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A political campaign has a few fundraising tricks up his sleeve that you can adapt for nonprofit giving. Ethical, of course!

Campaign Fundraising Like a Politician

Lessons Learned from Campaign 2016

I have to admit, I’m a bit of a political junkie…when it comes to candidates’ campaign fundraising strategies, that is. As nonprofit fundraisers, there is much to learn from these seasoned pros. Their undeniable success at raising tens of millions of dollars to fuel their political campaigns is intriguing, educational and – most importantly – doable.The frontrunners in today’s election season, Hillary Clinton and Bernie Sanders, in particular, use varied methods to achieve success. This New York Times article offers an interesting look at the differences between the Clinton and Sanders approaches to fundraising. Using that as a stepping stone, I’ve compiled a few lessons I’ve learned from studying these campaigns that you can apply to your playbook: (more…)

Charitable giving is UP for the second straight year!

Charitable Giving On the Rise for Second Consecutive Year

The numbers are in… 2015 was another record-setting year for charitable giving. According to the recently released Giving USA 2016: The Annual Report of Philanthropy for the Year 2015*charitable giving topped $373.25 billion in 2015, making it the highest single year of giving to date. The annual report is a publication of Giving USA Foundation in partnership with Indiana University Lilly Family School of Philanthropy.According to the much-anticipated annual report, total giving grew 4 percent in 2015 (when adjusted for inflation) representing an increase of $14.21 billion over 2014. It’s the sixth consecutive year of charitable giving growth. That’s great news for nonprofits.“If you look at total giving by two-year time spans, the combined growth for 2014 and 2015 hit double digits, reaching 10.1 percent when calculated using inflation-adjusted dollars,” said Giving USA Foundation Chair W. Keith Curtis, president of nonprofit consulting firm The Curtis Group, Virginia Beach, Virginia. “But these findings embody more than numbers—they also are a symbol of the American spirit. It’s heartening that people really do want to make a difference, and they’re supporting the causes that matter to them. Americans are embracing philanthropy at a higher level than ever before.”

Charitable Giving: By The Numbers

Here’s a look at some of the other findings from the report:

  • Charitable contributions from all four sources – individual giving, foundation giving, charitable bequests and corporate giving – increased in 2015, with those from individuals once again leading the way in terms of total dollar amount, at $264.58 billion.
  • Not only did individuals give the most; by upping their 2015 gifts 3.8 percent when measured in current dollars (and 3.7 percent when inflation-adjusted), they were responsible for two-thirds of the year’s overall increase in total giving.
  • Of the nine charitable sub-sectors—religion, education, human services, foundations, health, public-society benefit, arts/culture/humanities, international affairs and environment/animals—all but one (foundations) had growth in charitable donations over 2014.
  • Giving to religion still ranks first in terms of total donations received (32%), more than double the next highest sector (education). At $119.30 billion, 2015 religious giving increased 2.7 percent in current dollars.
  • Giving to International Affairs saw the highest percent increase over 2014 (17.5 percent in current dollars). As the report points this significant increase may be due to the growth in the number of active international charitable organizations; use of more strategic fundraising methods; and increased focus on international issues among foundations.

The report details a variety of other interesting findings that are worth the read. You can download the full report or a free highlights report here. *Giving USA 2016: The Annual Report on Philanthropy for the Year 2015, a publication of Giving USA Foundation, 2016, researched and written by the Indiana University Lilly Family School of Philanthropy. Available online at the Giving USA store.

Alumni are ready to become your advocates and supporters. Reach out!

Keeping Grads Connected to Your Mission

Cheers to the Class of 2016!

It’s graduation season. Mortarboard caps are being flung high into the air as graduates embark on a new adventure and the next phase of their life journey. For schools, these newly minted alumni are an important part of your organization and future funders of your mission. Regardless if they are graduating from 8th grade or college, you need to build on your obvious connection and their affinity for their alma mater. Take thoughtful – and creative – actions to develop a long-term relationship – really a friendship – that can pay dividends in the future. Just like the investment parents make in a child’s education, you too need to make investments in your alumni relations efforts. Here are a few pointers to remember to help you build an engaged and committed alumni community. These tips, while geared toward alumni, can certainly be applied no matter what donor group you are courting:

Students first, alumni forever.

Transform your graduates into advocates – and supporters – of your school by engaging them while they are students. It’s the positive memories they build as students that they – and you – draw on when asking them to support your mission. As they transition to graduates, make sure you capture their contact information so you can continuing reinforcing and deepening your relationship. (more…)