YouTube, as a social media, is an incredible tool. Every minute, 100 hours of video are posted on the site. (Source)
It is also the second largest search engine in the world. This implies that your video can easily get lost in the huge YouTube galaxy, but fortunately there are some simple and effective ways to increase YouTube traffic to your videos.
1) Fix yourself a target and a goal
Even before creating your video, it is important to think about your goal and determine what issues are related to your nonprofit, what cause or campaign you want to promote online or services, and how to respond to them in video in the best way possible.
2) Change the name of your video file
Once you have your video, it is imperative to change its name to help search engines find it. Match it to the supposed keyword you think your audience will type on YouTube. The identification of your fundraising video file is much less likely if it is named “V001_009_avi.mp4” rather than “How-to-get-more-views-on-youtube.mp4” …
3) Make a good first impression
The thumbnail image associated with each of your videos is more important than you might think! It is the first thing people see when they research, so it must be worth the effort to click on it. In other words, it must be attractive and engaging.
Click on the video manager to set your thumbnail as shown below. By default YouTube provides you with 3 thumbnail options from your video. If they do not capture the essence of your video, feel free to create a custom version and upload.
4) The title of your video
The title is one of the most important elements when creating a reference for a video. Your title must be clear and precise – you will be able to say more in the description of your video. It is really important that your title intrigues people but for better search results, it a good practice to include your main keyword in the title.
5) Description of your video
Your description must include your main keyword + your secondary keywords (between 5 and 10 depending on the length of your description). Write a relevant summary of the content of your video in at least 250 words. Feel free to insert a link to your Youtube playlist, to your social networks, as well as to your nonprofit website.
As for writing your description, remember that the content of the description is truncated in the first two lines, so before your audience clicks to read everything, indicate the most important element first, or the one that will always be visible!
6) Add tags (tags / keywords) to your video
It is fundamental to “tag” your videos with relevant keywords, both to bring visitors and for the search engines. This will make it easier for people to go to your videos. These tags tell YouTube what your video will be about.
The title, description and keywords for your video can be edited using the Info & Settings tab under your video manager as shown below.
7) Pay attention to the comments
Engage with your audience. Take time to read the comments on your channel, your videos, and reply. Try to get feedback, do not hesitate to ask questions to your audience, either directly in the video or through the annotations.
8) Create playlists
Create playlists of your videos instead of having separate sets of videos. Start with your most popular videos, or your most recent videos that can interest your donors, and make a playlist mixing recent and old videos. Start by creating a playlist of the name of your targeted query / keyword.
9) Use annotations
Annotations are clickable fields that overlay videos. Their goal is to improve user engagement, by posting information, comments, additional links or calls to action. They also offer the opportunity to improve the SEO of videos.
Without the use of additional resources, these are small things that can lead to a great result with your non-profit content marketing efforts. And these tricks work. Just try them and see the results. And for your videos, what tricks and techniques do you use?