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Happy St. Patrick's Day

May the Luck of the Irish Be With You!

Happy St. Patrick’s Day! It’s been said that everyone is Irish on March 17th. That saying must not be blarney because it’s etched on a beam in the famous Guinness Storehouse in Dublin, Ireland. In honor of my namesake’s feast day, here are a few Irish-themed tips for your fundraising success:

Don’t rely on LUCK to lead your fundraising strategy.

To be successful, you need to have a strategic marketing and communications plan in place designed to inspire giving all while making it easy for your donors to do so. Without one, you won’t see much green!  See how GiveCentral was able to help one customer increase donations and grow their database.  

Avoid the BLARNEY.

When communicating with your donors (and you should be communicating often) ensure your communiques are conversational in tone and are sincere and honest. Make it short and sweet and don’t use jargon. Most importantly appeal to your donors emotions!

Wit and Wisdom.

Famous Irish playwright, novelist and poet Oscar Wilde once said: “Be yourself; everyone else is already taken.” As an organization, showcase and communicate your unique mission and stay true to who you are: your authentic self. GiveCentral can help you find the pot of gold at the end of your fundraising rainbow. Let us show you how! Sláinte!

Patrick Coleman

Patrick Coleman is the president and CEO of GiveCentral. He has spoken nationally on topics of negotiations, strategic sourcing and operations management, and is a strong advocate for the disadvantaged in the community. He has served as board president for the United Way of Elk Grove Village and as a member of both Talkline/Kidsline and Public Action to Deliver Shelter (PADS) Boards. His diverse educational pursuits include a Master of Management Degree from Northwestern University; a Master of Divinity and Baccalaureate in sacred theology from University of St. Mary of the Lake, and a B.S. in foreign service from Georgetown University.

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