May the Luck of the Irish Be With You!

May the Luck of the Irish Be With You!

Happy St. Patrick’s Day! It’s been said that everyone is Irish on March 17th. That saying must not be blarney because it’s etched on a beam in the famous Guinness Storehouse in Dublin, Ireland. In honor of my namesake’s feast day, here are a few Irish-themed tips for your fundraising success:

Don’t rely on LUCK to lead your fundraising strategy.

To be successful, you need to have a strategic marketing and communications plan in place designed to inspire giving all while making it easy for your donors to do so. Without one, you won’t see much green!  See how GiveCentral was able to help one customer increase donations and grow their database.  

Avoid the BLARNEY.

When communicating with your donors (and you should be communicating often) ensure your communiques are conversational in tone and are sincere and honest. Make it short and sweet and don’t use jargon. Most importantly appeal to your donors emotions!

Wit and Wisdom.

Famous Irish playwright, novelist and poet Oscar Wilde once said: “Be yourself; everyone else is already taken.” As an organization, showcase and communicate your unique mission and stay true to who you are: your authentic self. GiveCentral can help you find the pot of gold at the end of your fundraising rainbow. Let us show you how! Sláinte!

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