Skip to main content
Ice Bucket Challenge

A Wonderful Success – The ALS Ice Bucket Challenge

Do you remember the phenomenally successful viral ALS Ice Bucket Challenge from two years ago?  The viral, crowdsourced fundraising campaign – which, according to the national chapter of the ALS Association, raised an astonishing $115 million during a six week period – is a newsmaker once again.

Researchers – funded by the ALS Association, through ALS Ice Bucket Challenge donations –  have identified a gene that contributes to ALS.  According to the national organization it’s the third research breakthrough made possible from the fundraising success of the Ice Bucket Challenge.

When more than 17 million ALS Ice Challenge Bucket videos flooded Facebook the summer of 2014 participants were not only having fun.  They – along with the 440 million people who viewed the videos 10 billion times – knew participating would make a difference in the important work of the ALS Association (the only national non profit fighting Lou Gehrig’s Disease on every front).  How wonderful such positive outcomes came so fast!

This August, the ALS Association is building on the success of the Ice Bucket Challenge, seeking to raise awareness and funds to finish what the ALS Ice Bucket Challenge started in 2014: an end to ALS. The new campaign, called Every Drop Adds Up, pays homage to the Ice Bucket Challenge, visually emphasizes the now iconic “bucket,” and builds on the idea that when people come together they can make big, impossible things happen.

It’s a great example of building on fundraising successes and keeping the momentum around and commitment to a cause moving forward!  What lessons can your organization learn?

Patrick Coleman

Patrick Coleman is the president and CEO of GiveCentral. He has spoken nationally on topics of negotiations, strategic sourcing and operations management, and is a strong advocate for the disadvantaged in the community. He has served as board president for the United Way of Elk Grove Village and as a member of both Talkline/Kidsline and Public Action to Deliver Shelter (PADS) Boards. His diverse educational pursuits include a Master of Management Degree from Northwestern University; a Master of Divinity and Baccalaureate in sacred theology from University of St. Mary of the Lake, and a B.S. in foreign service from Georgetown University.

Leave a Reply

Your email address will not be published. Required fields are marked *