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When it comes to giving, your first priority should be convenience for your donors.

The Age of Convenience

It’s the age of convenience. Everything – in every category imaginable – is geared toward making things easier and more convenient. We have a need for speed and ease!Today, we rely on the internet for just about everything: news, shopping, banking, socializing, and much, much more. Quick and easy is the name of the game in our increasingly online-focused world. Having instant – and seamless – access has become an ingrained part of our culture. As such, your donors expect the same level of ease and accessibility from your organization that they find elsewhere… and all from the palm of their hand.Regardless of where donors spend their hard-earned money – ordering groceries online, e-shopping, downloading music, paying bills electronically or supporting a worthy cause – donors are primed for and – quite honestly, expect – hassle-free online buying experiences. I know I do!To help ensure your supporters have a great giving experience, try these tips:

Make it mobile friendly.

Donors are on the go. Ensure you are optimized for mobile giving so donors can give anytime, anywhere, from any device. (more…)

Your festive events bring them in, now keep them around with year-round giving.

Tips on Inspiring Year-Round Giving

Spring is (finally) in the air and with the blooming of spring comes the season for marquee nonprofit fundraising events. From grand galas to spring fling festivities, these cornerstone events are an important part of the fundraising mix, often raising significant funds.

While extra emphasis is rightfully put on these annual high-profile and revenue-producing events, don’t take your eye off the eight ball. Year-round giving is critical to your long-term viability and is the engine that drives your mission. Steady, recurring gifts add up and are foundational elements to your fundraising success.

The most successful nonprofit organizations integrate traditional fundraising activities such as annual galas with online giving options and ongoing donor communications. Electronic giving is an effective tool to not only facilitate donations, but also deepen donor engagement which results in increased year-round giving. When adding GiveCentral to their fundraising tool kit, our clients report a growth of up to 50 percent in total donations.

You can inspire year-round giving by deploying the latest fundraising technology and creating meaningful donor touch points throughout the year. Try these proven GiveCentral tips: (more…)

Your donors' generosity peaks at certain times of the day and year.

Generosity Varies by Time of Day – When Do Your Donors Give?

When you’re appealing to the generosity of your donors, every second counts… and when that second happens matters, too. Your donors are busy, and their time is just as valuable as their money.So what’s a nonprofit to do? Make it easy for your donors to give when it’s most convenient for them by offering online giving!GiveCentral’s recent survey of over 800 American donors told us that people are far more likely to donate in the evenings (36 percent) or on weekends (26 percent) than during the “normal” business nine-to-five. That’s a lot of generosity you might be missing if you’re not ready for off-hours giving.

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closeup of a red saddle blanket with a large number 1 on a horse with its rider going to the derby

Drawing Lessons From The Kentucky Derby

Were you one of the millions of Americans who tuned into the Kentucky Derby this past weekend? I’ve always wanted to go and take in the action at Churchill Downs. While the Kentucky Derby is synonymous with mint juleps and big hats, as I watched the fastest two minutes in sports, I couldn’t help but draw analogies to fundraising.There are so many horses in the fundraising race. Donors are bombarded with messages and pleas for support from a wide array of organizations supporting a vast assortment of causes. How do you make your horse stand out? Here are a few “training tips” to help you take the lead and stay on a winning track:

Strong Storyline

Every horse has a backstory and the same goes for your organization. You’ve got to come out of the gates with a compelling reason for donors to “bet on” – or support – your mission. You need a clear, crystallized mission and a detailed plan on how you are going to tell it. Donors want to know the impact their donations are making in your organization, so be sure to tell them…and often! (more…)

Small nonprofits get a five-star rating for their mission.

Small Nonprofits: How Do You Stack Up?

So your nonprofit isn’t as big as the United Way or Goodwill, but you’re still doing good work. But all the Big Research that you could compare your organization to is based on the big-budgeted, big-named orgs… how can small nonprofits measure up? What’s the best way to reach out to your donors in a way they’ll be receptive to? How do they prefer to give?Today we’re taking a look at another aspect of the Individual Donor Benchmark Report (IDBR), which takes a deep dive into the data of small nonprofits (anywhere from $5,000 to $500,000). And one of the biggest things they’ve discovered is that online giving presents a HUGE opportunity for you.The “Individual Donors” studied in this report generate about 36% of a nonprofit’s budget, giving an average of $435 apiece. (About half of that was “major” gifts over $1,000.) While gift size certainly varies by the size, focus, and organizational strategy of a particular nonprofit, that’s still money you want to ensure makes it into your budget.

Online Giving is Massive for Small Nonprofits

Now the big news: among nonprofits surveyed, the average growth in online fundraising between 2013 and 2014 was 403%. That’s incredible!Nonprofits with under $5,000 in online revenue are at the head of the class, with 1,083% growth in online giving from 2013 to 2014. While organizations with new online giving programs are the most likely to experience such explosive growth, even the 25% growth experienced by larger organizations is nothing to scoff at. That’s an amazing benefit to offering an online giving option to your donors!

bar graph showing the growth in the average online donation between 2013 and 2014 for four categories of small nonprofits
When your donors prefer to give online, you make sure it’s an option!
The average nonprofit is currently raising about 17% of its revenue online, and that number is growing every day. With the rate of growth mentioned above, it’s in your best interests to devote some resources to the exploration and development of an online giving program such as GiveCentral.

Recurring Donors Give More

Once you’ve got an online giving program in place, offering recurring giving options is a no-brainer. Letting your donors set up weekly, monthly, quarterly, or even annually-recurring gifts makes it incredibly easy for them to keep giving in the ways they prefer to give.  Letting them plan ahead lets you plan ahead, knowing that at least some of your revenue is essentially guaranteed. (more…)