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A smiling woman takes the time to sip a coffee and make an online gift to her favorite charity.

Time Will Tell

Put yourself in your donor’s shoes. The frenzy of the morning rush. Workdays packed with meetings and deadlines. Add to that the round-the-clock demands of family and you can understand that finding time to make a contribution to your nonprofit doesn’t top your donors’ “To Do” list.Being aware of obstacles that may keep your donors from supporting your cause will help you identify solutions to the fundraising pitfalls they present. After all, it’s not that they don’t want to support you; it’s just finding the time to do so! A recent GiveCentral study found that 73 percent of people prefer to give in the evening, late at night, or on the weekends. In other words: when your nonprofit’s office is closed.The only thing surprising about this? That so many nonprofits aren’t optimized to take donations online! If electronic giving isn’t part of your offerings, you are negatively impacting your fundraising potential and likely frustrating your supporters. That’s because one in three Americans prefer to donate online, according to the Insights on Nonprofit Giving report. GiveCentral makes it easy for your supporters to give when they have the time to follow through on their desire to donate and lets them set up a repeating gift on the schedule that’s best for them.

Story Time

What other learnings can one extrapolate from donor time preferences? Think about the time your email communications are scheduled. Make sure they hit inboxes in the late afternoon or early evening so they are near the top of the long list of emails. This easy-to-make change can help keep your outreach from possibly being buried by hundreds of email marketing requests that can divert donors’ attention away from you! Take a scan of your personal inbox and you’ll see what I mean. Emails from your favorite stores or causes often arrive in the wee hours of the morning. Shift distribution times and you can stand out by avoiding the morning email traffic jam!The Insights on Nonprofit Giving report is full of other insights, tips and recommendations. Be sure to get your free report!Get The Survey Report

GiveCentral's latest survey report: 2016 Insights on Nonprofit Giving

New Study Reveals Insights on Donor Giving Habits

Get The Survey ReportKnowing your audience is critically important. Understanding their habits, interests, what motivates them and their charitable preferences are important pillars of your fundraising strategy. Knowing how, when, where and why donors give are key building blocks and questions you need to be able answer to successfully raise money for your organization.That’s why GiveCentral launched a benchmark national study to uncover and track Americans’ charitable giving habits. GiveCentral’s 2016 Insights on Nonprofit Giving report reveals key insights and motivators behind the more than $358 billion American’s give to charity annually.* Here are some highlights from the benchmark study:

Digital Dollars

One out of three Americans indicated a preference for online giving. What’s more, of those respondents, 34 percent said they are likely to donate MORE when using electronic payment methods.

Tech Age of Giving

Forty-three percent of Americans have used a computer, smartphone or tablet to make a donation.

More Dollars Digitally

When asked the dollar amount of their most recent contribution, those who prefer to donate online gave an average of $115 versus an average donation of $82 for those who prefer cash or check. Similarly, those donors who prefer online giving gave an average of $781 annually compared to a $559 average for those who prefer cash or check.

Motivating Factors

Approximately 30 percent of Americans donate for religious reasons. Other motivating factors include: To help people in need (58 percent), feel fortunate and want to give back (39 percent).

Time Out

Evenings (36 percent) and weekends (26 percent) are the most likely time in which donations are made. For 18 percent of survey respondents, early morning is the ideal time.

Moving Story

Storytelling is an art, and an a must-have part of fundraising. That’s because nearly 20 percent of survey respondents said they were emotionally moved to donate by someone’s story. Get your copy of the full report here:Get The Survey ReportGiveCentral’s 2016 Insights on Nonprofit Giving report reveals other interesting and actionable findings along with recommendations how you can put them into action to benefit your fundraising efforts.


 *Giving USA 2015: The Annual Report on Philanthropy for the Year 2014

groundhog

What Does Your Groundhog Predict?

I for one am thrilled that Punxsutawney Phil didn’t see his shadow this morning… bring on spring! This annual ritual, where a groundhog predicts the arrival of spring, offers some interesting lessons:

  • Been there, done that. Do you sometimes feel like you’re stuck in Groundhog Day like Bill Murray was in the famous movie of the same title? If you are looking to change an outcome to a problem, you have to do something different or try something new. Small changes can lead to big dividends.
  • Avoid the communications rut. No doubt that communicating with your donor base is crucial.  But, just as important is ensuring your messages don’t get stuck in a rut and come off rote or insincere. When communicating with your donors be authentic and ensure you personalize them as much as possible!
  • Facts, not folklore.  While the tradition of this famous Phil predicting the weather is cute, it isn’t based on fact. Far from it! Punxsutawney Phil has been wrong nearly 40% of the time according to records.  Building a strategic plan grounded in fact is a must.  

In the coming weeks, we’ll be sharing findings from a new, benchmark national study we conducted to uncover donor giving habits and preferences. The discoveries from the GiveCentral Insights on American Giving Report are sure to positively impact your strategic plan.

What other Groundhog Day lessons have you learned? We’d love to hear what you do to keep your forecast positive. Be sure to be on the lookout for the release of our donor insights report next week!