation.By becoming a recognized organization, you become an influential voice.A simple thank you, personified and addressed directly to the internet users who interact with you means a lot.That said, you will also attract the engagement of your interlocutors, offering a little more visibility to your organization.

The goal of this guide, a better non-profit communication strategy for social media is to help you multiply the commitment to your organization.Target your audience, build quality partnerships, produce content that can be shared virally, and reward users who interact with you.

 

Market research survey for non profit associations, feedback mechanism for donor managers

Market Research for your Non-Profit Association~the 7 Golden Rules.

Before you start a major marketing campaign for your non-profit association or plan to introduce a new product or service, you need to be sure that your donors want what you are offering. Imagine working hard on a new service for months only to find out that your audience just isn’t ready for it!

Research surveys can help you find the interests of your community, provide a thorough understanding of your existing business and also help explore new opportunities in the marketplace.

Conducting a survey however, can be more difficult than it seems. At least for quality results.

Here are some tips from us at GiveCentral to help you get started.

Set up a survey to probe your non-profit association’s community with these 7 golden rules.

1.     Before getting started ask yourself

The survey must be specific to a target because its nature and the conclusions to be drawn will depend greatly on the target. You can survey your volunteers or employees to make improvements within the organization.

You can also know the satisfaction of your donors and the prospects of their growth.

  • What question are you trying to answer?

Write the problem to which this survey responds. Poll Rule: A survey always answers a question.

2.       How to structure it?

Some tips to increase your response rate:

  • Choose your non-profit survey title and subtitle
  • Consider adding a description where you set the context, explain the issues involved in the survey and why it is important that they complete the survey
  • Give an end date to the survey, and put it forward so as to avoid procrastination. It’s now or never!
  • Start with broad questions and get into the details as you go.

3.      What kind of questions to ask?

Questions should be short. Between 5 and 15 words. The respondent does not want to spend too much time taking questions. Answering your survey should be easy and quick.

Questions must be clear. Use simple and appropriate vocabulary. Even if the questionnaire is aimed at professionals, avoid the use of jargons.

Questions must be relevant. Stick to a subject. The respondent must understand why you are asking a particular question.

Also be careful not to ask personal questions. Even if your survey is anonymous, you would lose in response rate.

4.     What kind of survey response options to use?

There are two formats you can choose from- structured (where the respondent is allowed to select a response from pre-existing choices) or unstructured (open-ended) response formats.

While the structured formats are used for greater efficiency and ease, the unstructured survey response formats are a more popular choice for qualitative research.

Some advantages and disadvantages of the most frequently used survey formats for market research are:

Single choice closed question

+ Fast and simple

– Limit

Closed multiple choice question

+ More open but still easy to strip

– Some proposals are sometimes chosen without real conviction

Ranking

+ Allows accurate comparisons and results

– Difficult to put in place

Open question

+ Leave a Reply

– Long to answer: may scare the respondent (be sure to leave the answer optional)

– Little response rate

– Long to strip

5.      Who will be your target audience?

Sample and population

  • The population is the number of people who make up the group you want to interview.

For example, if you want to better understand the behaviour of your donors, your population is the number of donors your non-profit association has: 150 for example.

  • The sample is the number of people in this population who responded to your survey.

You send your survey by email to your 150 donors. Only 50 respond: this is the size of your sample.

How large should my sample be compared to my population?

The table below shows you the size of the sample you need to get meaningful results.

Market Research for your Non-Profit Association- the 7 golden rules

 

 

 

 

 

 

 

 

 

Source: https://www.surveymonkey.com/mp/sample-size/

Thus, it can be seen that the larger the size of the population, the less the proportion of respondents to be interviewed.

When is a sample representative of my population?

A margin of error of 5% and a confidence level of 95% according to the sample size shown above guarantees good reliability and very significant results.

6.     How to administer the non-profit survey?

There are multiple ways to administer a survey depending on the size of the population and the number of questions you may wish to ask. Each method has its pros and cons.

Face to face:

+ Helps if the questionnaire is complex / long

+ High response rate

– Costly and long

– Long analysis

By email:

Send a questionnaire + a cover letter + return envelope or propose a return by hand

+ Accessible to all: can reach all our members without exception

– Low response rate

– Expensive

– Long analysis

Online survey:

Put your non-profit online survey on the website, and send an invitation to reply by email. You can use solutions like Google Form, Survey Monkey and GiveCentral’s donor management system.

