Donations are the support system that takes a non-profit to a successful accomplishment. It now matters how big or small your mission campaign is, with the support of the right number of donors and the right amount donations any non-profit can achieve its goals. So if foremost important as to how to get donations for your mission and what are the best methods to market you and your organization to be able to collect both the funds and a solid support group.
Few tips on how to get donations and market your non-profit:-
Great content and stories
When interacting with an online audience it is necessary it remember that they haven’t seen or met you. In fact, some of them might also not have heard about you. To attract these potential donors it’s essential to draw them with your previous success stories, lives that you helped change. Show the impact you made in the most inspiring way possible and people will readily donate to your cause.
The ‘everyone is doing it’ mentality sometimes can help creating the chain reaction of support. Encourage donors to publish and share the donation they made to social media to boost your followers. Claiming their support on the social media and their testimonial will help build faith in your band as well as allow people to become part of the bigger movement by donating to your cause. It’s a win-win situation at both ends.
Make online donation easy
Not only should the donor be able to use your portal with any kind of payment method he wishes to use i.e. debit card payment, credit card payment, PayPal etc. You won’t want your potential donors to get frustrated trying to donate. Also, keep the online transaction neat any easy to understand. It will make the donors more willing to donate at any time they want.
Show the impact of their donation
Directly relating a person’s donation to the mission he is supporting help encourage the person to donate more. For example, if you donation link says ‘your $1 will help bring clean water to drought-stricken homes in India’ the person will realize the importance of his money. Often people don’t donate thinking about the huge sum required to make any change in the world and think their measly donation won’t matter. In this way, you can show they matter and encourage them to donate.
Make online donation more accessible
Making the donation from the computer screen or from a tablet or even from a mobile phone, until and unless all these devices support your payment portal you might find it hard to make people donate. An online portal compatible with all of these devices will encourage more donors to donate. Not only that, having the donation capability on a mobile phone will let the donor donate from anywhere at any time.
Your fundraising doesn’t end. You will still need to make it happen the next year. And while you might be making plans to pursue new potential donors keep in mind that it is only possible if your current support group still sticks with you till next year. Be generous in thanking them for their support. An online post of their contribution and their help on any social media platform will not only make the donors happy but will also act as a marketing strategy for your next fundraiser.
These tips will help you fire up your fundraisers. You can also concentrate on refreshing your donation strategy and approach your fundraising goals creatively and more effectively. Your online presence opens your campaign to a much wider audience and thus a greater chance of success. So try making an impact with your online campaign strategies.