+ Automatic scoring

+ Anonymity of responses if desired

+ Allows some tools to have a graphical view of the results

– Need to have internet to answer: discriminating (less and less however)

The people who respond to the surveys must be randomly selected if our population is to be represented. Be careful, therefore, that administering your online survey does not distort the results. There is a risk of missing out on the representation of elderly people without internet access, those who rarely consult their emails or rarely visit your website.

7.     What to do with the results?

The analysis of the results is an essential step.

The results must make it possible to answer your initial questions and put in place concrete actions.

Be sure to remain objective in your analysis, because some answers can be misinterpreted. To remedy this, you can work with several hypothesis.

It is important to communicate the results of your non-profit survey to the community.

People who have taken time to answer your questionnaire will be delighted to have this information. Your non-profit association can use various communication tools such as, the website, monthly newsletter or email.

Motivational concept image of a hand holding marker and write We Want To Hear From You isolated on white

GiveCentral Launches Predictions for Nonprofit Giving Survey

As a leading online giving provider, GiveCentral is committed to advancing industry research to help identify and understand emerging trends and challenges in the nonprofit community.  As such, bi-annually, we conduct a national nonprofit giving survey for professionals to gain insights on the state of giving.

We’ve launched the much-anticipated 2017 Predictions for Nonprofit Giving survey and would like to hear your opinions and insights.  As leaders in the nonprofit fundraising industry, we know you have your fingers on the pulse of giving trends. From giving preferences and levels to the increasing role technology plays in donations, your thoughts and feedback matter.  Would you help us by taking a quick survey?  

Click here to take the survey

With your help, the third edition of the GiveCentral Predictions for Nonprofit Giving Survey Report will once again reveal valuable insights on the state of giving while offering practical advice and best practice suggestions to ensure your ongoing fundraising success.  

Thank you for playing a role in this important initiative.  All survey participants will receive a copy of the final report.  Your time and participation are much appreciated.

Here’s to a successful 2017!

charitable giving by religion

The #GivingTuesday Countdown

#GivingTuesday

– the global philanthropic movement celebrating and encouraging a national day of charitable giving – is one week away.  How are you celebrating it this year?  

Ideally, your planning is in the final “finishing touches” stage with your communications ready to roll and your online/mobile giving site ready to accept donations.  For some, however, we know that despite the best intentions your #GivingTuesday plans may still be in the works.  

With that in mind, we developed this quick-and-easy last minute #GivingTuesday Checklist to help you capitalize on this big day of giving and pull together a successful #GivingTuesday campaign:

  • Determine Your Campaign Theme and Goal

The first step is to figure out what you are raising money for and how much you aim to raise.  To make things easy, if you already have a holiday or end-of-year campaign in place, simply tie #GivingTuesday to that campaign.  It’s a great way to bolster the campaign and increase support.

If not, create a specific campaign goal that will resonate with your supporters.  Donors want to know what their donations support so be specific – i.e. raising $50,000 for a scholarship fund or $10,000 for sprucing up a local family shelter.  You may even want to consider taking a menu approach:  allowing donors to direct funds to multiple ongoing projects you  support.  

  • Craft Your Communications.

Compelling communications are the backbone of your #GivingTuesday fundraising campaign.  Donors are more likely to give if they know how their dollars help.  Be sure to craft stories that demonstrate the impact donations have on your campaign.  Use strong visuals to help bring your story to life and be sure to make it easy to give by including a link to your online giving page in every communication.  Your communications need to inspire and breakthrough the clutter of the day.  

Time won’t allow for a full donation page overhaul, but at the very least make sure your donation page references your #GivingTuesday effort and the donation options mirror your campaign.  And, be sure to add the highly recognizable #GivingTuesday logo to your page.   

  • Get Social

#GivingTuesday expertly leverages social media to encourage giving.  Be sure you create social content that is not only compelling but easily sharable.  Invite your supporters to share your story – and link!  

You can still make the most of #GivingTuesday but you have to act fast!  Happy fundraising.